Customer Journey Map: How to use this tool to sell more

In order to attract consumer attention in an information-saturated scenario, a user-centric tool has been developed: the Customer Journey Map. What is the Customer Journey Map ? The Customer Journey Map is a visual representation of the user’s journey, that is, the history of their relationship with the company, service, product or brand throughout the …

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Distance education market in Brazil

We talk a lot about the growth of the market for Distance Education (EAD) in Brazil and on how the advancement of technology creates a scenario in which people are looking for a more flexible method of education, in which they can take classes at anytime and from anywhere. This new reality puts distance education …

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Content monitoring for digital marketing strategy

Nowadays digital marketing is necessary for the growth of any business, and, therefore, we talk a lot in here about different strategies and marketing tools that can be adopted by companies, regardless of their size and financial resources. When it comes to digital marketing, the emphasis goes to the content production, after all, it is …

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Why use videos in your online marketing strategy?

We talked a lot about this subject here and even that you have not read our previous posts, is already quite obvious that the online marketing, the famous digital marketing, is the best way to promote your business on the internet and improve your sales results. Why is the best way? Well, to begin, it …

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How to forecast your online course earnings

Is considering creating your own online course? Great. But if you plan to take the idea really seriously, the first thing that you have to do is sit and define what will be the theme of the course and what will be required to do this in the right way. If you already know exactly …

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Online Courses and Entrepreneurship

For many people, having a job with signed working papers, sign-in daily and dedicate all their time to a monotonous routine can be a genuine torture and cause an enormous dissatisfaction both professional and personal. For that reason, or for others as fear of layoffs or desire to have their own business, the number of …

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What is Dropbox

As long as the computer has become the main tool for storing documents and all sorts of information, transfer and back up digital files through devices such as external HD and DVD became known methods to ensure that no material is lost if it happens some problem with the machine. Now, there is a new …

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How to define keywords

We talk a lot here about keywords and how to use them correctly in the content of your website or blog is essential in order to increase its rate of visibility and relevance. But despite the fact that we have said a great deal about SEO techniques and the importance of keywords, remains the question: …

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