How to build an email list for your business

The ROI for email marketing remains the highest among all marketing strategies – $ 40 for every $ 1 spent. Which is why, a long email list is so desired by companies today. Importance of having a qualified email list Those who want to sell online know that they need to gain an audience. After …

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How to boost your online course investing little

In times when the country’s economy does not help and the general budget tightens, extra effort is needed to keep your online course audience steady and growing. It takes focus and planning to find solutions that help you continue with your business, retaining customers and captivating new ones. To help your strategic planning, we have …

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Online education in order to attract students and encourage study

Online education is more highlighted than ever since it started the pandemic of the new coronavirus. Although classroom education offers indispensable benefits, especially for young people, the resources that online education offers to facilitate and diversify teaching are undeniable, making it more attractive and creative. Changes in education Let’s start with a simple fact: the …

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Instructional Design and Distance Education

Instructional Design or instructional project is the term commonly used to refer to pedagogical engineering, a set of methods, techniques and resources used in teaching-learning processes. In distance learning, its role is to facilitate learning through the construction of didactic material.  Instructional design: basic principles In the book, Improving Adult Literacy Instruction: Supporting Learning and …

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6 tips to make your online courses even better 

Do you create GREAT online courses or just good enough? With the eLearning market going through a phase of strong expansion, competition has increased significantly, and it is not time to play around. Strategies to improve your online courses and attract more students The COVID-19 pandemic closed schools and highlighted distance education as the only …

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Screen Recorder: which is the best to create online courses

Screen Recorder is a software that allows you to capture and share videos from your computer screen. Resource commonly used to create tutorial videos, learn about the advantages and what are the best screen recorders currently on the market. Why use video in eLearning Videos are quickly becoming the most widely used tool for transmitting …

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Tips to make editing video lessons easier

Ways to produce a good online course abound. There are countless resources that can be used, such as slides, pdf, ebooks, audios and what is usually the preference of the public, video lessons. 10 tips for producing quality video lessons The possibility of seeing and listening to the teacher, gives the class a more dynamic …

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How to make a satisfaction survey for online courses

Conducting a satisfaction survey is an advantageous practice for companies and consumers. This action helps to establish a channel of dialogue with the public, which starts to feel more valued, and enables the company to offer a more assertive service, developed according to the needs and preferences of the consumer. Benefits of applying a satisfaction …

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How to create buyer personas for your business

Buyer personas are semi-fictional representations of your ideal customers based on data and research.  The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …

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