What is an API and how important is it to your online business?

You have probably read or heard someone mention the term API before. It is often used by companies when talking about an application, operating system or website.  APIs are used everywhere in today’s digital world and offer tremendous benefits for users and businesses, but have you ever wondered what an API really is, or how …

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5 strategies to sell courses on the internet using social media

Social networks have proven they are here to stay. Now, you just have to know how to sell courses on the internet using these powerful communication channels. In 2020, purchases made through social media jumped from 22% to 34%, representing one third of small businesses sales in e-commerce. How to use social media to sell …

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Facebook Pixel: what it is and how to use it

Advertising on Facebook is an effective form of internet marketing, however, to get maximum return and results, you need to use Facebook Pixel. Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions …

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MailChimp: create email campaigns to sell online courses

Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …

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Mobile learning: how to create mobile friendly courses

Concept that is gaining popularity, mobile learning  is a broad term that refers to the process of learning via the internet using personal mobile devices. With the popularization of the use of smartphones, it is necessary to make learning mobile so as not to lose students. Advantages of creating mobile learning courses  There is a …

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Creating online courses: how to set up an eLearning course

As the distance education market has heated up, many professionals and companies have started creating online courses, both as a way to earn extra income and to train employees easily. Although the idea seems simple, with so many technological resources available today, creating an online course requires planning and some practical tips, which we will …

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How the COVID-19 pandemic changed education 

In 2020, the new coronavirus pandemic (COVID-19) changed the way students are educated around the world. Now, almost a year after the virus broke out, these changes give us an idea of ​​how education can turn for the better in the long run. Impact of the Covid-19 pandemic on education The slow pace of change …

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Tips for choosing the right camera for recording videos 

An indispensable item for recording videos, you must pay attention and extra care when choosing the camera used. As simple as it is to produce videos today, the right equipment and some shooting techniques can make all the difference in the result, highlighting your material among the competition. Recording videos: how to use your smartphone …

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Podcast as a marketing tool: why and how to use it

For those who are not yet familiar with the term, podcast is an audio file made for the purpose of commenting and discussing a topic.  Simple and inexpensive to produce, the podcast gained fame through websites that started using the tool as a medium to talk about subjects of interest, being widely used today as …

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E-Learning market in 2020: data and forecasts for the next years

In a year marked by the covid-19 pandemic, which imposed strict social distance rules in several countries around the globe, all segments of the economy were affected in some way, including the e-Learning market. While some sectors have suffered, such as physical commerce, tourism and events, others have seen their businesses prosper.  In this article, …

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