SEO X GOOGLE ADS: WHAT is the BEST strategy for my business?

Google Ads and SEO are the two main SEM (Search Engine Marketing) tools and aim to generate results for your company in terms of traffic and conversions.  However, despite having the same purpose, these two marketing strategies work quite differently, which can raise the question: which is more efficient? Which one is the right option …

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SEO for beginners: a guide for digital entrepreneurs

Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …

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Inbound Marketing: How You Can Use It to Attract Customers

If you are starting an online business, you have probably heard of Inbound Marketing. Unlike traditional marketing, Inbound Marketing is focused on creating a customer relationship. Its premise is to deliver content and attract the audience to the product, rather than offering it directly to the consumer. What is Inbound Marketing? The term was coined …

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How to Create an eBook to Sell More Online Courses 

A very useful tool for teaching online, to create an eBook is nothing more than producing a book in digital format. Simple to access through any electronic device, the virtual book has revolutionized not only the literary market, but also the eLearning market. Why Create an eBook for Your Business Two factors make an eBook …

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How to Start a Blog to Promote your Online Business

If you are looking for a way to establish your brand, get more traffic to your website and advertise your business online, to start a blog is a great way to begin.   Why to start a blog? Creating a blog for your site gives you a 434% higher likelihood of being highly ranked on …

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3 Tips to Sell Online Courses

To sell online courses you need a concise strategic planning, or hardly your Distance Learning course will have a future in the market. Strategies to Sell Online Courses There is no miracle to sell online courses. As any other product that you want to sell in a competitive market, it is necessary to invest in …

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Digital Marketing and SEO to promote your business online

Digital Marketing and SEO are subjects very discussed here, due to their importance in the online media plan of any company or professional who want to promote their business, product or service. Digital Marketing and SEO – Interview with Eduardo Bonfanti Digital Marketing and SEO are terms often used nowadays when it comes to online …

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5 tips to create online courses

Want to create online courses and take part in one of the fastest growing markets nowadays? Check out some tips on how to do this without complication and with low budget. Create Online Courses: Practical Guide The first thing you need to do to create online courses is to start. Many people lose too much …

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Why use Copywriting to promote online business

Among many digital marketing strategies used to promote online business, the content production with focus on attracting visitors and make conversions, the so-called copywriting, deserves special attention. What is Copywriting Promote online business is something that takes time, work and investment, and first of all, you must know the tools and ways of doing this. …

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