Lessons on Youtube: how to reach more people with your videos
Lessons on Youtube are a big preference both of whom teach, as those looking for information. Thanks to the facility this feature offers and the wide acceptance by the public, many marketers claim that in the coming years, online videos content will be as important and impactful as those shown on TV.
How to get more views for your lessons on Youtube
If you create online courses and not yet released lessons on Youtube, know that it is a good idea to start.
Among numerous published studies that show the growth of this type of media, when it comes to access via mobile devices, it is estimated that video will account for 75% of mobile traffic in less than three years.
The channels for publishing videos are many, but Youtube is still the best for those who want to be seen. In the US alone, the channel reaches more people between 18 and 49 years than any TV network, and is the second largest search engine in the world.
In this scenario, so you do not miss opportunities, we prepared some tips on how to make your lessons on youtube stand out among the competition.
Write optimized description boxes
SEO is so important in Youtube as any other channel, after all, you want Google find your video to your audience find you.
An optimized description of your content is the first step to put your stuff in front of others, because is important to remember that YouTube can not watch your video, it just reads the keywords you wrote, so do a good job:
- Describe what your video is about in details, using keywords;
- Add links to other relevant content for your audience;
- Add links to your social networks.
Create great thumbnail images
Neglecting the famous thumbnail images is a common mistake you will not want to commit when publishing your lessons on YouTube.
Thumbnails are the first thing your audience will see when deciding whether or not to watch your video. They are like your video “cover”, and should draw attention in the crowd. To create something that stands out, here are some ideas:
- Use bright colors. They tend to help grab people’s eyes and attention;
- Add emotion. If you use your image, express some emotion, people subconsciously connect and respond to the emotions they observe in the others faces;
- Use known symbols. Check marks, X’s, arrows, among others, generally capture the attention;
- Do not overdo the text. Make a concise text, in a bold easy-to-read font, or do neither.
To begin, these are two valuable tips for you attract attention and get more views for your lessons on Youtube. Stay tuned to our blog, soon we will bring more.
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