A teaching method highly appreciated by those seeking Distance Education, investing in video production is a good way to create more interactive online classes and attract students.

In this article, we will show you a complete step-by-step guide with tips for producing video classes, even on a limited budget. 

Read on and find out how to transform your knowledge into engaging and professional lessons.

Why invest in producing video lessons?

With the growth of elearning market, video lessons have become the preferred format for many students. 

They are practical, visual and allow students to follow the content at their own pace more easily.

Furthermore, producing video classes offers advantages such as:

• Increase the reach and scalability of your course;

• Improved content retention;

• Creation of a durable and reusable material;

• Easy adaptation to different platforms;

• It makes it easier to connect with the teacher.
  

Even if you’re starting out with few resources, with the right strategies you can produce video lessons that will make you proud.

Well produced videos increase student engagement, reinforce your authority as an expert and make the content more dynamic and accessible.

– 5 ways to sell online courses using videos

Step by step to produce video lessons

To produce video lessons you need a greater investment of time and resources, especially if you are looking for a professional-looking result.

But don’t worry, with a little creativity and the right tools, you can produce excellent video classes while spending little.

After all, the popularization of high-quality amateur videos posted on YouTube and social media these days proves that anyone with a smartphone and the right editing app can get the job done.

So, the first thing you should keep in mind is that making videos is possible.

There are great free recording apps on the internet, including AI features that make everything even simpler and faster.

Producing video classes brings several advantages to your online course and is worth the investment.

To help, we have listed a simple step-by-step that you can check out to guide you on this task.

– 8 AI Tools for Video Creation

Planning: the basis of success

Before you hit the “record” button, define a clear script for your video lessons.

Create a script, structure your class into topics and organize the content logically, with a beginning, middle and end.

This avoids unnecessary improvisation and makes the video class more objective and engaging.

SEO Tip: Use keywords related to the topic of the class in the script as well — this will help if the video is published on platforms like YouTube.

– 7 tips for creating a quality video script

Image: light and stability

The image quality depends on the camera, but you probably already have that, considering that the vast majority of smartphones sold today records videos in high definition (HD or Full HD).

However, pay attention to the lighting in the room, because if there is little light, the camera reduces the video quality to compensate, which can make your recording “grainy”.

Basically, the secret to a good image is in the lighting and stability. That’s why:

• Use a tripod or improvise a firm support for your cell phone.

• Always shoot with a clean lens.

• Position the camera at eye level.

– How to choose the right camera for recording videos

Lighting: the secret to sharp video

Lighting directly impacts the visual quality of video lessons, so, pay attention to this aspect.

Dark environments can make the recording look grainy or blurry, that’s why it’s best to record during the day, with natural light coming from the front.

If you must use artificial light, position lamps or fixtures so that they illuminate your face without casting harsh shadows.

Yes, strategically placed household lamps can do the trick. Just arrange them so that they project spotlights onto items that are part of the scene.

When in doubt, do tests and check the result until you get it right.

Avoid backlighting (against the camera) as this will darken your image.

– How to set up a studio to record videos at home

Scenario: is all about credibility

The setting (everything that appears in the video) is important to convey a professional image.

One organized scenario consistent with the theme of the class gives you more credibility.

You don’t need to rent any special rooms, but be careful of your surroundings.

• Remove personal items and clutter from the background.

• Add elements related to the subject (books, painting, discreet plant).

• Opt for neutral backgrounds, such as a light wall or plain curtain.

When in doubt, opt for a decoration that resembles a clean and well-lit classroom, nice to see.

Remember that the environment in which you will produce video lessons also has a direct impact on the sound quality. 

Look for a place where there is the least possible noise, away from the constant flow of people.

It is important to note that very empty environments generate echoes, another reason to think carefully about decoration.

Audio: consider using a microphone

Considered by many to be an aspect even more important than the image, the audio makes all the difference in creating quality video lessons.

Bad sound, with noise or low volume, can make the student give up on the class even if what he sees is good.

Therefore, avoid using only the internal microphone of your cell phone. Despite having good cameras, smartphones are not made for a professional audio capture.

For your message to reach your student clearly, the ideal is to invest in a lapel microphone, which costs little and greatly improves capture.

Plus, most of these devices can be connected directly to your smartphone, saving you from having to worry about syncing audio when editing.

Other than that, always remember to record in as quiet an environment as possible, without echo and away from noise distractions such as traffic or the TV on.

– 8 Common Problems When Recording Audio and How to Fix Them

Editing: final polishing of the video lesson

Video editing helps make your online class “round”.

At this stage, you can correct errors and insert visual elements that make the content more dynamic and professional-looking, such as transitions, intros and captions.

Even without experience, you can use simple editors how:

• CapCut (free and easy to use);

• iMovie (for Apple users);
  

• Shotcut or DaVinci Resolve (more advanced and free).
  

When editing, take the opportunity to:

• Cut long breaks;

• Insert captions and titles;

• Add your vignette, branding or other elements of your visual identity.

Those effects add to teaching and “stamp” your video classes with your personal brand.

– Basic Video Editing Techniques

Hosting and Publishing: choose the right platform

Content ready, it’s time to publish and share your video lessons, for this, the next step is to choose where it will be hosted.

The ideal is to use a secure and complete elearning platform, like Coursify.me, which offers features such as:

• HD video hosting;

• Student area with login and password;

• Integrated payment options;

• Customizing your course page.

Coursify.me allows you to create, host and sell your online courses with complete autonomy.

You can use your own domain, set up your virtual school and advertise your classes in a professional manner.

– How to Choose the Right Video Hosting Platform

Produce video lessons and boost your online courses

To know how to produce video lessons is essential for anyone who wants to create competitive and attractive online courses.

And, as you’ve seen, it’s completely possible to start with just a few resources, as long as you pay attention to details like audio, lighting and content organization.

Remember: the key to success is delivering clear, educational and well-presented material.

Give your students a great learning experience and the results will come.

Video lessons ready, just upload them to an e-learning platform, where your students can purchase your online course and watch your classes.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website, take a test and enjoy all the features of our platform fo rcreate and sell quality online courses.

The post How to Produce Video Lessons: A Practical Guide for Beginners appeared first on Blog Coursify.me.

Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing. 

In this post, we will better understand how the platform works and how you can use it to promote your business and attract leads.

What is SlideShare for?

With approximately 80 million unique users per month, SlideShare is the most popular presentation sharing site out there today. 

Through this tool, the user can publish content in different formats such as PDF, PowerPoint, videos, documents, among others, in slide shape.

The history of SlideShare began in 2006 when it was created with the aim of helping professionals share PowerPoint presentations online. 

In 2010, it became one of the largest professional content sharing platforms in the world, with millions of presentations and documents available.

Thanks to this rapid growth, in 2012, LinkedIn acquired SlideShare as a strategy to integrate more professional content on its network.

SlideShare continued to grow and in 2020 it was sold to Scribd, a digital library subscription service. 

Currently, the platform continues as a separate service, operating as usual and helping to leverage Scribd’s infrastructure for content delivery.

One of the great attractions of SlideShare, responsible for attracting so many users over the years, is the possibility of uploading various file formats (e.g. PowerPoint, PDF, Keynote), as well as having tools to embed content on websites and social media platforms.

To improve, the platform also introduced analytics for users, lead generation tools for businesses, and SEO optimization features for content visibility.

All of this makes Slideshare very popular among professionals and companies looking to share information and gain knowledge in the form of presentations.

– How to Create a Great PowerPoint Presentation

How to use SlideShare to promote your business

SlideShare is an excellent platform to promote your business as it provides a space for sharing valuable content in a visually engaging format. 

Presentations, infographics, and documents can be used to explain your products or services, demonstrate authority, and showcase studies or success stories. 

With millions of professionals browsing the platform each month, your content has a high chance of reaching a large audience and attracting leads.

Such is its notoriety that if a presentation is accessed enough to gain prominence on the main page, it becomes viral, drastically increasing the visibility of the user or company that produced the content.

Compatible with mobile devices, the content you publish can be viewed and shared by anyone, which, in addition to increasing your visibility, helps generate traffic to your website.

To explain a little more about how this social network works, see below how you can use it to attract more leads to your business.

– How to generate leads

Improve the SEO of your website

Creating and publishing relevant content It’s the best way to get noticed by Google and other search engines. 

By incorporating relevant keywords into the titles, descriptions, and tags of your SlideShare content, you can attract organic traffic not only to your page within the platform, but also to your website if you include links in your presentation. 

SlideShare’s high authority makes it easier for your content to appear in search results, improving your site’s overall SEO performance.

The platform also helps generate valuable backlinks for your website, which is a crucial factor in improving domain authority.

– Link building: 5 strategies that deliver results

You can include hyperlinks to your website in your presentations, directing users to your blog and product/service pages. 

Embedding SlideShare presentations in blog posts is a great idea to make your content more interactive and keep visitors on your pages for longer.

This helps to reduce your bounce rate and improve engagement metrics, positive signals for search engines. 

In short, by consistently providing SlideShare content, you encourage users to explore your site further, improving your SEO and attracting leads.

TIP: SlideShares also appear in image search, showing the presentation header slide, which is very useful for attracting more visitors.

– SEO for Beginners

Take advantage of the content on your Blog

If you maintain a blog, all you have to do is take the content you’ve already written and organize it into a shorter, more concise form, preferably in topics. 

Start with a quick synopsis, create an index to facilitate understanding and searching, and move on to slides with topics and illustrative images. 

Keep simple, but don’t forget to put your logo and website address on each page.

– How to use your Blog as a marketing tool

Build authority and credibility

Presentations at SlideShare work as a showcase of your experience. You are sharing what you know.

This immediately provides a certain level of authority and credibility in the viewer’s mind.

Not every presentation needs to be extensive, the important thing is to share quality content consistently.

You can create a slide deck minor talking about trends in your industry, best practices, news, and so on.

Presentations that offer solutions to common problems, analyze market data or teach something position you as an authority in your niche, being a great tool for those selling online courses.

Over time, you build credibility and trust, and viewers come to associate your brand with high-quality information.

– How to sell courses online

Take care of your presentations

Well-produced material conveys professionalism.

Use images related to the content and a clear and informative title.

Include a description short and concise with your main keywords to assist SEO. 

Use tags to assist in searches. Put links that lead to pages on your website with related content. 

Include calls to actions (CTAs) in your presentations, driving viewers to visit your website, sign up for your email list, or download a resource.

Finally, an important tip: create a visual identity for your SlideShare presentations. This helps establish your brand and makes you easily recognized.

– 5 steps to create a visual identity for your brand

Attract more followers on social media

The more links to your website and blog within the presentation, the better, and the more publicity of the presentation through your website, blog and social networks, even better. 

SlideShare presentations can be easily shared on social media platforms and even embedded into blogs. 

Furthermore, SlideShare integrates directly with LinkedIn, allowing users to seamlessly share presentations with their professional network. 

There are a few main ways your SlideShares can help you build a following on social media:

• Place links to your social networks at the end of your presentations.  
• Put your username next to your domain or logo on your slides so people can search for it. 
• Share your SlideShares on social media to attract more audience.

Share every presentation you create several times to attract as much attention as possible and convert social media followers (low value) into leads you can communicate with directly (high value).

Create content for YouTube

SlideShare presentations can be easily transformed into videos for YouTube.

Some ways to do this are:

• Record your screen while you add narration to your presentation.
• Record a video of yourself explaining the content of the presentation. 
• Use the content of the slides as a script for recording videos.

– 14 Strategies to get views on YouTube 

Use SlideShare to grow your business

Using SlideShare to attract more leads to your business involves sharing valuable content.

Focus on producing presentations, infographics, or documents that offer insights, tips, or solutions to your target audience’s problems. 

Make your content educational, data-driven, and visually compelling to capture and maintain attention. 

When viewers see the depth and relevance of your content, they are more likely to trust your brand and purchase what you are offering.

Very easy to use, SlideShare is an excellent marketing tool to help promote your company and drive more traffic to your website.

As a bonus, you can use this material to enrich your online course, in addition to being able to use material from the course itself to produce content for the slides.

Complete eLearning platform, Coursify.me It is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a Learning Management System (LMS) dynamic, intuitive and customizable.

– Whats is a Learning Management System (LMS)

To learn more, visit our website, test the platform and see why we are the best option for your online courses.

The post What is SlideShare? appeared first on Blog Coursify.me.

But exactly what does “in the cloud” mean and why does it bring great advantages, including economic ones, for companies and professionals? That’s what we’re going to see in this post.

What is cloud storage?

Cloud Storage It is a way of storing data on remote servers that are accessible over the internet, rather than storing it locally on physical devices such as hard drives or USB sticks.

This way, you can access this information anywhere, all you need is a computer, tablet or electronic device with internet access.

Cloud storage emerged as a result of several technological innovations over time. However, some companies were fundamental to its development.

One of the first implementations of technology that predates cloud storage was made by companies like Salesforce, which, in 1999, launched its software as a service (SaaS). 

However, the term “cloud computing” became popular with the launch of Amazon Web Services (AWS) in 2006, which included cloud storage services such as Amazon S3.

Nowadays, there are several companies that provide this type of service, such as:

• Google Drive
• Dropbox
• Amazon S3
• Microsoft OneDrive

These services vary in terms of features, prices and capabilities, catering to different needs, from individual users to large enterprises.

Academic institutions and teachers from different areas have already realized the value of this resource for education and online training.

With this technology available, all they need to do is host their content on SaaS teaching platforms, as Coursify.me, to ensure an adequate and safe online learning environment for its students. 

– ELearning and Corporate Education Platforms

5 Advantages of Moving Your Online Training to the Cloud

The great thing about cloud storage is that it eliminates the need for interconnected computers and any peripherals to record, transport and transmit information to more people at the same time. 

Hosting your files on a server or online platform you have access to them from anywhere, with the advantage of having a much larger space and being able to share them easily.

If the academic world has already realized its enormous advantage for education, this technology has certainly not gone unnoticed by business people, who are increasingly taking advantage of its possibilities to train their employees.

Below we list five reasons why companies choose to store their content in the cloud to offer online training for their collaborators.

Lower cost

Forget about large infrastructure expenses, employee displacement and overtime payments. 

Learning Management Systems (LMS) SaaS-based are servers or online platforms that offer solutions for a low monthly cost, paid as a monthly fee that you can easily cancel.

The great advantage of these platforms is that they are ready to use with all the resources necessary for virtual teaching and learning.

These eLearning platforms are designed to offer all the necessary functionalities to store educational content, whether in video, audio and/or text, and make it accessible in an easy, safe and efficient way.

All of this for a much lower cost than investing in physical structure or developing your own software, in addition to allowing you to pay only for what you need. 

Furthermore, they eliminate the need for local hardware and associated maintenance, all of which are costs incurred by the provider platform.

– How much does it cost to build an eLearning platform?

Fast implementation

If any change or implementation of new corporate software usually takes months to be carried out in your company, know that this does not happen when you use a SaaS.

There is no need to purchase new hardware or new software, with a SaaS-based LMS, the new training system can be installed immediately. Just upload the necessary changes and it will be ready to use.

This is also a great advantage in the case of updates to your online training. Any change only requires a simple upload to the platform and everyone will have access to the updated content.

The same happens with access permissions. With unlimited access capacity, your company does not depend on a classroom with limited seats to train employees. In the online environment there is always room for one more.

It is a flexible system which can be constantly adapted, as your business grows, your LMS grows.

Flexibility

As we highlighted above, the content passed during online training can be constantly updated and changed as is best for the company and users.

Teaching and learning are not confined to a fixed method, it is possible to choose the teaching medium (videos, texts, etc.), order of the lessons, duration of each one and so on.

Teachers and students can shape the material as it brings more benefits to learning. And best of all, you can do it at the time and place that works best for you.

With online training hosted in the cloud, all that is needed is a device with internet access so that the user can access it whenever and wherever they prefer.

This eliminates once and for all the need for travel, overtime and infrastructure logistics necessary to receive a large number of people for in-person classes.

Everyone can study, exchange information, ask questions and even take tests when it’s best for them. 

Students and educators can share and work on documents and projects simultaneously, regardless of geographic location.

This also allows managers to monitor their employees’ performance, their engagement and where they need more help or stand out.

– How do I track my students’ progress in my online course?

Security

A very common concern nowadays, online security is an important factor to consider. 

Aware of the risks and need to ensure the confidentiality and integrity of the sensitive material and data they store, such as financial data, SaaS solution providers strive to offer all security features to their users. 

There are standards in place to ensure the highest levels of security compliance, and in addition, providers such as Coursify.me  offer robust security measures such as encryption and automatic backups.

Another big advantage is that you don’t need to worry about having an IT team or updated software to guarantee security, the hosting platform takes care of all this for you.

– 5 Security Tips for Online Courses

Mobile and Web Access

In a reality marked by the constant use of mobile devices with internet access, an update to internet protocols, HTML5, standardizes much of the browser experience across devices. 

This makes it much easier for servers and online platforms to make their content available to electronic devices.

Nowadays, mobile apps access the same data as browsers, and in some cases they can even offer additional features not available through the browser.

With more and more people preferring to resolve everything via cell phone, ensuring that your online training is mobile friendly is imperative.

In this sense, another great advantage of cloud storage is that it allows content to be viewed on any device, simply by having an internet connection.

Furthermore, cloud storage offers automatic file synchronization. When you edit a document on your mobile device, changes are instantly reflected on other connected devices, such as laptops and desktops.

– How to create a mobile friendly online course

Host your online training on Coursify.me 

There is no shortage of reasons to use cloud storage technology and take advantage of all the advantages it has to offer for your business. 

By adopting cloud-based online training, your employees will benefit from more accessible learning experiences, which helps improve productivity and retention.

Online training also promotes standardization and personalization of learning. 

Companies can develop consistent training modules that ensure all employees receive the same information and quality of instruction. 

– Benefits of Online Corporate Training for Companies

At the same time, online platforms can offer personalized learning paths, allowing employees to advance at their own pace and focus on the areas they need to develop most. 

This combination of standardization and personalization results in a more effective and engaging learning environment, which can lead to greater retention of knowledge and practical application in everyday life.

As a complete LMS, the Coursify.me offers solutions for companies and professionals who want to host their online training in a SaaS.  

Our platform is ready for you to upload your lessons and even offers the possibility of creating a fully personalized page for your business.

Developed for companies, with the Business Plan you customize your own domain and remove the brand Coursify.me from all your pages and courses.

– 7 frequently asked questions about SaaS

Furthermore, we have an online support team ready to assist you and help with any difficulties.

To learn more, visit our website, test the platform and understand why we are the best option for your online training.

The post Why transfer your online training for cloud storage appeared first on Blog Coursify.me.

Fortunately, nowadays there are a large number of resources that make this task easier and more effective.

In this post, we will look at some options and ideas that you can implement to manage your company more smoothly, whether large or small.

What is business management?

Business management is a process that consists of direct and guided operations and decisions made within an organization, guided by the objectives outlined in business planning.

In this process, the action is carried out using the resources that the company has with the aim of achieving the desired goals.

These resources are not just financial, they also include human, material and intellectual resources. Therefore, management is a process of articulation within the organization that exercises a vital role in the company’s success.

– Corporate Education in Companies

Why is it important to have good business management?

The usefulness of good business management includes several points, such as:

• Direction: It allows the company to have a direction, that is, the decisions made make sense and aim to achieve the set goal. This can become complex in large organizations, where management must make greater efforts to act in an articulated manner.

• Control: It enables better monitoring of company resources and the ability to supervise processes, which enables monitoring of activities and timely correction of problems.

• Organization: Good business management values ​​planning and, therefore, keeps its processes and actions well organized.

• Motivation: Consistent leadership helps keep the team motivated, which increases their productivity and proactivity.

Tools to improve your company management

Below, we list seven tools that help improve business management.

1. ERP (Enterprise Resource Planning)

An ERP is a software that allows the automation of various business management processes, helping to improve the organization’s productivity and efficiency.

This includes finance, human resources, services, supply chain and more.

The idea of ​​an ERP is to centralize information and have an accurate record of the operations carried out.

This record helps with control and monitoring, as well as in decision making. For example, human capital management can be included within the ERP to organize employee vacations, payroll, and much more.

2. CRM (Customer Relationship Management)

One of the most important tasks that companies have is the relationship with their customers, therefore, it is crucial to adopt tools that help in this process.

A CRM is a program that tracks interactions that the sales team has with customers and potential customers.

The tool allows you to centralize contact information, so that you can have easier access to customers and continue the interactions started.

It is important to remember that an agile response from the company favors success in attracting customers and speeds up the purchasing journey.

– How to generate leads for your online business

3. Digital signature tools

Digitization is a very important practice that brings great benefits to business management, both due to the agility it provides and the possibility of saving documents.

Tools that perform this function speed up processes through digital signature, since people do not need to move and have physical documents on hand.

This also helps to reduce costs and risks, reducing the amount of paperwork required and the possibility of important documents being lost.

4. Tools for human talent management

Although some ERPs may be an option for this, there are a large number of human talent management tools with this specific focus.

Human capital is an asset of great importance to the company, therefore, it is essential to apply greater effort to manage and care for it.

Among the ways to do this, the following stand out: monitoring and provision of information. 

As businesses strive to optimize their human resource processes, the importance of utilizing innovative tools cannot be overstated.

Among the myriad options available for enhancing business management, data analytics in recruitment stands out as a pivotal asset. This approach not only streamlines the hiring process but also enables companies to make well-informed decisions based on comprehensive data analysis.

By leveraging these insights, organizations can improve efficiency, unearth potential talent, and tailor their recruitment strategies to meet future demands effectively.

Human resources programs also help you manage vacations, sick leave, satisfaction surveys, compensation information, and more.

All this information is of great decision-making aid and makes business management more agile and informed.

Other types of tools for this area are related to strengthening human talent. 

To do this, you can opt for training programs, integration activities, dynamic team building, and much more.

5. Cloud Storage

Business management benefits greatly from cloud storage and collaborative work tools.

A single, secure space to store and share information improves productivity and facilitates access to the data necessary for each employee to carry out their activities.

Additionally, cloud storage protects company information against damage to physical data storage systems.

For this reason, it presents itself as an important alternative that can contribute to intelligent management of the organization.

– 5 Advantages of Moving Your Online Training to the Cloud

6. Business Intelligence Tools

Nowadays, a large amount of data is generated daily and it is a challenge to organize and make use of this information.

However, with current technology, companies have a great opportunity to implement tools related to business intelligence, with the aim of extracting information from data so that management can make well-informed decisions.

There are a large number of programs available for this, such as Power BI, Tableau, and free software tools like R or Python.

These features allow process data and create visualizations so that people can consult information quickly and in a timely manner.

7. Business management and planning tools

Business management is a complex area and there are a large number of strategies and techniques that can be applied to make it better.

Some examples of this are the cause-effect diagrams, flowcharts, brainstorming, etc.

The idea of ​​these tools is that they can be applied to speed up the exchange of ideas and improve the company’s results.

If you do not have knowledge on the subject, a good option may be to opt for consultancy.

There are people with extensive knowledge in the area who can give an expert opinion and indicate the best alternative for your management model.

Boost your company with good business management

Company management plays a fundamental role in its success,therefore, it is important to have the appropriate tools to carry out good business management.

This applies both to physical companies and companies that operate online only.

If you want to create online courses, for example, you might have a team to help you with course production, promotion and support.

– How to create online courses

The management of this team can be done 100% online through the tools mentioned, as well as customer management.

Furthermore, all you need to be successful in this endeavor is a Learning Management System (LMS) to host your courses and offer all the resources your students need to have a good experience.

– Whats is a Learning Management System

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the Internet.

Serving companies and professionals in more than 60 countries, Coursify.me offers several customization options so you can create a virtual school with your brand identity.

To find out more, visit Our site, try the platform and start building your own online business right now.

The post 7 tools to improve business management in 2024 appeared first on Blog Coursify.me.

The promotion stage also promises to be more economical, since you can use resources such as social networks, blogs and other free tools.

All this is true, but making a sale, that is, convincing someone to pay for what you are offering, is not that simple.

For selling online it is necessary, first of all, to have a good product and an attractive sales proposal.

Ways to sell online courses

First of all, make sure you’ve created the best possible course at the moment.

Bear in mind that the beauty of an online course is that you can always perfect it as you gain more experience.

It’s common that your first piece of content doesn’t have the flawless presentation you’d like, but don’t let that stop you.

Focus on creating material that really delivers value to the student and over time work on refining it, whether it’s recording better quality videos, taking more care in the tutorials or adding new content.

But regardless of aesthetics, when your course is ready to bring good results to your customers, it’s time to think about sales.

To start, define revenue goals. Whatever you hope to accomplish with your business, create a goal number. 

Find out how many people are likely to buy your course. Generally, you can assume that at least two percent of your email list will convert, so use that as a solid starting point.

The next step, of course, is to focus on publicizing  and attracting leads. For this, use your social networks, blog, email marketing, sponsored ads, lead magnets and whatever else you can.

– How to generate leads

Then plan and come up with the best selling proposition possible, one that is really hard to refuse.

Here are ways to sell online courses that bring good results:

Differentiated plans

Give your customers options.

Offering differentiated plans is a good strategy to capture customer attention and convince them that they can have access to your product for less than expected.

Offer a more basic plan for a lower cost, an intermediate option and a complete, the last with all the resources your course has. Make it clear what the customer gets with each option.

It is common for users to opt for the intermediate option and, even those who opt for the basic plan, if they have a satisfactory experience, it is likely that they will become a regular customer, so offer a quality product regardless of the plan level.

– How to price online courses

Business plan

When devising your strategy for selling online courses, don’t forget about companies.

Corporate online training has been widely used in the business environment to train employees.

Purchasing a per-employee subscription can be unattractive and costly to employers, so creating a business plan focused on sale of multiple use licenses is a good alternative.

Specify values ​​for packages with ten, twenty, or even fifty use licenses, for example.

Again, focus on offering more benefits to more expensive packages.

Subscription plan

If your plan is to produce more than one online course and release them periodically, offering a subscription plan or discounts for students who enroll in a second course has a very positive user appeal.

Depending on how often you are going to make new materials available, you can create a monthly, semi-annual or annual plan, for example.

If you don’t have a fixed schedule for releasing new content, the option to offer a discount on an upcoming module or material might be the best idea.

In any case, if the customer is satisfied with the course, it is very likely that the idea of ​​gaining new content will encourage him to enroll in this plan.

– Benefits of Recurring Payment for Online Courses

Course bundles

Bundles are simply several courses that are sold together, as a unit, for a different price.

The moral of this strategy is to make the package price more advantageous for the student than if he chose to purchase the courses separately.

For example, if you have two cooking courses that cost $50 each, you could offer both courses in a bundle that students can purchase for $90. This naturally makes the bundle a greater incentive to purchase.

In addition, you also profit, since the average order value increases, generating more revenue for your business.

Add value to your sales proposition

Do you want to boost sales or increase the course price? Add more value to your proposal.

In the case of an online course, there are several simple and practical ways to do this:

Update course content

The beauty of selling online courses is that once the material is created it generates income indefinitely, all you need to do to keep your students engaged and attract new customers is to update it.

Want to charge more? Put news in the course curriculum, be it a new module, video or update of a subject that may have changed.

Make support materials available

In online courses, the student does most of the learning alone, attending classes and studying what was taught in the time available.

Therefore, well-designed support materials such as handouts, presentations, quizzes, among others, are quite attractive for the vast majority.

Other than that, materials that they can use in practice such as spreadsheets, templates and independent software also have a strong appeal at the time of purchase.

You can even provide these extra materials for a separate price, whose acquisition is at the option of the student. Or, you can charge more for the course by highlighting those features that the user will have access to upon signing up.

– How to set up a successful e-learning course

Host a live Q&A

The interaction that a Live broadcast permits is a powerful tool for anyone who wants to sell online courses.

Both in the publicity phase, to attract leads, and for those who have already purchased your course, scheduling these conversations serves as a great stimulus for the user, since he can prove your authority, create a relationship with you and feel calmer to invest in your course.

You can significantly increase the value of your material depending on how often you provide opportunities for your students to ask questions live.

Offer personalized consultant

Every student likes and feels calmer when the teacher remains available in case of doubts, or schedules time for group chats.

However, many consider this interaction fundamental for learning and are willing to pay more for personalized service.

You can offer this exclusive accompaniment by selling a certain number of hours, for example.

And remember, the more hours you put in, the more you make, so it might be a good idea to keep your available hours very flexible.

Create a community

Create a Facebook group or Slack community as an added value to your product.

An online course does not provide the same interaction as a face-to-face course, and many people may feel less motivated by having to study and learn alone.

By creating a community, a channel where everyone can interact, debate, ask questions, contribute and learn from colleagues, you end up with this obstacle.

To sell online courses, show that you are not unapproachable and that you are willing to help your students in any way possible.

To prove this, you can even host TikTok streams with live Q&As to connect more personally with your audience, using your TikTok stream key to ensure a smooth experience.

Find the right platform to sell online courses

To sell online courses can be more difficult than you first thought, but it’s certainly not an impossible thing.

The tip is to perfect your sales proposal to attract leads and, over time, increase the value of your course by improving its quality.

Fortunately, doing this nowadays is quite simple, since you can record more and more professional videos without having to leave your home and without spending a lot, for example, making this a great ROI for your business.

–  Learn how to record videos at home

Other tools, such as Canva, are also at your disposal for create better presentations, tutorials, templates and everything else you might need to improve your course.

With a well-planned and aligned strategy, in a short time you will have your first students and see your income grow.

The next step is to host your course on an e-learning platform that has all the necessary features for virtual learning as well as receiving payments online.

Complete eLearning platform, the Coursify.me is the ideal solution for those who want to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– What is a Learning Management System (LMS)

That means you don’t even have to invest in building your own website. Coursify.me it’s ready for you to insert your course and create a completely personalized sales page for your business.

We have three plan options for you to decide which best suits your needs.

To know more, visit our site, test the platform and start to sell online courses right now.

The post How to sell online courses appeared first on Blog Coursify.me.

If you intend to go after your customers alone or have a team to help you, one thing is for sure, everyone needs to know what they are doing. After all, convincing someone to invest money in your product is not the easiest task, and it often takes more than good material.

5 Ways to Improve Your Sales Training

The best salesperson isn’t always the smoothest. Depending on the customer, the sales technique may simply be knowing how to listen. 

A common mistake of the inexperienced seller is to talk too much and in a hurry, answering questions that were not even asked. 

As the Greek philosopher Epictetus so succinctly explains, “You have two ears and one mouth – you should use them in proportion.”

Active listening is truly the silent sales skill. Throughout the sales cycle, prospects will drop hints about what they’re thinking, how they’re feeling, or issues they need to address. How you handle it can make or break your sale. That’s why it’s important to know how to listen.

– 8 techniques to improve customer experience

Selling is like any other profession, talent helps, but a lot of study and training is still needed to have solid and lasting results.

If you are a beginner or want to educate and develop your team, check out some strategies that will improve your sales training.

Bet on online courses

A commercial team is usually always on the move and gathering everyone in the same place to pass on sales training can be quite complicated and mean prejudice to your business. 

For this reason, using an online course that your team can access from anywhere and whenever they want is already a solution adopted by many companies.

You can create different courses to train your team and improve your results. One can be focused on product presentation and explanation, for example, and another focused on sales training, passing on updated techniques and tips.  

Bear in mind that starting with a detailed presentation of the product is fundamental, because if the seller does not have complete knowledge of what he is selling, he will hardly be able to convince anyone of its advantages and why to make the purchase.

Another advantage that online courses offer for corporate training is the ease of updating the content.

If your company decides to launch special offers or payment conditions, for example, or if there is news about the product, just enter this information in your course and your entire team will receive the update automatically.

– Benefits of Online Corporate Training 

Use short and focused training

A report released by Sales Performance International warns about the extent of sales training that many managers usually prepare. 

In the rush to develop a highly competent sales team, the material can become too extensive, which is a waste of time and money, as approximately 50% of the learning content is forgotten within five weeks.

Additionally, over-training can be detrimental to your salespeople’s natural talent, affecting their confidence. 

A more effective solution is to send reminders and encouragement via email or smartphones. This keeps knowledge fresh without overwhelming sellers.

You could even set up a virtual number for employees to separate their work-based and personal texts. That way, they know whether the text is urgent or related to their training course.

Again, online courses can be a good option. You can create short modules, with the content divided by topics. This not only helps to organize the course but also allows the user to better absorb each subject.

This way of organization also makes it easier if the seller wants to review, consult or clarify doubts about a specific topic.

Create a goal and reward plan

Salespeople are used to achieving well-established goals, which makes a sales training program based on achievement and rewards an excellent option.

A very effective strategy is to reward employees who reach the target or show good performance with some bonus. It can be extra money, days off or other awards that demonstrate recognition. You can also order personalized custom gifts, which will definitely boost employees’ motivation.

Many sales coaching programs operate on a goal-based system backed by analytics as it allows coaches to see where improvements can be made. This data-driven approach will enable you to monitor KPIs that directly affect your business’s growth.

As always, knowing your target audience is critical to the success of the action. Know the profile and interests of your employees to offer a plan of goals and rewards that arouse interest and cause a positive impact.

Remember to set attainable goals that fit your team’s current capacity. Over time, you can revise these goals or gradually increase them, always in proportion to the prize given, of course.

Be clear and correct with your team, don’t propose something they can’t achieve and neither can you fulfill.

Do a field training

Field training is essential for the manager to be able to assess the performance of each salesperson and provide the necessary feedback for improvement.

For this to be done correctly, a competent mentor needs to listen to the salesperson’s calls/interactions with the customer, analyze their service, and provide timely and specific feedback.

Despite all the theoretical training and incentives, it’s the analysis and feedback a person receives that really impacts and makes them think about how to improve.

In this age where digital business dominates and so much customer service is done online, you can access conversation logs to analyze your employees’ performance.

Ideally, however, promote mock sales calls, in which a manager or mentor pretends to be a potential customer and guides the agent through their sales process.

Regardless of the online courses or any other type of sales training you offer, your reps are going to have a hard time closing deals or managing customer retention without hands-on experience.

– How to retain customers for your online course

Customer satisfaction surveys about the service and support provided are also excellent indicators of how your team is performing and what points need to be improved.

Getting all this information is the best way to develop an increasingly assertive and personalized sales training for your business needs.

– 10 tips to improve your customer service 

Share success stories

It’s not new that employee engagement is reflected in the way they serve customers, which has a direct impact on sales. 

Microsoft data shows that for 95% of consumers, the service they receive is important to brand loyalty. Bad service also counts, being considered worse than none. 

There is a significant discrepancy in the perceptions of companies and buyers when it comes to service quality, as 80% of companies believe they provide great customer service, but only 8% of customers agree.

To prevent this from happening to your business, sharing experiences and success stories during sales training is a good strategy, as it encourages and promotes a greater sense of team among employees, which encourages them to work with more enthusiasm and smarter.

Use positive stories to teach and engage. Remember that encouragement is always a better teacher than criticism.

That said, be aware of your salespeople and yourself as a professional to notice both where there are flaws and opportunities for improvement, as well as what is working and is worth sharing with the rest of the team.

Create your sales training with Coursify.me

There are a huge variety of techniques that can be used in sales training, and none of them are right for every company or team. 

There are always new strategies, better roadmaps, new objections to overcome, new problems to resolve, or another competitor entering the market that you and your team will need to learn to deal with.

Therefore, our advice is that you experiment with different formats to see which you get the best results and what works with your team structure.

For example, if you’re an early-stage startup with a small sales force, organizing some short interactive courses or running face-to-face workshops can be a great way to build your employees’ skills.

With a well-trained and confident team, selling your course online is an easy task. 

– Practical guide to create and sell online courses

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three plan options for you to decide which one best suits your needs.

Visit our website, test the platform and start to create your online training right  now.

The post Sales training: 5 techniques to improve your team’s performance  appeared first on Blog Coursify.me.

In this post, we will understand the benefits of an LMS for the corporate environment and professionals interested in thriving in the e-learning market.

ELearning platforms and corporate education

When they started to appear in the digital market, years ago, eLearning platforms were focused only on hosting online courses.

Today, a Learning Management System (LMS) is a broad concept that encompasses creating virtual schools with multiple teachers, developing applications, and building enterprise online learning platforms. 

–  Whats is a Learning Management System

ELearning platforms differ and compete with each other in a relatively narrow range of factors, such as:

• prices;
• resources;
• credibility of the courses they host.

To stand out in the midst of increasingly fierce competition, platforms seek methods to differentiate their products, creating unique market value.

Currently, the development of environments aimed at corporate education is the focus of eLearning platforms such as Coursify.me.

With companies looking for more cost-effective ways to train their employees, this is a rapidly expanding niche, and new opportunities are beginning to emerge in this area, going beyond employee training.

– Corporate Education in Companies

How B2B and B2C markets benefit from eLearning solutions

In the era of rapid technological innovation in which we live, not only people’s attention span has become short, but also their full knowledge of certain subjects.

It is said that the average lifespan of a specific skill rarely extends beyond 2 years in a post-industrial era. 

This means that lifelong education is no longer an option but a necessity.

In this sense, eLearning platforms with their learning technology tools have already become an invaluable asset for students and professionals from the most diverse areas.

– 7 benefits that a good LMS offers for companies and professionals 

Benefits of adopting e-learning in the academy

Notably, the academic environment was one of the first to adopt online teaching solutions, even if in a primitive form, in which video classes were offered to students who were absent from face-to-face classes.

Afterwards, online classes began to be implemented in large institutions, with certain disciplines offering this option to their students.

Over time, the adoption of e-learning solutions began to gain more and more space in the academic world, taking a big boost with the covid-19 pandemic.

Despite numerous obstacles, schools have been forced to adapt to the new normal and embrace online and blended learning.

– Blended learning: how your school can combine online and offline teaching

With this, some of the greatest benefits of online teaching have gained prominence and proved effective in stimulating and providing quality education, such as:

• gamification to increase levels of engagement;
• ability to reach all groups of students, including students with physical disabilities who face difficulties in attending classroom;
• possibility for students to learn at their own pace;
• better assessment of individual knowledge and skills;
• progress assessment and automated reporting.

A state-of-the-art LMS can also help educators handle administrative tasks such as managing staff, assets, and budgeting.

Benefits of adopting e-learning in companies

It is not new that the corporate segment has been adopting the use of eLearning platforms for employee training.

It’s also been a few years since entrepreneurs realized that it’s easier to have ready-made online learning systems than to build one from scratch and bear its development and maintenance costs. 

In a world of rapid change and countless job possibilities, companies are more engaged in developing their employees, building internal expertise and increasing employee motivation and retention.

The advantages of online education for companies include:

• reduced corporate education expenses;
• increased levels of engagement;
• possibility of using multimedia resources to make learning easier and more interesting;
• revenue generation from the sale of courses to third parties;
• training, updating and specialization of employees.

– How much does it cost to build an eLearning platform?

What makes eLearning platforms so popular?

In recent years, eLearning platforms like Coursify.me have seen the number of their users grow exponentially worldwide. 

Especially after the pandemic, the wave of new enrollments was immense, both from casual students enrolled in courses for personal development and from professionals willing to acquire new skills and improve their curriculum. 

Undoubtedly, e-learning offers unique advantages for education, such as:

• the possibility for students to study in the place and time that is best for them;
• it does not require displacement, therefore, it eliminates geographical barriers;
• online teaching is much more economical than face-to-face teaching;
• the student can follow his own learning speed;
• wide variety of content formats that fit the most diverse needs.

The benefits also extend to online course producers, who can sell to an unlimited number of people residing anywhere in the world. With no physical limits like that of a classroom, there are no barriers to how many students can enroll in your course, meaning your sales potential is huge. 

The numerous advantages that distance learning brings to students and teachers are clear. However, what makes eLearning platforms an increasingly attractive solution is the innovations that it allows to integrate into teaching.

Online classes can go far beyond just reading, listening and copying. Several technological resources are available to make learning more fun and interesting, such as:

• Classes available in different formats of content: audio, video, text, etc.;
• Use of gamification to make classes more dynamic and engaging;
• Possibility of creating forums and groups of students on social networks to exchange information and knowledge.

As you can see, elearning platforms have a lot to offer in terms of features and user experience. In the coming years, it is expected that new features will continue to be added to make these solutions even better.

Another trend is the development of LMSs focused on corporate education, to facilitate their adoption by companies in the most diverse sectors. 

What platforms like Coursify.me have already understood is that the answer to differentiating itself in the market is not just adding new features, but revolutionizing existing business models.

By developing a virtual learning system focused on the corporate environment, it is possible to customize resources that fit the commercial strategies of each company, enabling, for example, the sale of training created internally as a new product.

With the right functionalities, a LMS can be a powerful business tool, as it gathers content and guarantees its access only to people authorized by the platform owner.

– How to implement gamification in eLearning

Key features that eLearning platforms offer

In order to remain relevant in this growing market, eLearning platforms must offer diversified resources to optimize the online teaching and learning experience.  

Among the main functionalities that a good LMS must provide, the following stand out: 

User profiles

A well-structured platform must request the configuration of profiles. Depending on your role (student or teacher) the platform may request different personal information and user details.

School page

Each virtual school created must have its own page, and the possibility of also having a custom domain. This page must be able to be customized with colors, logo, name, etc. In addition, it must allow the insertion of all information regarding the course, such as curriculum, schedule, duration, price, instructors and their qualifications. Course authors should also be able to add introductory videos.

Course creation resources

The primary role of eLearning platforms is to enable and facilitate instructors to create their courses. The producer must be able to upload content, divide their course into modules and lessons (if desired), have an area to communicate with the student, use different multimedia resources and much more.

Management resources

The course producer must have resources that allow the management of registered students, completed and paid registrations, pending registrations, monitoring of student progress, etc. The administrator should also be able to add and remove students, change their subscription plans, and update their course content whenever they want.

– How can I track the progress of my students in my online course?

Payment system integrations

Students should be able to pay tuition in a variety of ways, including credit cards and other online payment systems. The more options the better for sales. Of course, all payment providers must use secure payment verification methods.

Multilingual support

Support is critical for eLearning platforms. If you want to ensure the satisfaction of both students and instructors, be sure to support any questions and usage issues. If your platform hosts courses from all over the world, it is important that this service is provided in more than one language, such as English and Spanish.

Easy navigation

Students expect an educational platform to have features that facilitate access and deliver a good user experience, such as:

• excellent usability and user interface;
• compatibility with multiple operating systems, devices and platforms;
• uninterrupted performance that ensures fast, continuous access.

Coursify.me is a dynamic and customizable eLearning platform that provides all the resources you might need.

An eLearning system present in more than 60 countries, Coursify.me is ready for you to upload your courses and create a fully customized page for your company.

To learn more, visit our website, test the platform and see why we are the best option for your business.

The post ELearning platforms and the opportunities they offer to companies appeared first on Blog Coursify.me.

A fact that many entrepreneurs are unaware of, is that the technology to have a teaching platform personalized already exists, is easily accessible, complete and requires low investment cost.

Functions and benefits of an LMS for your company

An LMS is a software that allows hosting of content and offers several features related to teaching and learning. 

Its main function is to host teaching material, guarantee its security and access only for authorized persons, and provide resources of a true virtual classroom.

A good LMS is developed to offer all this and more, because the more complete it is, the better it will perform as a learning tool. 

For use within a company, where it will serve to train employees, the LMS must have the following features:

Customizable platform

To maintain the corporate identity, the interface of your LMS system must be customizable, allowing you to insert logo, colors, images and all the visual elements that represent your company. In addition, it should enable the creation of distance learning courses that may change and be improved over time.

Ease of use

The tools for creating online courses must be simple to understand and use, allowing all managers to create courses and online training intuitively. The same requirements apply in the learning process. The student should have the same facility to use the platform.

– Benefits of Corporate Training for Companies

Learning objects

The software must support the use of different resources, such as texts, images, videos, audios, among others, that can be used to attract attention and facilitate the understanding of the content by the employee / student.

Processing power

LMS must be able to support the continued use of audiovisual content, hyperlinks, pictures, animations, graphics and other multimedia elements that require high processing power, storage, memory, and infrastructure / network speed.

– New features in Coursify.me

Access on mobile devices

This function allows students to access the learning platform from anywhere through mobile devices such as tablets and smartphones. Such functionality enables learning at any time and place, a great advantage of distance learning.

Communication resources

A good LMS platform offers communication resources such as chats, emails, phones, forums, integration with Skype and other technologies. Thus, it is easier for students to consult their instructors in case of doubts and for them to monitor their learning and evolution.

Assessment tools

Fundamental to any teaching method, the eLearning platform must have assessment resources. This process can be done not only through tests, but also through satisfaction surveys, quizzes and other parameters of the courses.

– 4 tips for preparing a satisfaction survey for online courses

What’s better: hiring a ready LMS or developing your own? 

The distance education market in the world has taken a leap in recent months due to the covid-19 pandemic, which made it impossible for classroom education.

Many educational institutions have been forced to improve their teaching methods and seek new technologies to continue the education of their students.

– How online education can support school education

Other than that, professionals from different areas joined online education in search of new opportunities to generate income and work from home. 

Whether selling online courses or training employees, the advantages of investing in distance learning have never been clearer.

However, when it comes to creating an online course, most people think about lesson planning and production methods, but are slow to realize that an elearning platform to host the content is needed. 

– What is an eLearning platform

This is where the first big question arises: invest time and money to develop an exclusive LMS for your company, or outsource this service, using a ready-made teaching platform?

To answer this question, let’s understand a little more about the advantages and disadvantages of each option.

Advantages and disadvantages of developing an LMS 

The idea of ​​having your own LMS platform can be very tempting and, many people who are starting in the distance education business, start looking for information on how to create their own platform.

But, the reality is that most of these people do not know how to make a correct survey regarding the advantages and disadvantages of developing and implementing their own distance learning platform.

This analysis is extremely important for the best possible investment to be made, always aiming to optimize results and maximize profits, but without compromising the quality of online courses and corporate training.

One of the great advantages of producing your own LMS is the possibility to customize it the way you prefer.

Another differential is to present your product on a platform shaped to specifically meet the needs of your business. That is, the software will be developed to provide all the functionality you have in mind.

Therefore, as main advantages, we can mention:

• Total customization of the platform according to what you want;
• Your business will have an exclusive online teaching platform.

On the contrary, one of the main disadvantages of producing a LMS concerns the high costs of software development and maintenance.

The investment required to produce the platform is high and maintenance, in addition to being costly, can be quite a headache.

You will need to invest monthly in renting servers, which are usually expensive, and to maintain an IT team to solve problems that usually happen in this type of product.

In addition, if you want to start your online course today, this is certainly not your option. Developing a complex system like an LMS, with all the necessary features and functionality, can take many months.

It is important also to remember that the model developed has not yet been tested on the market, that is, it is possible that flaws appear that may take time to be repaired, which interferes both in the functioning of your business and in the satisfaction of its users.

In this way, we can list the following disadvantages:

• High platform development costs;
• High software maintenance costs;
• Long development period;
• Model never tested on the market.

To obtain a more concrete budget, do research on what costs you will have to start the project and maintain it.

Advantages and disadvantages of hiring an LMS 

A LMS in the SaaS modality is considered today the best alternative for those who do not have many resources to develop their own system or need greater agility in the market.

– 7 frequently asked questions about SaaS

One of the biggest benefits and advantages of using a platform in the SaaS model is the low investment cost. 

All the high costs mentioned above, such as development, hosting and maintenance, do not exist, since they are borne by the company responsible for the service.

Another advantage is that most SaaS platforms offer the possibility to fully customize your virtual environment, allowing you to maintain your business identity. 

The layout and other functions are also easily configured, requiring no IT knowledge to perform such tasks, since it is all very intuitive and easy to use.

In addition, a third-party elearning platform already has a model that has been tested and approved by other institutions, so the probability that your students will not adapt is very small.

Thus, the advantages of outsourcing the hosting of your online course are:

• No investment in infrastructure, maintenance and updates;
• Teaching model tested and approved;
• Time and money savings with system developers;
• Ease of configuration of functions and layout;
• Specialized technical support.

As disadvantages of using a LMS platform in the SaaS model, we can mention the restriction to the source code and the inability to include a new functionality without first consulting the server provider.

A distance learning platform that works on the SaaS model, is a software like Coursify.me, with functions and resources for creating and selling online courses, in which you pay a monthly fee to enjoy all its features and can charge payment of your students.

– Learn how to sell courses online

This monthly fee usually varies according to your needs and your course objectives.

At Coursify.me, for example, we have three plan options: Starter, Pro and Business. 

The values ​​vary with the advanced resources that each plan has, but, to give you an idea, the Starter plan is free.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

To know more, visit our website, test the platform and start creating online courses right now.

The post 7 features that a good LMS offers for companies and professionals appeared first on Blog Coursify.me.

Corporate Education: what it is

Corporate Education consists of a training project developed by companies, which aims to “institutionalize a culture of continuous learning, providing the acquisition of new skills linked to business strategies” (Quartiero & Cerny, 2005, p.24).

According to Jeanne Meister (1999), Corporate Education is a “strategic umbrella to develop and educate employees, customers, suppliers and the community, in order to fulfill the organization’s strategies” (p.35).

Thus, when creating a Corporate Education program, companies are interested in more complex and significant results than just training employees to perform a certain task.

– Benefits of Online Corporate Training for Companies

This involves articulating individual skills in the broader business context, seeking results such as innovation and increased competitiveness. 

Corporate education: importance for the company

With Corporate Education, the company empowers its employees not only to perform a specific function, but develops their skills so that there is greater efficiency in decision making, faster in solving tasks and potential improvement in internal communication. 

Among the numerous advantages that a well-prepared team brings to the organization, we can highlight:

• Increased productivity;
• Innovation;
• Improvement of the corporate environment;
• Decrease Employee Turnover.

In this way, corporate education offers benefits to both the company and the employee, who feel stimulated and valued, with potential for professional growth.

Corporate Education and Distance Education

New technologies have brought the possibility of online learning and have facilitated the application of an educational infrastructure in companies.

Through eLearning the “qualification of the employees is accomplished in a shorter time and with reduced costs, emphasizing that the time savings can reach 50%, and the cost to 60%, in relation to the classroom courses” (Quartiero and Cerny, 2005, p. 37).

With the use of technological tools, the worker can learn through videoconferences, courses taught over the Internet, or even through the company’s Intranet.

This makes it possible to maintain his work routine, since he can take classes without having to move, at the time that suits him best.

Another factor that means savings for the company is the fact that the managers themselves can prepare and teach the classes, with no need to hire teachers.

– 7 Strategies to Build a Successful Online Course 

Other than that, all the company needs is an online hosting platform, which can be in the SaaS model, such as Coursify.me.

Why use a SaaS for hosting corporate trainings

A Software as a Service (SaaS) is an alternative to the default installation of a software company, being the ideal solution for hosting corporate training in a practical and economical manner.

With SaaS, the company does not pay to obtain the software, it acquires an authorization to use it and pays for its use, as a monthly fee.

Advantages of SaaS to host corporate training

SaaS applications, also called web-based software, software on demand or hosted software, are the perfect solution for the company to host corporate training with little investment.

– 7 frequently asked questions about SaaS

This type of software runs on the servers of the provider companies, which have the responsibility to manage access and maintain the security structure of data, connectivity and servers required for the service.

Technology that has been calling attention in the corporate world, the use of SaaS presents several advantages for organizations, among which we can highlight:

Quick access

Unlike the traditional model, SaaS (application), is already installed and configured.

The user only accesses the application that is hosted in the cloud and in a short time it is ready to use.

This reduces the time spent on installation and configuration and frees the contractor from resolving any unforeseen events that may happen during this process, since the responsibility for its operation rests with the provider.

Reduced costs

SaaS has an expense differential, as it generally resides in a shared environment where the hardware and software license costs are low compared to the traditional model.

Another advantage is that the customer and user base can be increased at no cost, which is ideal for anyone looking to host corporate training.

This service model also allows small and medium size companies to use software that they would not otherwise be able to, due to the high cost of the license.

To help, they can add on a software asset management tool to manage the software licenses used by a business.

Scalability and Integration

Typically, SaaS are hosted in cloud environments that are scalable and integrate with other SaaS offerings.

Compared to the traditional model, users do not have to buy another server or software, they just need to enable another application.

Many providers, such as Coursify.me, also provide APIs (Application Programming Interfaces) that enable integration with existing applications.

Updates

Software updates are made by providers and made available to their customers.

The costs and effort associated with updates and new versions are less than the traditional model, which usually forces the user to purchase a package and install it, or pay for specialized services to obtain the updated environment.

That is, to host corporate training and keep the platform updated, the company does not pay any extra fees.

Easy to use and test

SaaS are easy to use, since they already come with best practices and demonstration of use within it.

Even in large environments, users can test the software before purchasing permission to use it.

In addition, many providers offer customization so that companies can meet their individual needs, such as Coursify.me.

Corporate Education with Coursify.me

Several factors contributed to corporate education gaining space in the company’s budget, such as the need to educate employees about the organization’s processes and culture, increasing production capacity and valuing its team. 

But studies show that the popularization of eLearning and the emergence of online teaching platforms in the market encouraged the acceleration of this process, making it easier and more economical for companies to train their employees. 

With six years in the eLearning market, Coursify.me has successful cases from big clients, such as Rinai, who use the software as a means to offer business training to their employees.

– How to measure the effectiveness of your online business training

Our team is always ready to answer any questions about the use and resources of the platform, but to make it easier, here are some of the most frequently asked questions we receive about using the system to business training.

1 – Is Coursify.me really free?

Our Beginner plan is free, but we also have Pro and Business plans, with extra features to make your online course even better.

Check out the benefits you will have when signing up for each plan: https://coursify.me/pricing

2 – Is there a limitation on the number of people who can take the training?

We do not charge for students. The number of people who can access business training is unlimited and controlled by the contracting company. 

3 – How is data stored and confidential?

The Coursify.me maintains confidentiality of all data that is stored safely and all the data exchange is made with SSL encryption.The data is not shared with anyone and remains the property of the company.

4 – Is it possible to insert questionnaires in business training and issue certificates?

Coming soon. We will be launching these new features later this year (2020).

5 – Is it possible to know exactly who were the people who accessed the training and if they completed the course?

Yes. Through our Student Management feature, you can track each student’s progress and performance in real time.

If you want to test our platform right now or if you have any more questions with which we can help you, please contact us. 

The Coursify.me is a Learning Management System completely dynamic and customizable, providing all the features you might need.

– Whats is a Learning Management System

Present in more than 60 countries, Coursify.me is the perfect solution for companies that want to host online training courses.

That means you do not even have to invest in building your own elearning platform.

The Coursify.me is ready for you to enter your courses and create a fully customized page for your business.

Just upload content through your computer or other platforms like Dropbox and Vimeo, and your classes will be ready to be watched.

With a friendly and intuitive layout, anyone can use Coursify.me, either as teacher or student, without having to understand computing for this.

We offer three plans options for you to decide which one best suits your needs.

Developed for companies, with the Business Plan you customize your own domain and remove the Coursify.me brand from all your pages and courses.

In addition, we have an online support team ready to assist you and help you with any difficulty.

To know more, visit our website, test the platform and understand why we are the best option for your company.

The post Corporate Education and Online Training in Companies appeared first on Blog Coursify.me.

Undoubtedly, starting your own business can be extremely rewarding. However, it is also a job that requires dedication and careful planning.

Start your own business: 10 Steps to become an entrepreneur

The following ten steps can be used as a roadmap for those who want to build their own business without getting lost along the way.

From setting your goal to building your brand and audience, see how to become a successful entrepreneur.

1. Follow your passion

Setting up your own business takes a lot of energy, time and money (the amount depends on the area in which you choose to undertake). 

The best way to stay motivated during the ups and downs is to do what really matters to you. Embarking on the first most affordable idea just because you want to become an entrepreneur is a recipe for disaster. 

If you like to cook, decorate houses or teach yoga, do your research and go with everything. Creating online courses on the subject, recording videos or writing blog posts is a good way to begin and build your audience.

–  Learn how to record videos at home

2. Research

After deciding in which area you want to undertake, you need to do some research on how to start your own business. 

There are many things to consider: Who will your customers be? How will you get to them? How to achieve the expected profit? Does this type of business need a physical space or can it be entirely online? Before giving everything you have to set up your own business, you need to research and make sure it is a viable idea. 

Go beyond reading and talk to someone who started a business similar to what you want to do. What were his biggest problems in the beginning? Often, these are the things that you never thought could hold you back. 

Ask someone who knows the market in which you intend to enter to help you get off to a good start.

– 10 profitable niches for online courses

3. Plan your finances

This may not be the most exciting step, but it is mandatory. How much do you need to support your business? Calculate material and production costs, hiring employees (if necessary), marketing, office space, etc. 

Remember that you are new and potentially need to ask for help from others, so be sure to keep your expenses as limited as possible.

Once you have a good idea of ​​how much you will need to set up your own business, make sure you are able to afford it while also paying your personal expenses. Remember that practically no business ever starts making a profit, so you may need to try an investment or hold on to your current job for a little while longer.

Once you have the necessary funds, immediately open a bank account. In addition to emphasizing the seriousness of your business, once profits start to come in and expenses start to come out, you will be able to track everything to meet your small business’s accounting.

If you’d rather outsource the financial aspect, working with a certified public accountant (CPA) is sensible. It’s worth learning about CPA certification to understand why professionals in this field are so valuable to small businesses.

4. Develop a business plan

After calculating the numbers and making sure there are chances of success, the next step is to develop a business plan.

The purpose of this plan is to present the concept of your business, how you fit into the market and the details of how your finances will work.

This planning is essential if you need investors or a bank loan, because you will need to prove that you have thought of all the details. 

If bank financing is on the table and you live in the USA, we recommend that you review a SBA 7(a) guide to understand eligibility, loan types, rates, fees, and how to apply. Then compare SBA options with other funding sources as you refine your plan.

For most companies, the first year is spent getting things up and running, from getting the necessary documentation and licenses to finding a space to pursue your new business.

Pay close attention to taxes! The freedom and satisfaction of setting up your own business can be intoxicating, but, like it or not, taxes will play an important role in this endeavor. If dealing with this is too complicated for you, hire a professional to help you. There is no way to know much about your tax obligations and the last thing you want is to be caught off guard.

5. Have a five-year plan 

Even after opening your own business, it is rare that it will start to work perfectly and turn a profit, so it is recommended that you develop a plan of goals that you would like to achieve in your first year in the market. Keep your vision upbeat but realistic. At the end of this year, assess whether your plan has worked and whether you are on the right track.

Then, you need to think about where you want your business to be in five years, and so on. Will you need a larger space? Do you want a better location? Will you need to hire employees?

Find out exactly where you want this business to go and trace your route to get there, step by step. Setting goals every five years helps you measure your success as an entrepreneur and as a company.

– How to start an online business

6. Build your network

Your family and friends offer a great support system, but you should use all the help you can get, especially if you are a start-up entrepreneur. Mentors and other professionals who can provide you with value and guidance are always welcome. 

The business world is not a lonely journey, even if you choose not to have partners. Having people you can turn to for things you just don’t know will help you better understand your market and avoid missing out on opportunities or making costly mistakes. In this field you are always learning, and one of the best ways to do this is with the help of experts.

Also, be sure to study and improve in the world of entrepreneurship. Participate in networking events, fairs and exhibitions, attend lectures, etc. This can contribute to your dissemination strategy and eventually you can create your own events.  

7. Test your idea

A trial period is important to assess interest around your product or service and see where you can make improvements. In fact, you should treat this stage as if it were the first step in selling your idea.

In the case of online courses, you can offer a free first module or organize a pre-sale at a reduced price. This helps to feel the reception of the public and generates feedback about what is working or not.

It is an opportunity for you to start getting involved with your potential customers and get a first-hand experience, understanding how you can best serve them with your offers. Receiving their feedback here and taking it seriously is crucial to your success.

– Tips for organizing the pre-sale of your online course

8. Develop your brand

Your brand is how people recognize and remember you. Verbally, it is composed of its essential values, presentation, language and service. Aesthetically it involves colors, fonts, logo and more. When used consistently over time, these different components generate recognition and build trust among customers.

Implement your brand identity across all channels and assets in your company. When setting up your own business, even if it does not yet have a physical location, it is recommended that you start advertising your existence in the online world.

Start by building your website, sales page and social media profiles that your audience is used to. Even if you only use these pages to direct customers to your physical store, you will want to have the best presentation possible, in addition to working on SEO so that it appears in a better position in the search results. 

– 5 steps to create a visual identity for your brand

9. Attract your audience

Now that you have your sales page, active social media accounts and a tested and approved idea, it’s time to start selling for real.

For that to happen, you need to attract an audience and grow your potential customer base. Use the power of social media and your website to raise your voice and let more people find you. Periodically post catchy posts, create a blog to share relevant content, and send an email with information and discount coupons.

Record videos and broadcast live to show what you know. Build your image of authority on the subject, make people want to learn from you, buy your product or service. Deliver valuable content before ordering anything in return, encourage the buyer to come to you.  

10. Hire cautiously

Few things can sink a business faster than a poorly prepared team. If your business has grown and you need to hire someone, it is always better to resist a shortage of manpower for a while than to hire at random. 

Carefully examine candidates’ credentials, review their online profiles for warning signs and make sure they can embrace your passion for your business. Remember that they will be the face of your company too.

In addition, you must know your legal obligations as an employer before hiring someone. This can affect your business in several ways.

Create online courses and have your own business

If you dream of working for yourself, stop dreaming and start doing something about it. Millions of people became entrepreneurs before you, and many have been successful. Why can’t you be next? Follow these simple steps to start your own business and start working.  

Creating and selling online courses is an excellent option for those who want to start entrepreneurship using only their spare time, without leaving home and with little investment. 

With a computer with internet access and a camera, you can produce content for your distance learning course by teaching what you know.

Other than that, all you need is a Learning Management System to host your content and make it available to your students, so that they can better attend classes and make payments online.

– Whats is a Learning Management System

Coursify.me is a dynamic and customizable hosting platform for online courses, which offers all the features you might need.

Present in more than 60 countries, Coursify.me is the perfect solution for those who want to create and sell  online courses.

– Learn how to sell online courses

Complete eLearning platform, ready to use in the SaaS model, you can upload the content through your computer or other platforms such as YouTube, Dropbox and Vimeo, and your classes will be ready to be attended.

With a friendly and intuitive layout, anyone can use Coursify.me, whether as a teacher or student, without having to understand computing for that.

To learn more, visit our website, test the platform and learn why we are the best option for you to set up your own business.

The post Step by step to start your own business appeared first on Blog Coursify.me.