While some sectors have suffered, such as physical commerce, tourism and events, others have seen their businesses prosper. 

In this article, we gather data from the main global reports on how the distance learning market was impacted and what are the forecasts for the coming years.

E-Learning market in 2020: growth and forecasts for the next years

According to research released by Arizton Advisory & intelligence, the size of the online course market is expected to reach $ 200 billion in 2020, growing at a CARG of 14% during the forecast period. 

By 2026, this number is expected to reach an impressive $ 375 billion mark.

This means that the global e-learning market presents significant growth opportunities in the next five years, good news for entrepreneurs and for those looking for a new and affordable income option.

– Practical guide for creating and selling online courses

Another excellent news for course creators is that while the growth curve is uniform in terms of number of users, the same is not true for the revenues: the average cost of creating and delivering content is experiencing a steady decline. 

The advent of cloud infrastructure, SaaS, creation of open content and rapid expansion of the target audience, allowed e-learning providers to lower investment costs and offer content at a competitive price. 

– 7 frequently asked questions about SaaS

At the same time, the increase in Internet use in emerging economies is another factor that will have a positive impact on the growth of the e-Learning market. 

Impact of the pandemic on the e-Learning market 

The global blockade of educational institutions, corporations and government offices has caused major disruptions in student learning and education.

According to the World Economic Forum, about 1.2 billion children are out of classrooms, with schools closed globally due to the COVID-19 pandemic. 

Meanwhile, learning management systems, like Coursify.me, are helping classes to connect remotely, communicate efficiently and stay organized. 

– Tips for using eLearning in school education

Large-scale national efforts to leverage technology to support distance education, remote and online learning during the pandemic are emerging and evolving rapidly.

At the same time, the outbreak of COVID-19 undoubtedly opened up opportunities for the growth of the distance education segment, further boosting the industry’s demand for e-learning solutions.

With the closure of schools and universities, the increase in the search for virtual teaching platforms was marked, resulting in a peak of growth in the e-Learning market. 

Classpert, a great search engine for online courses in the world, registered a 37% increase in searches to its website during the months of March and June this year, compared to the same period in 2019.

The subjects that aroused the greatest interest are focused on Computer Science, Health and Wellness and Business, with qualifications from the most general to the most technical.

This growth trend had been occurring since the beginning of 2020, but it was during the pandemic that the number soared. At Google, interest in the topic grew 130%.

Another factor that contributed to this scenario was that many companies adopted the home office, generating the need to promote more training and online conferences.

– Benefits of Online Corporate Training for Companies

Meanwhile, the blow felt in many sectors of the economy resulted in an increase in the rate of layoffs, which forced many professionals to seek to learn new skills and another source of income. In all cases, the e-Learning market appeared as a good opportunity.

“Teachers have come to see online courses as a way of entrepreneurship,” says Felipe Bernardes, founding partner of Classpert.

Demand may decrease in the post-quarantine period, especially by elementary and high school students and higher education; however, it is anticipated that e-Learning market will continue to witness a steady growth.

E-Learning market in 2020: highlights and segmentation

The Arizton Advisory & intelligence report pointed out some highlights regarding e-Learning market in the world in 2020 :

• With increasing digitization, the public and private sectors are carrying out ambitious plans for online tutoring and delivery of digital content.
• Is expected that the segment will witness an absolute growth of 201% due to the increased effectiveness of the provision of content,  aggregation  and mode of interaction between end users.
• The instructor-led segment is likely to see incremental growth of $ 72 billion, per account of the high inclination towards personalized education and instructor-led training. 

The report also includes a segmented market analysis, which topics we will see next:

Delivery mode

Academic content delivery holds the largest share of the E-learning market. 

Very advantageous for students and teachers, distance learning eliminates the need to travel, reaches students in remote locations and is economical for students and professionals, facilitating its application. This mode of education costs 30-70% less than on-campus courses.

The LMS that allow for easy content creation, test material and information exchange between groups in the academic and corporate world will capture much of this public, due to the rapid proliferation of smartphones and the development of interactive learning platforms.

– Everything you need to know about eLearning platform (LMS)

Teaching mode

The individualized learning (student has access to all course materials and conducts his learning on his own) will grow at a faster pace, followed by instructor-led modules.

The growing preference for continuous learning and the expansion of new career opportunities, is leading companies to use this technology to provide access to training anywhere in the world. 

Europe, Russia and the United Kingdom have emerged as the biggest consumers of virtual learning in the past decade. Currently, however, the United States holds the position of the largest e-Learning market in the world, with the potential to radically influence the prospects of the global online course market.

In developing countries, distance learning with an instructor is expected to be the future of digital learning, as it offers flexibility and savings for students and teachers. 

Function 

The online training segment is expected to witness high growth in the Asia Pacific region (APAC). 

Exam training, such as GMAT, TOEFL and IELTS, is a great market opportunity in the region, with a shortage of test resources and the presence of a large segment of students. 

Another important factor that is driving the adoption of virtual learning in the region is aggressive government spending with the intention of renewing conventional models of education. 

– Blended learning: a combination of online and face-to-face learning

Investment in training, which includes professionals, government and academics, was estimated at $ 113 billion in 2019, with a 72% share of revenues in the global e-learning market. 

Testing, on the other hand, was the fastest growing segment, with a market size of more than $ 40 billion, mainly comprising professional testing administration and a number of exclusive and common admission tests around the world.

End-users

The corporate online education market is driven primarily by the growing emphasis on improving and retaining talent. 

Globalization is demanding a different set of functional and language skills for the critical workforce, as companies expand their business presence in all regions. 

Thus, the corporate training market represents an excellent investment opportunity for instructors. 

In the UK, for example, most organizations allow collaboration and knowledge transfer between remote teams, enhancement of functional skills and knowledge sharing across domains, and training for beginning employees.

– Corporate Education in Companies

Regarding the academic world, the higher education segment is experiencing a high demand for digital courses, content, educational materials and paid subscriptions for global online education platforms. 

The advent of mass open online courses (MOOC) has witnessed an unprecedented boost among students from universities and international schools. Europe has a well-established market for e-learning in higher education.

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Geography

The e-Learning market is driven by technological infrastructure, a wide range of innovative learning and training solutions, and a high awareness of distance learning in relation to conventional offline learning models. 

With the growing trend of using online courses and learning materials as a practical substitute for regular classroom teaching, the market is experiencing tremendous growth. 

This is driving the popularity and acceptance of digital solutions. The average disposable income of the population, the rapid proliferation of smartphones and innovations in the development of interactive learning platforms are the main factors that should drive the growth of the market.

Suppliers

Participation in the global e-learning market is relatively fragmented. Setting the right price to capture the potential consumer is a strategic challenge for course creators.

– How to price online courses

As there are few safeguards to protect intellectual property, especially in terms of content copyrights, suppliers must innovate and always offer more engaging content. This will allow them to better cope with the price-based competition that arises as a result of increasing competition.

Because of a large number of course creators and in the face of rapidly evolving learning preferences, it is imperative that suppliers focus not only on customer acquisition, but also on retention. 

– Customer loyalty strategies

While freemium offers with attractive short-term subscription prices can help you reach a large customer base, continued investments in product development can help you engage and retain the public.

E-Learning market in Latin America

The eLearning market in Latin America is expected to reach more than US $ 10 billion by 2025, due to the development of educational institutions that raise literacy levels in the regions.

In countries like Brazil, Mexico and Argentina, is noted public investment in the development of educational platforms for students.

Latin America e-learning industry, by country, 2025 (USD Million)

According to the Brazilian Association for Distance Education (Abed), in a study released in late 2019, there are currently 9 million students enrolled in distance learning in Brazil.

With a billionaire potential, the country is growing at a fast pace, discovering the potential of online education for instructors and students.

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E-Learning platform, Coursify.me is a Learning Management System dynamic and ready to serve you.

With numerous resources that facilitate online teaching and learning, it has integration with content platforms, such as YouTube and Vimeo. In addition, the user can upload videos, texts, images, audios and any other material hosted on Dropbox or on the computer itself.

All of this in an easy and intuitive way, being accessible to everyone.

Serving schools, businesses and professionals in more than 60 countries, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

To learn more, visit our website, test the platform, and enter the eLearning market right now. 

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Professionals from many different fields begin to enter this market with more security, and current market analysis reveals that this is a good business option.

E-Learning Market Growth

Every year, several companies specialized in the subject, carry out studies on the growth of the e-Learning market in the world.

Recently, Forbes magazine reported data showing that the US distance learning market will hit the staggering US$ 325 billion mark by 2025.

The latest Forbes forecast projected US$ 107 billion dollars by 2015, which was proven and surpassed in the following years.

A Global Market Insights survey, begun in 2017 and updated in February of this year (2019), brings recent data and forecasts about the e-Learning market worldwide, and some information from this report we are going to present and review below.

The report was prepared from the following references:

• Coverage of historical data: 2014 to 2018.
• Growth projections: 2019 to 2025.
• Expert analysis: industry, government, innovation and technological trends; factors that impact development; disadvantages, SWOT.
• Performance forecasts of 6 to 7 years: main segments covering applications, main products and geographies.
• Competitive Landscape Report: Market leaders and key players, competencies and capabilities of these companies in terms of production, sustainability and prospects.

1 – E-Learning Market: Annual Growth Rate

The e-Learning market in the US, valued at US$ 190 billion in 2018, will grow at a CAGR (annual compound growth rate) of 7% from 2019 to 2025.

U.S. e-learning market, by application, 2018 & 2025 (USD Million)

Undoubtedly, the increased use of technology in education and the facilities it provides, are factors that contribute greatly to the growth of the Distance Learning market.

Some of the key emerging technologies in the industry include AR and VR devices, AI platform, Big Data, machine learning and wearable devices.

– E-Learning Trends for 2019

These technologies are enabling many professionals and companies, as well as educational institutions, to share and deliver educational content based on innovative and interactive methods.

To do this, we already see several service providers offering eLearning platforms to help students access online materials and participate in virtual classrooms.

Increasing the effectiveness of these programs with the help of multimedia content such as PPTs, videos, images and animated clips is an important factor driving the growth of the e-Learning market.

Part of this scenario, in recent years, cloud computing has grown and is expected to replace conventional systems over the following years.

Cloud-based e-learning systems delivers massive reductions in operating costs, allowing users to access content over the Internet, eliminating the need to download and install heavy softwares and applications.

For example, Coursify.me is a cloud-based e-Learning platform (SaaS) that does not require the installation of any program for use and can be accessed by anyone, from anywhere, anytime.

– Why Use SaaS to Host Corporate Training

2 – E-Learning Market: Technology

In 2018, the use of Learning Management System (LMS) technology was widely adopted in the academic and corporate sectors to facilitate and reduce employee and student training expenses.

– Learning Management System: what it is and what it is for

In the corporate sphere, in addition to simplified access to training material, this software technology helps companies to manage, record and monitor the performance of their employees.

The same goes for schools, universities and independent online courses instructors, where e-Learning platforms function as classroom and school office at the same time, organizing all teaching content and enrollment and student information automatically.

These tools are helping to expand the e-Learning market in different industries, assisting companies in training, skills management, and employee performance assessment.

– Benefits of Online Corporate Training for Companies

All of this increases demand for content providers, who are witnessing market growth due to increased demand for materials to train or educate employees and students in general.

To provide an efficient solution for all parties, business, instructor and students, these professionals are partnering with online teaching platforms.

E-Learning platforms act by hosting the content provided, in order to allow access and proper use by the students.

Learning Management System, Coursify.me, for example, hosts training courses for large companies, as well as materials from independent professionals such as language teachers, programming, crafts, music, etc.

This partnership allows all platform customers to add content based on video, presentations, texts, among others, to the specific page of their course, which can count on its own domain.

3 – E-Learning Market: Corporate Use

E-learning market, by corporate users, 2018 (USD Million)

The corporate sector is witnessing the adoption of technologies focused on online education due to the increased demand for effective training courses.

As the chart shows, both large corporations and small and medium-sized companies are contributing to the expansion of the e-Learning market, and the industry is expected to grow at a CAGR of about 8% from 2019 to 2025.

Corporate entities are investing with enthusiasm in incorporating modern learning technologies into their facilities as a way to help their employees understand business policies and their functions through an interactive medium.

– Corporate Education and Online Education

These companies are transforming their traditional training techniques, which include workshops and conferences, into more accessible, cost-effective and efficient virtual training platforms.

The reduction of costs and the wastage of time are factors of great weight in this change of training method.

Online education allows companies to train new employees through video or software-based programs, which avoids the need for special infrastructure, relocation and possible overtime.

4 –  E-Learning Market: Latin America

Latin America e-learning industry, by country, 2025 (USD Million)

Latin America’s e-Learning market is expected to grow to reach more than $ 10 billion by 2025 due to the development of educational institutions that raise literacy levels in the regions.

In markets such as Brazil, Mexico and Argentina, it is noted that government agencies are investing in the development of educational platforms for students.

In May 2018, for example, the Brazilian government announced investments of about US $ 270 million in teacher training throughout the country. With the expansion of these resources, the demand for low-cost learning technologies is growing rapidly in the country.

In addition, increasing Internet access is accelerating the demand for online courses. The Brazilian higher education market has witnessed quantitative and qualitative levels of significant advances and developments.

5 – E-Learning Market: General Analysis

The e-Learning market includes a large number of players who are expanding their business operations around the world.

These investors and entrepreneurs are focused on offering their solutions and services to countries where favorable government policies and high development in the education sector favor their operation and growth.

Increasing government momentum toward online courses and the use of educational platforms is providing great opportunities for those who want to invest in the e-Learning market.

At the same time, the search for people interested in taking online courses and acquiring knowledge in a more practical way also increases every day.

This is largely due to the stance of most companies, which are focused on hiring skilled and well-trained employees who will value business operations and increase the organization’s productivity.

E-Learning Market in Brazil

The e-Learning market in Brazil has already passed the 1.5 million students, but its potential is billionaire.

According to Natanael Oliveira, CEO of Marketing Com Digital and Make Sales Daily Corp., “The e-Learning world in Brazil is still very much related to colleges and vocational courses. Basically online options for those who can not get around, or live in more distant regions. The great opportunity that is still open is a new look at e-Learning as a business model, more properly as a new type of business.”

In an interview for Exame magazine, Natanael cites the example of a company that sells children’s toys. “It can create a new source of profit (new company) with courses for parents who want to learn how to help their children’s development. It is a perfect combination that already happens in the USA in several branches. “

“There are still those who create their own online education platform and simply share their knowledge and experience, packed in online courses. Only when entrepreneurs from the most diverse branches of activity begin to see distance learning as a distance PROFIT platform, Brazil will move to the next level. “

In his analysis, Natanael adds that e-Learning is for those who want results and not only a certificate.

The truth is that while many are looking for online courses as a way to earn a certificate to add to the curriculum, there is another group that seeks that opportunity to grow in their career or advance in business.

In this scenario, which is still under development compared to the US e-Learning market, Brazil is growing at its pace, gradually discovering the potential of online education.

Complete e-Learning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

The Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

Visit our website, test the platform, enter the e-Learning market and guarantee your place in this story.

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