Fortunately, for those who have difficulty producing content, it is now possible to rely on good artificial intelligence software to create messages with quality and speed.

In this post, we’ve gathered eight great AI options for writing emails in less time and with more conversion potential.

8 Best AI Tools to Write Emails

An AI email writer is any tool that allows generating email content using artificial intelligence.

These tools help entrepreneurs and marketing professionals to write engaging emails with greater agility, being of great help especially for those who do not have great skills of writing and copywriting. 

The AI ​​tools that are available today use Open AI’s GPT language model to power writing, so the results you can generate are relatively similar.

However, there are large differences in user interface, in the features and prices that may make a specific tool more or less suited to your needs.

See some of the best options on the market and choose yours!

– 3 Copywriting tips to sell more

1. Copy.ai

Copy.ai is an email writer built around a chatbot. 

It uses natural language processing (NLP) algorithms to generate text for a variety of purposes, such as writing emails, articles, product descriptions, ads, social media posts, and more.

A big advantage of Copy.ai is being able to search the web to use updated information, something that ChatGPT does not yet do.

Another difference is that it has several models of specific prompts for email marketing that you can adapt to your needs.

The tool also allows you to adjust the style, tone and length of the text, as well as having the option to review and edit the suggestions generated.

It is also capable of analyzing your existing content and creating new content with this style, further streamlining your email production.

Regarding the cost:

• Free to generate up to 2,000 words
• Paid plans start at $49

2. Flowrite

Inbox always full? Count with Flowrite to help you write emails quickly.

After installing the plugin, the tool is able to read your emails and generate multiple responses which you can paste and send or edit.

Of course, if you are going to use it to respond to customers, you need to avoid generic responses, which is why it is recommended to provide information to the AI to write more personalized emails.

You can also create templates to respond to specific types of emails you receive most frequently. For example, if you launched a course and are receiving a lot of messages asking about prices or what the classes will be like, create a response template and use it to respond to all these emails with just one click.

Regarding the cost:

• Free trial for 14 days
• Paid plans start at €5

3. Lavender

Lavender is a tool designed to write emails with sales purposes.

Its big difference is that its focus is on analyzing your existing emails and providing suggestions to improve them.

So, if your problem isn’t necessarily writing emails, but writing great emails, this is the perfect solution for you.

The software analyzes your messages and highlights issues such as generic and repeated terms, words and phrases that can trigger spam filters, and grammar or tone issues.

It searches the web for information about the recipient and his/her company, so you can personalize your emails quickly, which definitely saves you a lot of work time.

Note, however, that Lavender’s focus is on sales emails, and not messages more focused on informative content and customer relationships, such as those used in newsletters.

Regarding the cost:

• Free trial for 7 days
• Free plan to analyze 5 emails per month
• Paid plans start at $29

– 7 tips for writing emails that sell

4. Jasper

Formerly known as Conversion, Jasper.ai is a full writing assistant which can help you with email marketing campaigns and much more.

It offers features such as automatic creation of headlines, paragraphs, product descriptions, video scripts, among others.

The software also includes SEO tools to optimize content for search engines.

To write emails, it has a pre-built subject line generator and you can use your own prompts to create message content.

Simply provide data such as your company name, what your product does and the context to be included in the email, and the software will generate an entire email using this information.

One of the best in the industry, the tool also has a Chrome plugin so you can use it on any website.

This means you can generate content with AI while writing your email in Google Docs, Gmail or even in the editor of your email marketing tool.

Intuitive and easy to navigate, Jasper is one of the most feature-rich AI tools available, but it is also one of the most expensive. 

Regarding the cost:

• Free trial for 7 days
• No free plan
• Paid plans start at $39

5. Lyne

With focus in generating highly personalized subject lines for email campaigns, Lyne is capable of creating hundreds of opening lines at once using your prospects’ LinkedIn profile or email address.

Simply upload a list of contacts and the tool uses content from the internet, such as social media profiles, podcast appearances, blogs, case studies or company websites, to meet leads and write content based on that information.

For example, it will analyze the lead’s LinkedIn profile and create intros and messages based on the school the person attended, their location, or awards they’ve won.

Once the tool creates this custom content, you can download it as a CSV file or send it to your email tool with one of the pre-built integrations.

AI created to help companies, it focuses on sales and is capable of sending personalized emails at scale. 

Regarding the cost:

• Prepaid plan starts at $6
• Custom plans starting at $120

6. SmartWriter.ai

SmartWriter is a tool for content automation.

With a similar objective to Lyne, it creates personalized, high-quality content at scale.

The software is capable of searching the web and using publicly available prospect data from news stories, LinkedIn profiles, case studies, and more to write emails with sales purpose.

Their templates include subject lines, cold emails, LinkedIn outreach messages, and backlink request emails.

It can also be used to produce blog posts, social media posts, advertisements, etc.

Regarding the cost:

• Paid plans start at $49

– How to write SEO-optimized blog posts

7. Phrasee

Phrasee is an artificial intelligence platform focused on creation and optimization of emails.

Its main function is to help companies improve their email marketing campaigns, increasing opening rates, clicks and conversions.

The platform uses advanced algorithms to analyze large data sets and identify language patterns that are most likely to generate engagement.

Based on this analysis, Phrasee automatically generates subject line variations, preview lines, and email body to help businesses find the most effective message.

In addition to automatic content generation, it also offers A/B testing capabilities so you can try different variations of emails and determine which generates the best results.

Regarding the cost:

• Not published. You need to get in touch to find out about the plans.

– 6 email marketing tips for small businesses

8. ChatGPT

We couldn’t finish our list without mentioning the first of all.

With an already widely known interface, using the ChatGPT to write emails is simple (as well as free), since the user has plenty of control over the prompts used to achieve the expected results.

At the same time, it is necessary to offer the right guidance, that is, to enter the appropriate commands to obtain high-quality content, something that not everyone knows how to do.

This makes the other tools on this list a little more friendly for those who want to write emails and don’t know where to start.

Another point to be considered is that because it is popular and free, ChatGPT frequently reaches server capacity, during which it is unavailable to users without paid plans.

Regarding the cost:

• Free (GPT 3.5 technology) at times when capacity is not full
• US$20 for the Plus plan (GPT 4 technology)

– How to use ChatGPT to create online courses

Write emails with great quality and sell more online courses

Far beyond writing emails, AI tools are of great help in creating and optimizing email marketing campaigns.

With powerful customer analytics, data tracking, and predictive analytics capabilities, it is possible to create more effective campaigns with higher conversion rates.

AI can quickly analyze consumer behaviors, identify new use cases and offer actionable insights for better strategy, making your message more persuasive and reaching the right audience.

For anyone who wants to sell online courses, email is one of the most recommended tools for relating to your audience and gaining loyal customers.

With the help of AI, it’s easier than ever to use this channel to promote and grow your business.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post 8 Great AI Tools to Write Emails Faster and Better appeared first on Blog Coursify.me.

See what you need to know to create messages with high conversion potential and to maintain your brand’s loyal customer.

Email Marketing Principles

Despite what many believe, e-mail remains a powerful tool for companies and professionals to communicate with their audience.

Research shows that 4.03 billion people around the world use email. Experts expect that number to increase to 4.48 billion in 2024.

One of the most important goals of email marketing campaigns is to maintain customer relationships, preventing the contact from going cold and ensuring that the recipient remains with your brand in mind.

On the other hand, filling the inbox of your leads or customers can be a shot in the foot, so communication must be planned to be assertive and relevant for the recipient.

The most important principles in any email marketing campaign are:

Email List 

To put an email marketing strategy into practice, you first need to have an email list.

There are a few ways to accomplish this, the most common being to offer something in exchange for the person’s email address.

For example, you can create an ebook, a video lesson, a discount coupon, among other materials that are of interest to your audience, which people would be willing to provide their email address to access.

So, little by little, you build a qualified contact list who have great potential to become customers.

– Best practices for building an email list

List Segmentation

The next step is to divide this contact list into groups with similar characteristics, such as interests, purchasing behavior or stage in the sales funnel.

This allows you to send messages that make sense to each group, increasing the chance of engagement and sales.

For example, you will not send an email offering a new module of your online course for those who have not yet enrolled in your course, in the same way that you will not send a discount coupon for new subscribers to those who are already your student. 

In practice, different types of audiences require different messages and strategies.

– Understand how the sales funnel works

Personalization

Another principle of email marketing, as well as an effective method to help write emails that sell, is to use the name of the recipient and other information that applies to he or she to give the impression that the content was written especially considering their wishes and needs.

To facilitate this mission, the vast majority of email marketing automation tools already have variable fields, in which you can write the body of the email and, when triggered, it arrives with the name of the recipient, without having to do it manually – which leads us to the next principle.

Automation

It is not viable or sustainable to maintain an email campaign without the use of an automation tool.

Use software like MailChimp, for example, to create an automated email sequence based on specific triggers such as opting-in to a list, filling out forms, customer birthday, shopping cart abandonment, and more.

This allows you to send messages at the right time, with assertive content and high conversion power.

Plan a sales strategy for each case, such as a discount coupon for birthdays, upselling in case of purchase confirmation email, reminders in case of cart abandonment and so on.

– How to create email campaigns with MailChimp

Drip Campaigns Or Nutrition Campaigns

Send a series of emails scheduled at specific intervals to nurture leads over time, educating them about your products/services is another important principle to keep your audience on their toes about your brand.

Do not forget that the main objective of email marketing is to maintain a relationship with the customer, so that he remembers you whenever he searches for the product or service you have to offer.

A/B Testing

This principle consists of performing A/B tests with different elements of emails, such as subject lines, CTAs (calls to action), images or layouts, to identify which version gets better performance and thus write emails that sell more and improve future campaigns.

Again, the main email marketing automation tools have this functionality and, after the campaign is closed, they make the data available so that you can measure the performance of messages sent.

– How to Create a Successful Email Marketing Campaign

Responsive Design

With so many different devices in use (computers, cell phones, tablets and even smart watches), it’s important to ensure that emails are optimized for different machines.

Consider that many people read emails on their cell phones these days and their attention span is dwindling.

If your contacts have the slightest difficulty reading your message, they will definitely send it straight to the trash and, if they do that too many times, you end up in the spam folder.

Clear And Attractive Call-to-Action (CTA)

Use persuasive CTAs to encourage recipients to take the desired action, like making a purchase, signing up for a webinar, or downloading an eBook.

An unquestionable point in all emails that sell is the presence of good copy combined with well-positioned and eye-catching CTAs.

Monitoring And Analysis

As important as creating email marketing strategies is tracking email marketing metrics, such as open rates, bounce rates, CTR, clicks and conversions.

From the simplest email to the most sophisticated campaign, only data monitoring allows you to identify what is working and what needs improvement, guaranteeing results for your efforts.

After all, how do you write emails that sell?

Now that you know the basics of email marketing, it’s time to get to know the copywriting best practices to create emails that generate conversions and sales.

It is worth remembering that, many times, the purpose of an email is not necessarily to generate a sale, but to move the customer through the sales funnel.

Copywriting techniques for email marketing that excel at improving conversion rates involve the ability to create persuasive messages that encourage recipients to take action.

– 3 Copywriting Tips to Sell More

Here’s how to write emails that sell:

1. Impactful subject line

The subject line is the first contact recipients have with the email. It must be short, relevant and pique interest or curiosity to increase the chances of opening.

If the subject is not interesting, a super message in the body of the email is useless, as it will not even be opened.

When the email has a low open rate, the problem is probably in this section. Be sure to entice your reader to open it, but without overly teasing and burning your brand image.

– 9 tips for creating compelling email subject lines

2. Clear and concise message

Convey the main message right at the beginning of the email in a clear and direct way, avoiding excess text. Focus on making reading easy and enjoyable.

Emails need to be objective. People have busy routines and little patience for long readings, even more so when the message comes from a company.

Be sure to get straight to the point without giving your reader the feeling of wasting their time on irrelevant information.

3. Focus on benefits

Highlighting the benefits your product or service offers, showing how it can solve problems or satisfy specific needs is one way to write emails that sell.

This can serve both for conversion and for nurturing your lead base. But in addition to the benefits, you can also relate your product/service to cases and how your company impacts people’s lives.

Don’t forget: readers don’t want to open emails to find out about your company. They want to open emails to find out how your business can make their lives easier!

4. Sense of urgency

If your goal is to make sales or some other type of conversion, don’t forget to use mental persuasion triggers.

One of the triggers that make users act almost instinctively is the urgency trigger.

That is, be sure to include elements that encourage immediate action, such as limited time offers or reduced stock to increase the recipients’ motivation to make the purchase.

5. Strong call-to-action (CTA)

Call-to-Action is literally called to action. This is the action you want the reader to take.

Don’t let the message be implied, your reader needs to know exactly what they should do to advance in the purchase journey.

Use clear, compelling, and specific CTAs that indicate the action the recipient is expected to take, such as “Buy now”, “Sign up now” or “Download the ebook for free”.

6. Use testimonials and reviews when possible

Using testimonials from satisfied customers or positive product/service reviews to increase recipients’ trust on the brand is a way to increase its credibility and make the benefit of your product more tangible.

In this way, the reader can observe, in practice, how it can also be shocked when choosing your company or product.

– How to get more Reviews for your business

7. Persuasive ending

At the end of the email, reinforce the offer and CTA by summarizing the key benefits and stressing the importance of the action.

Don’t get attached to filling your email with visual elements, simple bold words and some emojis are enough to draw attention to important points.

Focus on creating a connection with the reader and convince him how unmissable your offer is.

Write great emails and sell more online courses

After applying all these tips, it is essential to track performance metrics of email marketing campaigns, such as open rates, clicks and conversions.

Analyzing this data allows you to assess the effectiveness of the copywriting techniques applied and make adjustments to continually improve results.

With the practice and improvement of these techniques, it is possible to create emails that sell more and generate greater engagement, boosting the success of your business.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System (LMS)

To know more, visit our site, test the platform and understand why we are the best option for your online course. 

The post 7 Tips for Writing Emails That Sell More appeared first on Blog Coursify.me.

The best email marketing campaign can yield little results if you fail to create compelling subject lines, and this post is all about how to do that.

What is email subject?

The subject line of an email is the text that people see before opening the message.

Basically, in your inbox appears the name of the person who sent the email and its subject. Whether you open that message or not, among so many others, depends on whether the subject caught your attention.

Because of the impact it has on open rates, writing catchy headlines is an important part of crafting email marketing.

So how do you come up with a compelling email subject line? It may seem simple, but the truth is that there are several factors and strategies to consider.

You should also clearly know what your campaign’s goal is and what kind of audience you’re writing for.

–  6 email marketing tips for small businesses

9 tips for creating compelling email subject lines

This is the moment when every word counts, and knowing which ones to use is what separates your campaign from having good results or not.

Check out these 9 tips for creating email subject lines that will positively impact open rates.

1. Get personal

When you read articles and watch videos of marketing gurus saying that using the recipient’s name in the subject lines it’s important, believe them.

The impact this has on open rates has been debated before, and the consensus is that it’s positive.

One analysis conducted by MailChimp found that personalized subject lines, that is, that contain the person’s first and last name, actually increase open rates.

Maybe the person is scared, maybe impressed, but the truth is that it brings results.

– How to create email campaigns with MailChimp

2. “Free” is not for everyone

Contrary to what many think (and practice), including the word “free” in the email subject to attract readers does not always give the expected result.

The graph below shows that while the impact of using “free” on a subject has been positive and statistically significant for certain segments, for others the opposite happened.

People in the medical, retail, and travel industries should avoid using the word “free,” but the dining and entertainment industries can certainly benefit from it.

The tip is to use the word “freebie”, which showed good results for all.

3. Sense of urgency 

The famous “FOMO”, Fear Of Missing Out, continues to work its magic.

Words that awaken a sense of urgency in the reader work as a mental trigger and they do lead to higher open rates.

Therefore, terms like “urgent”, “last chance”, “today only”, are useful to create powerful email subjects.

However, remember that with great power comes great responsibility, so use these headlines wisely so you don’t end up irritating the reader, losing credibility and ending up in the spam folder.

Only appeal to a sense of urgency when you really have one limited time opportunity, do not advertise falsely.

4. Announcements and invitations

Everyone likes to be invited to something, even if they have no intention of attending, so since your goal is to get your message read, don’t think twice about using this strategy.

Announcement of a release, for example, might come with an invitation for the reader to visit your website to learn more about the new product.

You can write in the email subject “Special invitation for (name of person)”, to draw attention to a new course you are launching, making those who received it feel curious and special for having been remembered first.

– 5 Steps to pre-launch online courses

5. Words that work well (or not) together

Sometimes two words can provide context that a single word cannot convey, and they end up having more impact together.

Research conducted by MailChimp found that, first and foremost, people love to be thanked. Then, starting an email subject with a “thank you” has a good chance of attracting attention.

It has also become evident that titles that mention current events, such as natural disasters and political issues, have higher open rates than usual. A good tip for creating informative content used in newsletters, for example.

And finally, a rather obvious finding: people don’t like to be asked to sign up for anything – and they really don’t like being told they’re missing out on their last chance to get something they already got an email about. So, avoid sentences like “last call”, “apply now” and things like that.

When coming up with your email subject, don’t test your audience’s patience. Focus on offering something, do not ask.

6. All CAPS, to be or not to be

A common doubt when preparing the email subject is whether we should give in to the impulse to write the message in all caps, in the hope that it will attract more attention from the reader and convince him to open it.

The answer is no. In addition to irritating the recipient, this damages the credibility of your business and you could end up being punished by spam filters.

If you only want to capitalize one word, that’s another story. Used sparingly and tastefully, this strategy can work.

7. Numbers for good

Numerical data and percentages have a special power over people, as they offer accurate information on a particular subject.

If your target audience is made up of more pragmatic and analytical people, avoid an email title with vague content and use clear and direct information.

You can use numbers to address some topic of interest to your audience, like a piece of data that came up in a new survey, a specific discount for a product, or pointing out the numerical benefit of a specific feature you’re providing — like “Recommended by 500+ people on Google reviews!”.

8. Curiosity is the key

We’ve come this far without mentioning the word Copywriting, but know that it is omnipresent when it comes to writing something with a focus on attracting and convincing people.

Combining creativity and a good notion of copy, it is possible to create email subject lines that simply make the recipient curious, making it almost impossible for him not to open the message to find out what it is about.

Writing something provoking, as a question, can yes result in higher open rates.

If you are selling an online astrology course, for example, you can put something like this in the subject of the email: “Do you know how the position of the stars influences your mood?”.

But make sure the subject line, while cryptic, is still aligned with your brand. Something too obscure could end up being seen as spam.

– 3 Copywriting Tips to Sell More

9. On time

Sending an email at the right time with the right subject line makes a big difference in open and click rate. 

A prime example? When it’s getting close to the end of the day on Friday and you send an email saying “best drinks to make at home”.

For those who work with the sale of subscription plans, sending an “Oh no, your subscription is ending” two weeks before the recipient needs to renew is also a wise decision.

It’s all about timing and strategy. Is there a commemorative date related to your business coming up? Don’t miss the chance to create an email and focus on the subject to boost engagement.

Hit the email subject line and get more clicks

Lots of these tips can be applied to email marketing campaigns directly, like:

• Use names to personalize the message
• Create sense of urgency
• Ask questions
• Thank your recipients

The content of your message it’s really what determines what words you use, but with so few words in an email subject line, each one matters a lot.

– Advantages of Content Marketing for your business

Be sure to test and make the necessary adjustments to achieve the best results.

Test not just email subject lines, but your content, CTAs, and even custom metrics that reflect the purpose of your email, such as page views and enrollment in your course.

Also be sure to provide easy unsubscribe options and manage email preferences. This will allow you to focus your efforts on truly engaged users.

Complete hosting platform for online courses, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

To learn more, visit our site, test the platform and understand why we are the best option for your online course.

The post Email subject: 9 tips to create catchy lines and increase the open rate appeared first on Blog Coursify.me.

With this feature, you can configure emails to be automatically sent to your subscribers when they sign up for your list or when they take a specific action.

Valuable tool for capturing and retaining customers, in this post we are going to talk about how email automation works and the best ways to use it.

What is email automation?

Automated email is any message sent automatically from your email service provider in direct response to specific actions by a user.

A simple example of this is when you enroll in an online course and receive an enrollment confirmation email. Or when you leave an item in your shopping cart and receive an email from the store reminding you to complete your order.

Among the main benefits that sending these individual messages in real time brings to your business, the following stand out:

• Loyalty: E-mail is a powerful tool to communicate with the customer, which favors the creation of a relationship. By submitting relevant content that helps and informs the reader in some way, they are more likely to be satisfied, buy from you and recommend your brand to others.

• Retention: Everyone likes to feel seen and valued, which is why brands that offer personalized communication and assistance have a higher rate of customer retention. 

• Action: One of the reasons automated email is so powerful is that it targets people who have already engaged with your website or app. This means they are further down the sales funnel and more likely to take action.

Even though it is a valuable strategy, many companies still seem to have doubts about its implementation.

However, starting a automated email marketing campaign is simpler than you might think.

–  6 Email Marketing Tips for Small Businesses

Email Automation Overview

Here’s an overview of how email automation works:

• A user fills in the signup form on your website, providing his email address;
• An email is automatically sent to the user to confirm the entered address;
• Once the email is confirmed, the user’s details are added to a predefined list along with other data such as the subscription source, the reason the user subscribed, etc;
• A ‘Welcome Email’ is automatically sent to the subscriber, along with what was requested in exchange for signing up (if any), such as a free download, discount coupon, etc.

This entire process is performed automatically and in a few minutes. From that point, the user becomes part of your email list.

– How to build an email list for your business

You can then choose to enroll them in one or more email automation tasks (events) based on various parameters such as:

• The date they subscribed to your list
• Whether they opened a specific email campaign or not
• A product they purchased from your store
• Specific pages they visited on your website
• Specific actions they took on your website like adding a product to their cart, clicking on a button, etc
• Personal and Demographic Data

Email Automation Events

The next step is to create messages for each of the listed parameters. 

Each message type corresponds to an email automation event, the most common and effective are:

• Double Opt-in: Email verification message sent to a user when they subscribe to your list. 

• Welcome email: Sending a welcome email to the registered user after double opt-in.

• Cart abandonment email: A very effective sales strategy, it refers to sending an email reminding the user to complete an order that they left open on the website. 

• Feedback/Comments: Excellent for improving your operation and generating social proof for your business. You can schedule an email to be sent X days after the user completes a purchase and remind them to add a comment or provide feedback.

• Cross-Sell and Up-Sell: Two classic email types to increase sales, they are planned based on the customer’s purchase history. Its content focuses on the indication of a product that is a new version or upgrade of the one that he has already acquired, or complementary items to the one acquired.

• Subscription renewal reminders: Very useful for those who sell online courses on a monthly basis or run a SaaS business, this email is automatically sent to remind users to renew their subscription when it is close to expiry.

• Win customers back: If a customer doesn’t renew their subscription, you can automate emails with discounts and new offers to win them back.

It’s a lot, but it’s still little compared to the huge list of opportunities that email automation offers. Let’s continue to take a look at what else it can do for your company.

Email Sales Funnels 

In addition to the automation tasks mentioned above, which are easy to implement with the help of an email server, you can also implement email sales funnels.

– Understand How the Sales Funnel Works

These funnels are known as autoresponders and are very effective in scaling sales.

Here’s an overview of how a funnel works:

• A visitor signs up to your list, confirms their email and receives the welcome email;
• Two days after subscribing, you send an email with your best content;
• You wait a day and send more personalized content to those who opened your previous email.

Based on this strategy, you can create even more complete funnels. Suppose, for example, that someone subscribed to your list in exchange for downloading an ebook:

• Thevisitor confirms his e-mail address;
• You send the welcome email with the free download link;
• Two days later, you submit more valuable content, related to the ebook;
• Three days later, you send the person who opened your previous email a personal email with more information about your company and products;
• Two days later, you send the person who opened your previous email a sales email with a CTA (call to action).

The opportunities are endless. You can use the user data you have at your disposal (personal, demographic, purchase history, email open history, etc) to create an email sales funnel that works best for you.

The best way to start is by segmenting your list. Divide your subscribers into different groups, mainly taking into account their interests to ensure you send content that really appeals to them. 

Keep in mind that not everyone subscribed to your list for the same reason.

This segmentation is very important not only to design a more effective email automation strategy, but also because it shows respect for the customer.

Nobody likes getting tons of promotional emails, especially when they have nothing to do with what they’re looking for.

The first step is always to try to capture their interest with valuable content, and only then present your products or services.

Another good idea is following DMARC reports to ensure that email deliverability is high and your messages will reach email recipients’ inboxes.

– Benefits of Content Marketing

Email List Segmentation

If you still have questions about how to segment your email list, ask your audience.

For example, if you have an online crochet course, you can send an email to your list asking a question and offering options:

What kind of messages do you want to receive from us:

• Launching new course modules

• Tips for beginners

• How to Make Bags 

• How to Make Apparel Items

• Everything

Anyone who clicks on Everything will get all your emails, but those who click on How to Make Bags, probably don’t care about Tips for Beginners, because they are already at a level more advanced.

A second type of segmentation indicated is focusing on the group of people who did not open your first email.

You can segment this group and create the “Resend to those who didn’t open” email automation task. 

It’s normal for not all people to open your emails, don’t worry. Often just changing the title is enough to convince them. Make tests!

How does automated email sending work?

Doing email automation is a lot easier than it sounds, thanks to email marketing apps like MailChimp and so many others on the market today.

The process is simple: create a campaign and set up a trigger (a predefined event) that will activate automatic sending when the event happens.

To illustrate better, let’s consider a welcome email automation. Its configuration must be done according to the following steps:

1. Install an email marketing tool: MailChimp, Hubspot Email Marketing, LeadLovers, ConvertKit, etc.
2. Create and segment your email list. 
3. Configure an automation trigger. A trigger is an event or condition that will trigger the automated campaign (course enrollment, newsletter signup, abandoned cart, among others).
4. Create email campaigns: craft email content using text, images, CTAs, your logo, contact details, etc.
5. Activate automation: choose the time to send the campaign and activate it. Monitor performance to find opportunities for improvement.

With the right tool, setting up email automation is simple even for beginners. Do a search on the internet and see which ones are most recommended for your type of business.

For those who produce online courses and create content, for example, ConvertKit is a good option (although it pays). It even has courses to teach you how to use all the resources it offers. 

The most time-consuming task is creating the content of the emails. Remember to do your copywriting right. 

– How to create email campaigns with MailChimp

Use Email Automation to Sell More Online Courses

If you want to enjoy all the benefits that email marketing offers, you will need to use email automation.

Most email marketing platforms have box workflows that you can start using right away.

Automated messages like cart abandonment, follow-ups, upselling and cross-selling emails are easy to set up and don’t take a lot of time.

What takes the most time and effort is crafting the right messages to address your audience. 

– 3 Copywriting Tips to Sell More

Make sure you test (and then test again) for the best results.

Test subject lines, content, CTAs, timing, and even custom metrics that reflect the purpose of your email, like page views and enrollments in your course.

Also be sure to provide easy unsubscribe options and email preference management. This will allow you to focus your efforts on truly engaged users.

The good news is that once you figure out the best workflows to use, you can leave your campaigns running automatically and focus on other tasks to grow your business. That’s the beauty of email automation.

Complete eLearning platform optimized for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

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