See what you need to know to create messages with high conversion potential and to maintain your brand’s loyal customer.

Email Marketing Principles

Despite what many believe, e-mail remains a powerful tool for companies and professionals to communicate with their audience.

Research shows that 4.03 billion people around the world use email. Experts expect that number to increase to 4.48 billion in 2024.

One of the most important goals of email marketing campaigns is to maintain customer relationships, preventing the contact from going cold and ensuring that the recipient remains with your brand in mind.

On the other hand, filling the inbox of your leads or customers can be a shot in the foot, so communication must be planned to be assertive and relevant for the recipient.

The most important principles in any email marketing campaign are:

Email List 

To put an email marketing strategy into practice, you first need to have an email list.

There are a few ways to accomplish this, the most common being to offer something in exchange for the person’s email address.

For example, you can create an ebook, a video lesson, a discount coupon, among other materials that are of interest to your audience, which people would be willing to provide their email address to access.

So, little by little, you build a qualified contact list who have great potential to become customers.

– Best practices for building an email list

List Segmentation

The next step is to divide this contact list into groups with similar characteristics, such as interests, purchasing behavior or stage in the sales funnel.

This allows you to send messages that make sense to each group, increasing the chance of engagement and sales.

For example, you will not send an email offering a new module of your online course for those who have not yet enrolled in your course, in the same way that you will not send a discount coupon for new subscribers to those who are already your student. 

In practice, different types of audiences require different messages and strategies.

– Understand how the sales funnel works

Personalization

Another principle of email marketing, as well as an effective method to help write emails that sell, is to use the name of the recipient and other information that applies to he or she to give the impression that the content was written especially considering their wishes and needs.

To facilitate this mission, the vast majority of email marketing automation tools already have variable fields, in which you can write the body of the email and, when triggered, it arrives with the name of the recipient, without having to do it manually – which leads us to the next principle.

Automation

It is not viable or sustainable to maintain an email campaign without the use of an automation tool.

Use software like MailChimp, for example, to create an automated email sequence based on specific triggers such as opting-in to a list, filling out forms, customer birthday, shopping cart abandonment, and more.

This allows you to send messages at the right time, with assertive content and high conversion power.

Plan a sales strategy for each case, such as a discount coupon for birthdays, upselling in case of purchase confirmation email, reminders in case of cart abandonment and so on.

– How to create email campaigns with MailChimp

Drip Campaigns Or Nutrition Campaigns

Send a series of emails scheduled at specific intervals to nurture leads over time, educating them about your products/services is another important principle to keep your audience on their toes about your brand.

Do not forget that the main objective of email marketing is to maintain a relationship with the customer, so that he remembers you whenever he searches for the product or service you have to offer.

A/B Testing

This principle consists of performing A/B tests with different elements of emails, such as subject lines, CTAs (calls to action), images or layouts, to identify which version gets better performance and thus write emails that sell more and improve future campaigns.

Again, the main email marketing automation tools have this functionality and, after the campaign is closed, they make the data available so that you can measure the performance of messages sent.

– How to Create a Successful Email Marketing Campaign

Responsive Design

With so many different devices in use (computers, cell phones, tablets and even smart watches), it’s important to ensure that emails are optimized for different machines.

Consider that many people read emails on their cell phones these days and their attention span is dwindling.

If your contacts have the slightest difficulty reading your message, they will definitely send it straight to the trash and, if they do that too many times, you end up in the spam folder.

Clear And Attractive Call-to-Action (CTA)

Use persuasive CTAs to encourage recipients to take the desired action, like making a purchase, signing up for a webinar, or downloading an eBook.

An unquestionable point in all emails that sell is the presence of good copy combined with well-positioned and eye-catching CTAs.

Monitoring And Analysis

As important as creating email marketing strategies is tracking email marketing metrics, such as open rates, bounce rates, CTR, clicks and conversions.

From the simplest email to the most sophisticated campaign, only data monitoring allows you to identify what is working and what needs improvement, guaranteeing results for your efforts.

After all, how do you write emails that sell?

Now that you know the basics of email marketing, it’s time to get to know the copywriting best practices to create emails that generate conversions and sales.

It is worth remembering that, many times, the purpose of an email is not necessarily to generate a sale, but to move the customer through the sales funnel.

Copywriting techniques for email marketing that excel at improving conversion rates involve the ability to create persuasive messages that encourage recipients to take action.

– 3 Copywriting Tips to Sell More

Here’s how to write emails that sell:

1. Impactful subject line

The subject line is the first contact recipients have with the email. It must be short, relevant and pique interest or curiosity to increase the chances of opening.

If the subject is not interesting, a super message in the body of the email is useless, as it will not even be opened.

When the email has a low open rate, the problem is probably in this section. Be sure to entice your reader to open it, but without overly teasing and burning your brand image.

– 9 tips for creating compelling email subject lines

2. Clear and concise message

Convey the main message right at the beginning of the email in a clear and direct way, avoiding excess text. Focus on making reading easy and enjoyable.

Emails need to be objective. People have busy routines and little patience for long readings, even more so when the message comes from a company.

Be sure to get straight to the point without giving your reader the feeling of wasting their time on irrelevant information.

3. Focus on benefits

Highlighting the benefits your product or service offers, showing how it can solve problems or satisfy specific needs is one way to write emails that sell.

This can serve both for conversion and for nurturing your lead base. But in addition to the benefits, you can also relate your product/service to cases and how your company impacts people’s lives.

Don’t forget: readers don’t want to open emails to find out about your company. They want to open emails to find out how your business can make their lives easier!

4. Sense of urgency

If your goal is to make sales or some other type of conversion, don’t forget to use mental persuasion triggers.

One of the triggers that make users act almost instinctively is the urgency trigger.

That is, be sure to include elements that encourage immediate action, such as limited time offers or reduced stock to increase the recipients’ motivation to make the purchase.

5. Strong call-to-action (CTA)

Call-to-Action is literally called to action. This is the action you want the reader to take.

Don’t let the message be implied, your reader needs to know exactly what they should do to advance in the purchase journey.

Use clear, compelling, and specific CTAs that indicate the action the recipient is expected to take, such as “Buy now”, “Sign up now” or “Download the ebook for free”.

6. Use testimonials and reviews when possible

Using testimonials from satisfied customers or positive product/service reviews to increase recipients’ trust on the brand is a way to increase its credibility and make the benefit of your product more tangible.

In this way, the reader can observe, in practice, how it can also be shocked when choosing your company or product.

– How to get more Reviews for your business

7. Persuasive ending

At the end of the email, reinforce the offer and CTA by summarizing the key benefits and stressing the importance of the action.

Don’t get attached to filling your email with visual elements, simple bold words and some emojis are enough to draw attention to important points.

Focus on creating a connection with the reader and convince him how unmissable your offer is.

Write great emails and sell more online courses

After applying all these tips, it is essential to track performance metrics of email marketing campaigns, such as open rates, clicks and conversions.

Analyzing this data allows you to assess the effectiveness of the copywriting techniques applied and make adjustments to continually improve results.

With the practice and improvement of these techniques, it is possible to create emails that sell more and generate greater engagement, boosting the success of your business.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System (LMS)

To know more, visit our site, test the platform and understand why we are the best option for your online course. 

The post 7 Tips for Writing Emails That Sell More appeared first on Blog Coursify.me.

Importance of having a qualified email list

Those who want to sell online know that they need to gain an audience. After all, the best product in the world will not be sold if no one knows it exists.

Among the various strategies known to reach an audience, having a sales page (landing page) and producing content are among the most acclaimed. But the truth is that a landing page alone will achieve a conversion of around 5%, which means that you lose 95% of potential sales. 

– How to create a sales page

And what about those people who are considering buying your product, but have not yet made a decision?

Instead of simply directing an interested customer to a sales page and risking losing their attention, you can add them to your mailing list and continue the conversation, sending relevant content about your product, engaging him and, finally, convincing him to buy.

The key to sales success is building an email list made up of potential customers (leads).

– How to generate leads

But what is an email list anyway?

An email list is the set of e-mail addresses you get when someone signs up for your newsletter, blog or webpage.

However, when it comes to sales, it is much more than that. A popular marketing saying says “The money is in the list”.

Engaged customers can generate a lot of money for your business. At the same time, if the contacts you have are not relevant, your sales may stagnate.

The main purpose of growing your email list is to increase the number of potential leads. 

The two main conditions for building a successful list are as follows:

1. Having traffic on your website
2. Providing attractive registration forms

There are some methods easy to implement to achieve results that can be seen in a short time, but first, let’s cover some basic principles.

Best practices for creating an email list

We have separated three tips that you should keep in mind when creating your email list:

1. Get an email service provider

Before you begin, it is important that you get one email marketing provider that works well with your business model, like Mailchimp.

– How to create email campaigns with MailChimp

We recommend that you check that the chosen provider offers the following features:

• ability to send subscriptions to different lists
• ability to segment your subscribers based on various behaviors
• ability to send automated messages based on these lists and segments

With this, you will have everything you need to start building an effective list.

2. Keep your list healthy

A healthy email list means that you approach people who know you, are interested in your brand and have signed up in some way on your website. Only this type of contact results in high conversion and generates results. 

In addition, many people change their email address, so you should delete inactive addresses regularly. At least once a year. Focus on quality, not quantity.

3. NEVER buy an email list

There are many people who sell email lists with thousands of “quality” contacts.

The truth is, most likely, this list is a big spam trap that will ruin your sender’s reputation.  With enough spam complaints, your service provider will close your account.

If you want to end your email marketing career before you even start, go ahead and buy a list.

However, if you prefer to adopt a smart strategy, see our tips below. 

5 Email List Building Tactics

We’ve listed five proven tactics on how to build a clean email list from scratch.

1. Develop qualified content

The first thing you must create is content that interests your audience and convince them to subscribe to your list to receive more.

– Advantages of Content Marketing for your business

Do not panic if dozens of people do not sign up, the more targeted your content, the more restricted the number of interested parties, however, all registered addresses will be of potential customers.

Include with the content a button to receive new updates via email and a button to share. 

Well-crafted materials engage readers who have the potential to share them with others, increasing their reach. 

2. Host your content on conversion pages

When your visitor reads your content, you don’t want them to leave without subscribing to your list.

The best way to fully get your attention is to host your content on an attractive conversion page, a landing page.

These pages usually come in two forms:

• Squeeze Page – the idea of ​​this type of page is to exchange email addresses for content.
• Tell Me More Page – the page delivers content and asks for the user’s email in exchange for more free content.

A Squeeze Page is famous for achieving a high conversion rate and, Tell Me More Page, for gaining a continuous flow of subscribers to your email list.

Remember that your landing page must communicate very clearly to who the product is, what the user is going to win and the action button for email registration.

It is important to note that sales pages serve exactly this purpose, taking the customer to action. However, you will still need to host your product on a website or platform to make it available to the public.

– Copywriting Tips

3. Don’t underestimate a surprise pop up

Although the registration form is important, it is still quite passive. You expect your visitors to subscribe to your email list willingly.

Pop-up forms are dynamic in nature. You can configure them to appear at certain times or at certain events.

This feature is a great lead generation magnet and there are several ways to use it. For example, you can show the pop-up after a certain number of seconds, after the user visits a certain number of pages, or when they are about to leave your page (exit pop-up).

Our advice is that you test some of these options and see which one works best for your business. 

4. Offer an incentive

If you want visitors to provide their email addresses, you need to give something in return. Something they consider relevant.

The most common incentive is to offer a discount, sale or free shipping for a limited time. In the case of online courses, you can offer a free mini-course or a discounted package.

– Step by step to create an online mini course

You can also simply offer visitors access to your newsletter, through which they will receive relevant information periodically.

The incentive options are numerous and, if you know your target audience well (as you should), it will not be difficult to have good ideas.

5. Bet on a referral program

Similar to using incentives to grow your email list, with a referral program you use your current subscribers to get new ones. 

This is a tactic that has helped giants like Uber, PayPal, Dropbox and Hotmail to become leaders in their segments.

With referral programs, you convince your subscribers to share your offers with friends, family and colleagues.

There are free ways to get referrals, like adding a button to share your newsletters and other content with others.

– How to create a Newsletter that converts

This feature works, but it may not be attractive enough. Instead, try to give something valuable in exchange for a referral.

This can be free shipping, a discount coupon, or even a free module or your course.

At the end of the day, the important thing is to have a specific strategy and be consistent in your communications for acquiring and retaining customers.

A long, good quality email list will allow you to move your leads further down the sales funnel and convert them from new subscribers to loyal customers. And that is the main objective of the entire list building process.

Remember, “the money is in the list”.

Engage your audience and sell more online courses 

Forming an email list may seem like just the beginning, but if worked well, it is the key to success to grow your business. 

With a list of potential customers in hand, focus on producing qualified content to keep the conversation going with your audience, offering material of interest until sales occurs.

Excellent resource to advertise business online, MailChimp is an extremely attractive option for those who are starting their email marketing strategy.  

– How to create a successful email marketing campaign

Besides being very accessible and simple to use, the tool also makes it very easy to start building an email list and running marketing campaigns without prior knowledge.

The entire user interface is intuitive and well documented, designed so that anyone can send professional looking emails.

Complete eLearning platform optimized for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post How to build an email list for your business appeared first on Blog Coursify.me.