Fortunately, for those who have difficulty producing content, it is now possible to rely on good artificial intelligence software to create messages with quality and speed.

In this post, we’ve gathered eight great AI options for writing emails in less time and with more conversion potential.

8 Best AI Tools to Write Emails

An AI email writer is any tool that allows generating email content using artificial intelligence.

These tools help entrepreneurs and marketing professionals to write engaging emails with greater agility, being of great help especially for those who do not have great skills of writing and copywriting. 

The AI ​​tools that are available today use Open AI’s GPT language model to power writing, so the results you can generate are relatively similar.

However, there are large differences in user interface, in the features and prices that may make a specific tool more or less suited to your needs.

See some of the best options on the market and choose yours!

– 3 Copywriting tips to sell more

1. Copy.ai

Copy.ai is an email writer built around a chatbot. 

It uses natural language processing (NLP) algorithms to generate text for a variety of purposes, such as writing emails, articles, product descriptions, ads, social media posts, and more.

A big advantage of Copy.ai is being able to search the web to use updated information, something that ChatGPT does not yet do.

Another difference is that it has several models of specific prompts for email marketing that you can adapt to your needs.

The tool also allows you to adjust the style, tone and length of the text, as well as having the option to review and edit the suggestions generated.

It is also capable of analyzing your existing content and creating new content with this style, further streamlining your email production.

Regarding the cost:

• Free to generate up to 2,000 words
• Paid plans start at $49

2. Flowrite

Inbox always full? Count with Flowrite to help you write emails quickly.

After installing the plugin, the tool is able to read your emails and generate multiple responses which you can paste and send or edit.

Of course, if you are going to use it to respond to customers, you need to avoid generic responses, which is why it is recommended to provide information to the AI to write more personalized emails.

You can also create templates to respond to specific types of emails you receive most frequently. For example, if you launched a course and are receiving a lot of messages asking about prices or what the classes will be like, create a response template and use it to respond to all these emails with just one click.

Regarding the cost:

• Free trial for 14 days
• Paid plans start at €5

3. Lavender

Lavender is a tool designed to write emails with sales purposes.

Its big difference is that its focus is on analyzing your existing emails and providing suggestions to improve them.

So, if your problem isn’t necessarily writing emails, but writing great emails, this is the perfect solution for you.

The software analyzes your messages and highlights issues such as generic and repeated terms, words and phrases that can trigger spam filters, and grammar or tone issues.

It searches the web for information about the recipient and his/her company, so you can personalize your emails quickly, which definitely saves you a lot of work time.

Note, however, that Lavender’s focus is on sales emails, and not messages more focused on informative content and customer relationships, such as those used in newsletters.

Regarding the cost:

• Free trial for 7 days
• Free plan to analyze 5 emails per month
• Paid plans start at $29

– 7 tips for writing emails that sell

4. Jasper

Formerly known as Conversion, Jasper.ai is a full writing assistant which can help you with email marketing campaigns and much more.

It offers features such as automatic creation of headlines, paragraphs, product descriptions, video scripts, among others.

The software also includes SEO tools to optimize content for search engines.

To write emails, it has a pre-built subject line generator and you can use your own prompts to create message content.

Simply provide data such as your company name, what your product does and the context to be included in the email, and the software will generate an entire email using this information.

One of the best in the industry, the tool also has a Chrome plugin so you can use it on any website.

This means you can generate content with AI while writing your email in Google Docs, Gmail or even in the editor of your email marketing tool.

Intuitive and easy to navigate, Jasper is one of the most feature-rich AI tools available, but it is also one of the most expensive. 

Regarding the cost:

• Free trial for 7 days
• No free plan
• Paid plans start at $39

5. Lyne

With focus in generating highly personalized subject lines for email campaigns, Lyne is capable of creating hundreds of opening lines at once using your prospects’ LinkedIn profile or email address.

Simply upload a list of contacts and the tool uses content from the internet, such as social media profiles, podcast appearances, blogs, case studies or company websites, to meet leads and write content based on that information.

For example, it will analyze the lead’s LinkedIn profile and create intros and messages based on the school the person attended, their location, or awards they’ve won.

Once the tool creates this custom content, you can download it as a CSV file or send it to your email tool with one of the pre-built integrations.

AI created to help companies, it focuses on sales and is capable of sending personalized emails at scale. 

Regarding the cost:

• Prepaid plan starts at $6
• Custom plans starting at $120

6. SmartWriter.ai

SmartWriter is a tool for content automation.

With a similar objective to Lyne, it creates personalized, high-quality content at scale.

The software is capable of searching the web and using publicly available prospect data from news stories, LinkedIn profiles, case studies, and more to write emails with sales purpose.

Their templates include subject lines, cold emails, LinkedIn outreach messages, and backlink request emails.

It can also be used to produce blog posts, social media posts, advertisements, etc.

Regarding the cost:

• Paid plans start at $49

– How to write SEO-optimized blog posts

7. Phrasee

Phrasee is an artificial intelligence platform focused on creation and optimization of emails.

Its main function is to help companies improve their email marketing campaigns, increasing opening rates, clicks and conversions.

The platform uses advanced algorithms to analyze large data sets and identify language patterns that are most likely to generate engagement.

Based on this analysis, Phrasee automatically generates subject line variations, preview lines, and email body to help businesses find the most effective message.

In addition to automatic content generation, it also offers A/B testing capabilities so you can try different variations of emails and determine which generates the best results.

Regarding the cost:

• Not published. You need to get in touch to find out about the plans.

– 6 email marketing tips for small businesses

8. ChatGPT

We couldn’t finish our list without mentioning the first of all.

With an already widely known interface, using the ChatGPT to write emails is simple (as well as free), since the user has plenty of control over the prompts used to achieve the expected results.

At the same time, it is necessary to offer the right guidance, that is, to enter the appropriate commands to obtain high-quality content, something that not everyone knows how to do.

This makes the other tools on this list a little more friendly for those who want to write emails and don’t know where to start.

Another point to be considered is that because it is popular and free, ChatGPT frequently reaches server capacity, during which it is unavailable to users without paid plans.

Regarding the cost:

• Free (GPT 3.5 technology) at times when capacity is not full
• US$20 for the Plus plan (GPT 4 technology)

– How to use ChatGPT to create online courses

Write emails with great quality and sell more online courses

Far beyond writing emails, AI tools are of great help in creating and optimizing email marketing campaigns.

With powerful customer analytics, data tracking, and predictive analytics capabilities, it is possible to create more effective campaigns with higher conversion rates.

AI can quickly analyze consumer behaviors, identify new use cases and offer actionable insights for better strategy, making your message more persuasive and reaching the right audience.

For anyone who wants to sell online courses, email is one of the most recommended tools for relating to your audience and gaining loyal customers.

With the help of AI, it’s easier than ever to use this channel to promote and grow your business.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post 8 Great AI Tools to Write Emails Faster and Better appeared first on Blog Coursify.me.

See what you need to know to create messages with high conversion potential and to maintain your brand’s loyal customer.

Email Marketing Principles

Despite what many believe, e-mail remains a powerful tool for companies and professionals to communicate with their audience.

Research shows that 4.03 billion people around the world use email. Experts expect that number to increase to 4.48 billion in 2024.

One of the most important goals of email marketing campaigns is to maintain customer relationships, preventing the contact from going cold and ensuring that the recipient remains with your brand in mind.

On the other hand, filling the inbox of your leads or customers can be a shot in the foot, so communication must be planned to be assertive and relevant for the recipient.

The most important principles in any email marketing campaign are:

Email List 

To put an email marketing strategy into practice, you first need to have an email list.

There are a few ways to accomplish this, the most common being to offer something in exchange for the person’s email address.

For example, you can create an ebook, a video lesson, a discount coupon, among other materials that are of interest to your audience, which people would be willing to provide their email address to access.

So, little by little, you build a qualified contact list who have great potential to become customers.

– Best practices for building an email list

List Segmentation

The next step is to divide this contact list into groups with similar characteristics, such as interests, purchasing behavior or stage in the sales funnel.

This allows you to send messages that make sense to each group, increasing the chance of engagement and sales.

For example, you will not send an email offering a new module of your online course for those who have not yet enrolled in your course, in the same way that you will not send a discount coupon for new subscribers to those who are already your student. 

In practice, different types of audiences require different messages and strategies.

– Understand how the sales funnel works

Personalization

Another principle of email marketing, as well as an effective method to help write emails that sell, is to use the name of the recipient and other information that applies to he or she to give the impression that the content was written especially considering their wishes and needs.

To facilitate this mission, the vast majority of email marketing automation tools already have variable fields, in which you can write the body of the email and, when triggered, it arrives with the name of the recipient, without having to do it manually – which leads us to the next principle.

Automation

It is not viable or sustainable to maintain an email campaign without the use of an automation tool.

Use software like MailChimp, for example, to create an automated email sequence based on specific triggers such as opting-in to a list, filling out forms, customer birthday, shopping cart abandonment, and more.

This allows you to send messages at the right time, with assertive content and high conversion power.

Plan a sales strategy for each case, such as a discount coupon for birthdays, upselling in case of purchase confirmation email, reminders in case of cart abandonment and so on.

– How to create email campaigns with MailChimp

Drip Campaigns Or Nutrition Campaigns

Send a series of emails scheduled at specific intervals to nurture leads over time, educating them about your products/services is another important principle to keep your audience on their toes about your brand.

Do not forget that the main objective of email marketing is to maintain a relationship with the customer, so that he remembers you whenever he searches for the product or service you have to offer.

A/B Testing

This principle consists of performing A/B tests with different elements of emails, such as subject lines, CTAs (calls to action), images or layouts, to identify which version gets better performance and thus write emails that sell more and improve future campaigns.

Again, the main email marketing automation tools have this functionality and, after the campaign is closed, they make the data available so that you can measure the performance of messages sent.

– How to Create a Successful Email Marketing Campaign

Responsive Design

With so many different devices in use (computers, cell phones, tablets and even smart watches), it’s important to ensure that emails are optimized for different machines.

Consider that many people read emails on their cell phones these days and their attention span is dwindling.

If your contacts have the slightest difficulty reading your message, they will definitely send it straight to the trash and, if they do that too many times, you end up in the spam folder.

Clear And Attractive Call-to-Action (CTA)

Use persuasive CTAs to encourage recipients to take the desired action, like making a purchase, signing up for a webinar, or downloading an eBook.

An unquestionable point in all emails that sell is the presence of good copy combined with well-positioned and eye-catching CTAs.

Monitoring And Analysis

As important as creating email marketing strategies is tracking email marketing metrics, such as open rates, bounce rates, CTR, clicks and conversions.

From the simplest email to the most sophisticated campaign, only data monitoring allows you to identify what is working and what needs improvement, guaranteeing results for your efforts.

After all, how do you write emails that sell?

Now that you know the basics of email marketing, it’s time to get to know the copywriting best practices to create emails that generate conversions and sales.

It is worth remembering that, many times, the purpose of an email is not necessarily to generate a sale, but to move the customer through the sales funnel.

Copywriting techniques for email marketing that excel at improving conversion rates involve the ability to create persuasive messages that encourage recipients to take action.

– 3 Copywriting Tips to Sell More

Here’s how to write emails that sell:

1. Impactful subject line

The subject line is the first contact recipients have with the email. It must be short, relevant and pique interest or curiosity to increase the chances of opening.

If the subject is not interesting, a super message in the body of the email is useless, as it will not even be opened.

When the email has a low open rate, the problem is probably in this section. Be sure to entice your reader to open it, but without overly teasing and burning your brand image.

– 9 tips for creating compelling email subject lines

2. Clear and concise message

Convey the main message right at the beginning of the email in a clear and direct way, avoiding excess text. Focus on making reading easy and enjoyable.

Emails need to be objective. People have busy routines and little patience for long readings, even more so when the message comes from a company.

Be sure to get straight to the point without giving your reader the feeling of wasting their time on irrelevant information.

3. Focus on benefits

Highlighting the benefits your product or service offers, showing how it can solve problems or satisfy specific needs is one way to write emails that sell.

This can serve both for conversion and for nurturing your lead base. But in addition to the benefits, you can also relate your product/service to cases and how your company impacts people’s lives.

Don’t forget: readers don’t want to open emails to find out about your company. They want to open emails to find out how your business can make their lives easier!

4. Sense of urgency

If your goal is to make sales or some other type of conversion, don’t forget to use mental persuasion triggers.

One of the triggers that make users act almost instinctively is the urgency trigger.

That is, be sure to include elements that encourage immediate action, such as limited time offers or reduced stock to increase the recipients’ motivation to make the purchase.

5. Strong call-to-action (CTA)

Call-to-Action is literally called to action. This is the action you want the reader to take.

Don’t let the message be implied, your reader needs to know exactly what they should do to advance in the purchase journey.

Use clear, compelling, and specific CTAs that indicate the action the recipient is expected to take, such as “Buy now”, “Sign up now” or “Download the ebook for free”.

6. Use testimonials and reviews when possible

Using testimonials from satisfied customers or positive product/service reviews to increase recipients’ trust on the brand is a way to increase its credibility and make the benefit of your product more tangible.

In this way, the reader can observe, in practice, how it can also be shocked when choosing your company or product.

– How to get more Reviews for your business

7. Persuasive ending

At the end of the email, reinforce the offer and CTA by summarizing the key benefits and stressing the importance of the action.

Don’t get attached to filling your email with visual elements, simple bold words and some emojis are enough to draw attention to important points.

Focus on creating a connection with the reader and convince him how unmissable your offer is.

Write great emails and sell more online courses

After applying all these tips, it is essential to track performance metrics of email marketing campaigns, such as open rates, clicks and conversions.

Analyzing this data allows you to assess the effectiveness of the copywriting techniques applied and make adjustments to continually improve results.

With the practice and improvement of these techniques, it is possible to create emails that sell more and generate greater engagement, boosting the success of your business.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System (LMS)

To know more, visit our site, test the platform and understand why we are the best option for your online course. 

The post 7 Tips for Writing Emails That Sell More appeared first on Blog Coursify.me.