The options are numerous and to help you select which ones are the best, we have made a list of the top 12 of the year.

Why record videos for your business?

A few years ago, video consumption entered a continuous growth curve. In 2019, users spent an average of six hours and 48 minutes a week watching videos online – a 59% increase from just three years ago (Limelight, 2019).

In 2020, 96% of consumers increased their consumption of online videos and 9 out of 10 viewers said they wanted to see more videos from brands and companies. In fact, starting in 2022, the average person is predicted to spend 100 minutes a day watching videos on the internet.

– 5 ways to sell online courses using videos

The easy access brought by the use of mobile devices and the amount of material available online, considering that more and more companies and professionals produce content in this media format to interact with the public, justifies this accelerated growth.

Just to give you an idea, a survey by Statista shows that by 2021, 3.8 billion people were using a smartphone.

According to Strategy Analytics CEO Neil Mawston, by 2030 around 5 billion people will use smartphones worldwide.

Do you understand why recording videos is essential for your business?

Now, if you’ve never done this before, don’t despair, we’ve put together a list of 12 video recording apps to help you make this task easier.

12 quality video recording apps

The numerous video recording apps that exist in the market differ mainly by the functionalities they offer.

We’ve made a selection of 12 apps that are among the most used (and approved) today to produce professional-quality content, without you needing to be an expert on the subject. Check out!

1. Adobe Premiere Rush

One of the favorites among those who work with video creation and editing Premiere Rush is a robust and very complete tool.

This program aims at agility, and for that it has a very intuitive interface. Getting started is very simple, like any other application, select the file you want to work with from your computer, Dropbox, etc. 

The app’s professional camera allows you to make high quality videos and immediate editing. Add music and titles, apply effects, organize videos, audios, graphics and photos by drag and drop. Its tools also allow you to cut videos, use speed controls to adjust time, adjust audio, enhance colors with presets and customization.

Additionally, the app includes a powerful photo editor that allows you to apply filters, crop, adjust brightness and contrast, and add text to your images.

• Available for Android, iOS, Mac and Windows
• Free with option of paid plans 

2. Apowersoft

One of the most popular video recording apps, Apowersoft is a great solution for recording games and making tutorials. 

– Recording tutorial videos: tips to get the best result

Easy to operate, just shake the screen to start and shake again to stop recording. It supports screen recording with internal sound and audio via phone speaker.

The app allows you to display your phone’s screen on your PC; It allows you to share the recorded video clips through other apps and comes with the “Privacy Protection” function, to prevent private information from leaking while recording.

• Available for Android 
• Free with option of paid plans 

3. Movavi Screen Recorder

Movavi Screen Recorder can capture video from screen and webcam and capture multiple video and audio streams simultaneously. It also has a recording scheduler, so that you never miss an important event to capture.

To create video instructions and broadcast with a desktop demonstration, it is convenient to use the indicator of keystrokes, cursor, and the function of drawing on top of the picture. After recording, you can open the video in the built-in editor to cut out unnecessary parts.

The resulting video can be converted to any format and saved in Full HD or 4K quality. You can also upload your recording to YouTube and Google Drive directly from this screen recorder for Mac and Windows.

• Available for Android, iOS, Mac and Windows
• Free trial version

4. iMovie

We can say that one of the only drawbacks of this app is that it is developed exclusively for use with Apple products, such as iPhone, iPad and Mac.

If you are the happy owner of one of these devices, know that iMovie lets you add solid backgrounds, gradients and standard colors to movies; slow down or speed up any clip; use PIP, green screen and split screen effects; select from over 80 soundtracks that automatically adjust to the length of the video; add sound effects, your own narration; between others.

Want more? The app allows you to share your creations on social media without the slightest effort, the integration is beautiful to see.

• Available for iOS
• Free

5. EZ Screen Recorder

Another celebrity among video recording apps, the EZ allows you to record what happens on your device’s screen easily and smoothly. 

Just one tap to take a screenshot. You can set different video resolutions, frame rates and automatically choose the best settings for your device.

When the video recording or screenshot is finished, you can easily share the content with other apps like Facebook, YouTube, Instagram and Twitter.

– How to promote your business on YouTube

• Available for Android
• Free

6. ProCam 8

We don’t want to exclude anyone, but we need to talk about ProCam 8, even if it also only works on iPhones, as it brings DSLR camera level features.

Easy to use in the world of the video recording apps, it has features that appear when you tap the settings icon. A single touch gives you manual control over focus and exposure. And it’s easy to change video formats or add a grid overlay before shooting.

Although paid, its cost is low (around 10 dollars) and as you evolve in the use of the application, you can buy new features to get even better results.

• Available for iOS
• Paid 

7. VideoShow

Want to record full videos, create different, fun and unique content for your social networks, online courses and much more? VideoShow is your app!

The program offers more than 50 themes designed to generate a music video, hundreds of background music, various text styles and fonts for subtitles, filters, gifs, memes, emojis, as well as advanced editing functions. 

– Basic Video Editing Techniques

Perfect for making creative videos, you can find the app at  App Store and on Play Store.

• Available for Android and iOS
• Free 

8. Open Camera

Open Camera brings features from the world of professional video production and editing to the palm of your hand, unless you have an iPhone, because this open source application is only for Android.

Its great advantage is that it has an extensive list of features to leave your images with good quality, even if your cell phone doesn’t have an excellent camera.

The app has several exposure-related features such as focus, color effects, white balance, ISO, exposure compensation/lock, face detection, torch and antibanding. It also has an inverted view option for use with attachable lenses, support for external microphones, among others.

• Available for Android
• Free

9. AZ Screen Recorder

Easy to use, the AZ screen recorder allows you to record your screen in FullHD and QHD videos, and is the only screencast app on the market that can be paused and resumed while recording.  

Excellent for making tutorials, this application allows you to configure the video resolution, screen orientation, share or delete recorded videos, does not have a watermark and time limit and even offers the option of live streaming to social networks. 

– Live video streaming: 5 ways to make money

To improve, the app does not display ads and does not require root access. 

• Available for Android
• Free

10. Movie Pro

A solution that cares about your pocket, Movie Pro offers robust features without making you pay what they’re really worth.

Among the features that the app offers, shout out to recording videos with time lapse; capture photos while recording; zoom speed control; MultiCam recording; automatic white balance and much more.

The app is currently priced at $9,99.00 on the App Store (yes, we’re talking about an Apple-exclusive product again), and it’s perfect for anyone who wants even more impressive results.

• Available for iOS
• Paid

11. MAVIS

We can’t deny that Apple is very friendly with those who want to record videos. Another option for branded devices, MAVIS  has numerous advanced features and allows recording in HD, 2K and 4K.

It provides professional grade filming tools including focus peaking, waveform monitor, vectorscope, false colors and zebras.

The app also offers audio controls, audio metering, custom resolutions, frame rates and recording formats. Features natural interface to provide full flexible manual control while shooting.

• Available for iOS
• Free

12. DU Recorder – Screen Recorder 

DU Recorder is a high quality screen recorder that can be downloaded for free. 

Simple to use and packed with cool features, you can enable the front camera, record external sound, make cuts, combine your videos, add background music, make animated GIFs, and even share the content as a live stream on major video platforms. 

When finished, you can save the video to your smartphone’s memory or share it directly on any social network.

• Available for Android, iOS, Mac and Windows
• Free

– Meet the best free screen recorders

BONUS Tips for Online Course Creators

Camtasia Studio

Well-known application, we cannot say that Camtasia is the simplest option to use, nor the cheapest, but it is certainly among the most complete.

With Camtasia, you can record virtually anything on your computer screen, such as websites, software, video calls, or PowerPoint presentations. Also, it has a built-in editor so you don’t have to export your videos to other software for editing.

Among the video recording apps, this is one of the favorites of online courses creators, thanks to its numerous features that facilitate the development of teaching material, such as turning presentations into videos, including captions, quizzes, arrows and annotations to highlight important points, and much more.

When finished, the app lets you instantly upload your video to YouTube, Vimeo, Screencast or your online course.

• Available for Android, iOS, Mac and Windows
• Paid 

FiLMic Pro

FiLMic Pro is another favorite one between the video recording apps, for its high performance and ease of use. With well-designed screens and buttons, it’s easy to feel like an expert when recording videos.

Features standard, manual, and hybrid shooting modes; portrait or landscape shooting orientations; variable zoom speed; slow and fast motion special effects options; adjustable time-lapse recording; etc.

Recorded video, you can even adjust settings (exposure, contrast, saturation, hue, color temperature) and save presets. 

• Available for Android and iOS
• Paid

Final tips for recording quality videos  

Choosing between video recording apps is already a big part of the way, but to record video with quality you need to think about a few more factors that influence the final result.

To begin, take a good look at your surroundings. Think of the need to prepare your movie set or, in other words, set up a home recording studio.

–  Learn how to record videos at home

Make sure you organize the environment around you, so that you show the identity of your business and convey to your audience the image you want. 

In any image work, lighting is everything, so pay extra attention on this, making the most of natural light and making sure there aren’t any shadows cast over you or whatever the “star” of the shot is.

As we’ve talked about numerous times here before, invest in a microphone. This is not an expensive piece of equipment and makes all the difference in audio quality.

– Meet 4 Voice Recorder Models for your Business

Use a tripod to give your smartphone better stability and always record with the back camera. These simple precautions will save you many hours of editing.

Video ready, all you need to do now is select a platform to host your content in order to make it available to the students of your online course.

You can then add the video to your website or LMS without slowing down page load times.

– How to Choose the Right Video Hosting Platform

Elearning platform (LMS), the Coursify.me has all the necessary features for you to integrate and import content from sites like Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their videos hosted on any of these channels on their page on Coursify.me, making their classes even better and more complete.

To know more, visit our website, test it out and take advantage of all the features of our platform to create and sell quality online courses. If you need any help, let us know!

The post 12 best video recording apps [+ BONUS tips] appeared first on Blog Coursify.me.

In today’s world, where more than 300 hours of video are uploaded to YouTube every minute, this is certainly a good idea. 

Tips for using video lessons in online courses

With the advancement and popularization of technology, the barriers to creating videos are falling. 

Almost all modern computers come with built-in webcams and microphones, and software options for capturing and editing images and audio are multiplying.

But despite the relative ease of producing videos without leaving your home, creating effective videos still requires careful planning and elaboration, with attention to various details, such as scenery and lighting.

–  Learn how to record videos at home

It is also necessary to consider that not all videos are created in the same way, especially with regard to their pedagogical effectiveness, a necessity in the case of video lessons. 

To achieve this goal and deliver the best result to your students, see five great reasons and ways to use videos in your online course.

1. To create a sense of presence

When compared to classroom education, taking an online course can be a lonely experience.

To minimize this effect, video lessons help bring life to the course, showing the image of a teacher with which students can connect and relate.

If you’re not familiar with video production, start by creating smaller videos as supporting material.

– How to create videos for online courses

Train until you feel secure enough to record longer videos, with all the content that you would pass in a classroom, for example.

Here are some ideas of what you can do:

• Include a short presentation video, in which you talk a little about yourself, your training and professional experience.
• Provide individual feedback on video, commenting on the student’s performance on the course.
• Create a video for the start of each new module, covering the goals of the module and what students can expect.
• At the end of each module, publish a video commenting on what the student must have learned and how it relates to the next stage of the course.
• Submit a video response commenting on the general results of a test or activity, discussing common mistakes and providing guidance.

2. Provide a unique perspective

For hundreds of years, the written word has been the primary means of sharing information in more depth.

Even if they are just words on a paper, the personality and knowledge of each author is transmitted through reading.

In the same way, the video emerged as a new way for a person to convey his/her unique perspective, which can be seen by the appearance of the so-called Youtubers, who constitute real fortunes by making videos in which they pass on their personal opinions on different subjects.

The increasing demand for this type of content shows how a single perspective is easily communicated by video, making this resource a practical way to attract and win over the viewer.

In fact, every instructor brings something unique to each class they teach, having a much better chance of communicating it through video lessons.

Let the camera capture not just your words, but your ideas, personality and passion for what you do.

– Tips for speaking well on video

This gives students a greater perception that you are the instructor and that the course is not just a list of materials to be consumed and assessments to be completed. 

This unique approach to the course material presents you as an attentive specialist in your field. However, this does not mean that you cannot use other people’s video lessons to enrich your online course.

Sometimes, third-party videos can more clearly and deeply communicate concepts that you try to teach, such as TED lectures, clips from scientific programs, etc. 

Ideas on how to use the video to provide a unique perspective:

• Synthesize or contrast the arguments of various authors based on your own research.
• Tell a personal story that involves the lessons in question.
• Launch your point of view on a concept and invite the class to a debate, where each one should write his / her opinion.
• Include a link to a convincing TED Talk.

3. Demonstrate a process 

In the absence of the proximity that a classroom provides, recording videos is the best way to demonstrate steps in a process.

Video lessons serve to make complex processes more readable for many students, as they allow step-by-step monitoring of problem solving.

It is important to note that videos involving demonstrations raise significant accessibility concerns. 

Consider a student with a visual disability who encounters a software walkthrough.

If you are just moving your mouse and clicking buttons, that student will not necessarily be able to understand what is going on.

– Meet the best free screen recorders

So when doing demonstrations on the camera, remember to dictate all the steps of what you do. It may seem tiring, but your video will be more accessible.

Ideas on how to use video to demonstrate processes:

• Move the camera closer to what you are doing and perform the task slowly, showing and explaining how to do each process.
• Use the screen capture software to record a detailed tutorial.

– Record tutorial videos: tips to get the best result

4. Increase engagement

Every teacher tries to engage his students, so that they enjoy their classes and sign up for more.

Engagement means interaction: interaction between students, students and course content and students and teacher. 

It is logical that a video containing dialogue can help bring some ideas to life in a more engaging way than simply reading a text.

In addition, as mentioned above, students benefit from hearing what experts think. 

Are there colleagues, professionals, researchers or authors in your field who would be willing to discuss a topic in front of the camera?

Perhaps you can organize a debate. The more voices you can bring to your video lessons, the more value it will bring to your students.

Ideas on how to use video to present intellectual exchanges and facilitate interaction:

• Record a video call with colleagues who have (and defend) their perspectives on the issues covered in the course.
• Contact the author of any publication you asked students to read and ask if you can record an interview.
• Promote a webinar or other type of live presentation, in which more people can participate and discuss a specific issue.

– Webinar: advantages for your online course

5. Create connections with the real world

When it comes to teaching, one of the advantages of including visual aids is that it can make knowledge more “sticky” in students’ brains.

Even non-visual students can benefit when images (static or moving) accompany explanations or definitions to make them clearer.

In addition, research on motivation suggests that illustrations, graphics and other images related to the course content increase the sense of relevance of the material.

Students want to know that what they are studying has just that, relevance. So if you are thinking of taking video lessons, consider whether there are places you can visit with a camera to help bring what is being said and taught to life.

Ideas on how to use video to provide connections to the real world:

• For each principle taught in a class, film a demonstration of the practical application of that principle. 
• Film a scene that relates to what will be taught, as an introduction to the material.  
• Can’t you do a demonstration on your own? Share a third-party video where something related happens and start your explanation from what was seen. 

– Basic Video Editing Techniques

How to make your video lessons available online

You can use videos in a variety of ways in online courses and they can play a valuable role in helping your students achieve their learning goals.

Video classes also serve to fulfill important secondary goals, such as increasing motivation, creating a community and establishing a presence. 

Even if you are not an expert in video production, the wide availability of technology allows you to easily immerse yourself in the creation of this material.

If it is your presentation on camera that concerns you, keep in mind that viewers prefer more personal videos than those with a highly rehearsed presentation and advertising aspect.

Be authentic, train and do your best. If you like what you do, it will be easily captured by the camera and the viewer, increasing their interest in what is being presented.

Video recorded, ask some friends for feedback, make the necessary improvements and when everything is perfect, upload it to video platforms or direct to your online school on Coursify.me.

– How to Choose the Right Video Hosting Platform

Learning Management System (LMS), Coursify.me has all the necessary features for you to integrate and import content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos lessons in any of these channels on their page on Coursify.me.

To know more, visit our website, make a test and take advantage of all the features of our platform to create quality online courses.

The post Video lessons: how to use videos in your online course appeared first on Blog Coursify.me.

Tools like Facebook Live and Instagram Live, make streaming very easy, and your business can not miss this opportunity.

Live Video Streaming: 5 Ways to Make Money

Doing real-time streaming can be the way out for the popularization of your brand.

By using live video streaming to connect with your audience around the world, in addition to promoting your business, entrepreneurs can take advantage to make money directly from broadcast.

– Advantages of Live Streaming Your Online Classes

To learn more, check out five methods of monetizing live video streaming.

1. Ads

Yes, the ads find their way into live broadcasts as well.

Facebook

At the end of last year, Facebook added the ad feature to their live videos.

This new feature allows some streamers to have an option to take a short break and have an ad play during that time.

However, not everyone has access to this feature, since it is only enabled for those who meet the following requirements:

• have more than 50,000 followers;
• have 300 or more simultaneous viewers on a recent live video stream;
• be a Facebook page;
• the current live video must reach at least 300 concurrent viewers.

With all these criteria met, after 4 minutes of transmission you can take a break for advertisement.

Youtube

In turn, YouTube allows desktop streamers to insert ads into their live broadcasts.

The creator can click on “Play Ad” at any time during the live event.

If you are giving a lecture or class in real time, for example, this can be a good opportunity to breathe and organize your next thoughts.

However, remember to warn your viewers before you leave for a commercial break, so they know what is happening.

– How to promote your business on YouTube

Recipe

Revenue is usually calculated based on the total number of people who viewed the ad.

However, calculating the revenue from mid-roll ads can be tricky.

Ad monetization is usually discussed in terms of CPM (cost per thousand views), which is a metric of how much it will cost for the advertiser to show your ad to 1,000 people.

The reason the RPM (revenue per thousand impressions) producers make are almost never mentioned is because they are hard to predict: they can vary greatly depending on the size of your audience and the CPM of that particular ad.

In addition, many creators point out that live ads are not really a significant source of revenue.

Because the revenue is derived from the total number of clicks or views, the payout depends a lot on how many people see the video.

And while video is able to accumulate these numbers over time, live streams that run ads need to attract a lot of viewers to make a significant profit.

It’s interesting to evaluate all of these issues before you enter ads in your live video streaming to determine if it’s worth it.

If you stay in doubt, like any other marketing question, the advice is the same: make a test.

2. Pay per view/subscription

In this business model you ask your audience to pay a certain amount to unlock access to the video.

But of course, this content must be more special and unique than the content released to everyone, something worth paying for.

You can set a monthly subscription fee, for example, so that the user has access to all the unique content created (something like Netflix).

Some streamers take advantage of the integrated subscription features offered by various live video streaming platforms (Vimeo Live, IBM Cloud Video, etc.).

A monthly subscription must include, in addition to content access, a number of advantages, such as chatting with other subscribers during viewing and escaping from ads during live broadcasts.

– Why use Vimeo to Record Quality Videos

Patreon

Another option is to hire a facilitation service, such as Patreon.

Patreon is an online subscriptions platform whose main goal is to simplify how producers are paid for their work.

In practice, Patreon blends the concepts of collaborative finance and signature: people can contribute monthly to their favorite projects and in return receive rewards regularly for their support.

One of the most influential platforms of the moment, just last year, the site made it possible for its video creators to receive more than $ 3.5 million.

And even though Patreon is not a live streaming platform, integration with YouTube, Twitch and Facebook Live is easy.

– How to Choose the Right Video Hosting Platform

3. Affiliate Programs

Affiliate programs are an excellent option to consider if you are exploring how to make money with live video streaming.

– 5 steps to Creating a Customer Loyalty Program

These programs work as follows: You receive a special product link (or promotional code) from a sponsor, and each time someone visits the link and buys the product, you get a percentage of the sale.

Basically, it’s like working with commission.

This can be a great profit tool for live content creators.

Let’s say a beauty blogger is demonstrating a curling modeler on a live video streaming.

Your viewers can see exactly how the product works in real time, gaining confidence to acquire it.

The affiliate program continues to work even after the streaming ends and becomes VOD (video on demand) content.

Amazon is a great place to start if you want to learn how to make money through affiliate programs.

4. Sponsoring

Close deals to promote the brand of a large company during a live video streaming is a dream for many creators.

This type of revenue is valid for both live and VOD content.

Promoting a brand in live video makes the “ad” a bit more reliable, real, and less boring for the viewer.

Profit from brand agreements and sponsorship can vary dramatically based on the brand, the specificity of your channel, the number of followers you have, and other factors.

Sometimes you get good money, sometimes you can get free brand material.

To be able to close this type of business, here are some tips to follow.

Stay within your niche

If your channel is about technology reviews, try to make a deal with some technology company.

If you talk about fashion then this is the area where you should look for sponsorships.

Your channel’s overall theme should closely match the brand you’re promoting.

Do not be afraid to ask

Your inbox is not full of sponsorship deals? Do not freak out. Take the first step.

Make a clear proposal, talk about yourself and what you have to offer and just ask.

Asking does not offend, but creates opportunities.

Less is more

If you’ve already closed a partnership, it’s best to pay attention to doing a great job for that brand than to lose focus by trying to get multiple deals.

Give the best of yourself, stand out, show results, gain recognition and with time other companies will come to you.

Do not compromise your reputation

No brand is worth it if you compromise all the recognition you have already gained from your followers.

In the long run, reputation is much more important. Stick to the brands and products that you really like and believe.

5. Sell your merchandise

Creating and selling your own product/service is a viable revenue model for all content creators.

Promoting your product through a live video streaming can be a great way to advertise your business.

Those who create online courses can take advantage of a live broadcast to advertise other courses and lessons they have available.

You can also use your product during your live broadcast, casually indicating where and how to buy (include links).

Another good tip for teachers is the case of Professor Felipe Oberg of Coursify.me.

Specializing in teaching Portuguese Language for Public Contests, the teacher decided to record his classes and use the platform to place these videos, lessons online and provide support materials for his students.

At the same time, he uses Coursify.me as a channel for publicizing his face-to-face classes.

Realize that you can make live video streaming from anywhere, you only need a computer and internet access.

If your business is selling automotive parts, for example, nothing prevents you from doing a live streaming when you change the part of a car and show how it works.

The possibilities are numerous, just use your creativity.

How to Sell Online Courses with Live Video Streaming

By using live video streaming to connect with viewers around the world, content producers can make money through ads, affiliate program, sponsorships and more.

Our recommendation is that you use a combination of these methods for best results.

In addition to increasing your total profit, experimentation can also help you see which ones work best for you and your business model.

With all that said, remember that your live content still needs to be of high quality!

– 3 Tips for Creating More Effective Video Lessons

Those who create online courses can take advantage of these broadcasts as extra material for their course, benefiting from the interaction of the viewer to make the content more interesting.

In these cases, it’s a good idea to avoid showing ads, because remember that the video will be re-used.

The basics of a live video streaming are quite similar to a face-to-face lesson.

The important thing is to stay consistent, entertain your viewers and keep them involved.

Producing videos is a perfect way to record more dynamic and interactive lessons for your online course.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform tocreate and sell quality online courses.

The post Live Video Streaming: How to Make Money Streaming appeared first on Blog Coursify.me.