That said, there are several paid ways to attract a greater number of people to your website, such as ads and sponsored links, but for sustainable growth, the ideal is to be able to increase organic traffic, that is, attract visitors in a spontaneous way.

As social networks are important channels of marketing and relationship with the public, in this article we will focus on how to increase your organic traffic on Facebook in order to generate more sales for your business.

Why does Facebook deserve your attention?

Creating a relationship with the public should be the main strategy of any online business that wants to stand out and, to leverage this mission, nothing better than making use of social media.

For years holding the title of the world’s largest social network, Facebook continues to be an attractive online marketing channel for many brands. 

Just to give you an idea, the network attracts 2.29 billion daily active users and hosts around 40 million small business pages. 

If that doesn’t convince you, take a look at the data below:

• Facebook Messenger has over a billion active users
• Facebook is the social media that sends more traffic to websites
• The average user spends about 50 minutes a day on Facebook
• 38.6 % of the world’s population uses Facebook
• 500,000 new users are added to Facebook every day (6 new profiles per second)

These (pretty impressive) numbers are why you should invest time and effort into driving more organic traffic to your Facebook page.

There are several marketing tactics and types of content you can create to grow your audience, such as:

• Posts with text, photo or video content
• Short videos on Stories and Reels
• Create groups 
• Conduct prize draws and giveaways
• Use chatbots or autoresponders of Facebook Messenger to attend customers
• Close partnerships with influencers
• Go live

– How to create Facebook groups

Tips to understand Facebook and increase your organic traffic

To increase organic traffic to your website, blog or page, you need a digital marketing strategy, focusing on content marketing. In other words, it is necessary to generate content that interests and attracts the user.

Millions of unique users access social media platforms across multiple devices every day for a significant amount of time.

A giant in the middle, Facebook is the social network with the highest number of hits and, despite having been launched for a long time, it continues to grow and conquer new users. 

However, achieving results through Facebook is not an easy task as it may seem. In addition to the need for updating with qualified content, which takes time and work, the organic reach of business pages has dropped a lot.

– Benefits of Content Marketing for your company

It happens that in recent years, Facebook has undergone a series of changes in its algorithm (a factor that determines the content that will be viewed by each user) and in its policies for positioning news on the users feed. 

The platform started to offer more options for paid advertising and started to limit the space and organic reach of companies. 

One way out of this is to try to understand which factors the algorithm considers relevant and try to apply this in your publications.

The only problem is that, as with Google, no one knows exactly how the social network determines what is relevant to its users and what is not. 

What we currently know comes from the experience of several companies that use Facebook. It was based on this knowledge that we have listed the following tips to help improve your organic traffic on the platform. 

Post quality content

We’re all tired of saying this, but as a first fundamental rule, it’s always important to repeat. 

Pages that publish qualified information and add some value to people’s lives, teaching, informing or even entertaining, gain a greater chance of appearing on the users’ news feed.

When in doubt, follow the rule of thirds: one third of your content is your ideas/stories, one third is direct interaction with your audience, and the last third is promotional content.

Don’t overdo it

Keep your page updated, but be moderate. Nobody likes companies that overwhelm their audience with information and ads and end up hogging their feed. 

Especially when the content is promotional, it irritates both the user and Facebook, and can end up taking down your organic traffic for good. 

While there aren’t an exact number of posts that would be interesting to do, many social media professionalsdo n’t recommend more than three a day in the feed. If you want to go beyond that, opt for quick posts in Stories.

– How to Create Promotional Videos for Your Online Course

Post during off-peak hours

It sounds strange, but the logic is simple: on off-peak times you’ll get less competition. With fewer people posting, your content is more likely to stand out. 

It is also important to do an analysis via the Audience Insights about the times that your audience usually accesses your publications. 

To further improve your performance, run tests and establish a publication schedule based on your audience’s browsing routine.

Use and abuse of Facebook Insights

As mentioned above, Facebook Insights is an excellent tool created by Facebook itself that allows you to monitor and evaluate the results of your work.

Through a simple analysis it is possible to verify what is working, which posts your audience likes the most and thus change your strategy and actions to achieve more effective results.

Go live 

Facebook has made a big investment in its live video tool, encouraging and giving greater visibility to pages that use this feature.

Live video gets 4-7 times more engagement than other Facebook posts. Many brands have already registered up to 10 times the engagement.

Q&A is one of the most effective live video formats for B2B companies. For B2B and B2C, try demo videos, introducing and explaining how to use your product.

– Streaming Live Video: 5 Ways to Monetize

Use compelling images

Having visually compelling content is essential to standing out in people’s increasingly crowded feeds. 

Research has already shown that Facebook posts with images get 2-3 times more engagement than those without images. This is important because the more engagement, the more the algorithm understands that content is relevant and favors organic traffic to the page that publishes it.

However, posting low quality images and videos can make you look unprofessional and end up discouraging the visitor, so be careful with your Facebook post template.

Install Meta Pixel (formerly Facebook Pixel)

Meta Pixel is a small code installed on your website to enable tracking, testing, targeting and analysis of Facebook and Instagram posts. 

This analytics tool lets you measure the effectiveness of your ads based on the actions people take on your site.

At Coursify.me you can add Facebook Pixel to your account on Google Tag Manager and then register the Google Tag Manager container ID in the Resources -> Integrations -> Google Tag Manager menu and it will work. See how easy it is:

https://support.coursify.me/hc/en-us/articles/360016206819–How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-

You only need to configure it once per site.

Mix your post formats

Audiences like novelty, so give it to them in as many ways as you can, including varying the type of media used in your posts. 

If you mainly post images and your reach is low, try creating some videos and see if that changes the amount of organic traffic your page has been getting. 

Experimenting with new types of media will keep your content stream fresh and engaging for your audience. Also, you may find that there are post formats that perform better than the ones you usually use.

Importantly, while Facebook has never officially confirmed it, many marketers believe that prioritizing posts in new formats in the news feed results in more reach. 

Experimenting with newly invented post types like 360 ​​video or Facebook Stories can add benefit to your organic traffic if the algorithm prefers new formats.

– 10 Ideas for Creating Content for Social Media

Increase your organic traffic and sell more

Organic traffic for brands on Facebook is like water in the desert: it’s essential, but it’s hard to get.

There are no wrong answers here. Apply the tips above and track reach metrics to understand what is working best.

Keep trying new tactics, testing your strategy and putting out great content, and you’ll see the results show. 

The important thing is to maintain consistency and a good publication schedule.

Complete and optimized eLearning platform for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the work of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post How to grow your organic traffic on Facebook appeared first on Blog Coursify.me.

In an age of Facebook and Google Ads, spending a few dollars for immediate traffic is highly attractive. But it’s not sustainable. You get traffic now, but what happens when you stop paying? Will your content be found again?

7 Tips to Increase Your Organic Traffic

Organic traffic means that the content you put on your site today will drive traffic tomorrow, next month, or maybe even a few years from now, depending on your niche, competition and consistency.

It takes time, which is why many people give up before they even start or wonder if it’s worth it. The answer to this all-too-common question is, yes, it’s worth a lot, because you don’t see that kind of ROI on paid traffic. That is, that type of traffic that sustains itself and allows you to create a lasting relationship with your audience.

When it comes to getting more organic traffic, there are good strategies and even better ones. But there are also bad practices that must be avoided.

Creating content by creating, because you’ve heard that publishing articles regularly is good for SEO, won’t get your business very far. In fact, it can even damage your reputation.

– SEO: complete guide 

Want to get it right? Check out the seven tips we’ve listed below.

1. Create a blog

To generate organic traffic to your website, you need to create textual content, because that’s what search engines can read, so start by making a blog. 

This tool is exceptionally beneficial to your online business because, in addition to driving traffic to your page, it helps you reach your target audience and build your authority.

A blog requires the publication of content regularly, and it is essential that it provides visitors with relevant information. As we said before, writing for writing is not worth it.

Define some keywords for your business and work these themes in your posts. Share your updates on your other channels and, over time, the results will follow.

– Step-by-step to create a blog

2. Optimize content for the featured snippet 

The featured snippet is a box that appears at the top of search results and provides users with a direct answer to their query.

Why do you want that? Because the first result that appears on an organic search earns 34% of clicks. 

If you’re familiar with the featured snippets, you’ll know they occupy the zero position in the search results. By ranking in Position Zero, you maximize your online visibility to users.

Even better, you get valuable traffic from the first search result, reducing the click through rate (CTR) of the first result by 8%, taking traffic away from your competitors.

However, there is no clear rule on how you can gain the featured snippet’s position, but there are strategies you can follow to increase your chances of appearing there:

• Use bulleted or numbered lists to answer a question: Lists are a great way to reach the position of the highlighted snippet. It doesn’t mean that you should fill your page with lists, but rather find the right places to integrate them. For example, if you’re trying to rank for a query on “how to get up early” a bulleted or numbered list of tips would be extremely helpful to readers. And Google knows!

• Deliver a short, to-the-point answer: Another way to optimize featured snippets is to provide a straight answer. Don’t beat around the bush and add unnecessary details to increase your word count, answer exactly what readers want to know. See the example below:

In addition, it’s also crucial that you integrate your main keyword into the section you want to optimize for your featured snippet.

3. Integrate relevant keywords into your page

The next step to getting more organic traffic is to integrate relevant keywords throughout your website. 

Keywords play a key role in helping your pages rank well in search results.

To choose the right terms, here are some tips:

• Conduct keyword searches using tools like Google Adwords, SemRush, and Ubersuggest.
• Make a list of terms related to your industry that your target audience might search for.
• Focus on long-tail keywords (3 or more words) that face less competition.

The use of keywords in all your content is essential to optimize your SEO and increase the chances of your business being seen.

Use it on your pages, blog, ads, etc. But be careful not to overdo it! Google identifies and punishes these bad practices.

– How to research keywords for your SEO strategy

4. Create a compelling title tag and meta description

When users do a search, the first thing they see in the results is the tag title and meta description of the content in question.

The title tag and meta description can be why someone enters (or does not) on your site. If you optimize these two components, making them more interesting and persuasive, you can get much better results.

Focus on keeping your title within 60 characters. Make sure your keyword is there and do your best copywriting, creating attractive text that encourages clicks.

The meta description must be a maximum of 160 characters. Use your keyword and make sure it gives your audience a summary of what they’ll find on your page.

5. Upload videos to YouTube

Google search can be quite competitive when it comes to specific keyword phrases. But in YouTube SEO, everyone has an equal opportunity to entertain, engage and rank.

That’s because, while keywords and search intent are important, the main component of YouTube SEO is high engagement, i.e. metrics like like/dislike, clickthrough rate (CTR), average time to view, etc. 

YouTube wants viewers to stay on its platform as long as possible, which helps it profit more from advertising. And it rewards content producers with visibility.

Start by scripting your videos. Plan the stories you will tell, the hook you will use, and the content you will present. Then strategically edit your videos to make them fun and engaging. Believe me, all magic happens in editing!

– Basic Editing Techniques

Video ready, do SEO optimization on YouTube page, including title, description, tags and thumbnail. 

Publish and promote. The first 24 to 48 hours after publication is the critical period. Ideally, you should post at the “best time” (check your YouTube Analytics), respond to all comments and promote it heavily.

6. Secure your social media presence 

Social media marketing offers another great opportunity to drive organic traffic by driving users who visit your networks to your site.

You can share your profile pages, promote your blog articles, YouTube videos and increase engagement with your brand.

Nowadays, social networks are an indispensable channel for relating to the public, including being a direct sales channel for many companies.

In addition to driving more traffic to your business, social media allows your followers to act as promoters of your brand, sharing your publications. This is a great form of marketing that costs nothing extra and can greatly leverage organic traffic to your page. 

7. Earn backlinks

Backlinks are links from other websites that lead to yours. These links help to increase your site’s trust and authority, which improves your ranking in search results.

The best way to get backlinks is to create relevant content related to your industry. The higher the quality of information you provide, the greater the chance that other sites will use your blog as a reference in their own posts.

Blogs are the best source of backlinks because:

• You can share them on social media
• You can write on multiple topics
• You can add multiple keywords
• You can share them in your newsletters

Because blogs are versatile, they create multiple paths and opportunities for you to reach people, increasing your organic traffic.

Don’t forget to advertise every time you post new content! Make your regular updates part of your audience’s routine.

– How to Use Your Blog as a Marketing Tool

Increase your organic traffic and sell more

If you want to increase organic traffic to your website, it’s time to put these tips into action. 

Depending on your niche and competition, it may take time for the first results to show up, but time will pass anyway, won’t it?

Investing in a sustainable growth strategy is the best way to break free from paid advertising, build your brand reputation and maintain a lasting relationship with your audience.

However, if you’re starting your online business now, don’t rule out investing in ads while starting your organic traffic strategies, it’s still the best way to gain visibility faster. 

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Dynamic and customizable Learning Management System (LMS), Coursify.me is optimized for SEO, allows you to integrate your social networks and embed videos from YouTube and Vimeo.

– Learning Management System: What is it?

We have three plan options for you to decide which best suits your needs.

Visit our website, test the platform and start selling online courses right now.

The post How to increase organic traffic to your website appeared first on Blog Coursify.me.