In today’s competitive market, it’s fair to say that whoever has the best sales page comes out ahead.

Step by step to create a high converting landing page

Landing pages must be worked on in order to convince the user to take an action. 

The big difference between a sales page and a regular website is that it is developed entirely with the aim of selling a certain product or service.

A high converting landing page brings together a sequence of well-known elements, such as video, CTAs, testimonials, etc.

While the order in which these elements are presented may vary, this is a tried-and-true formula for selling online courses.

– How to Sell Online Courses

So be aware of the elements needed to create a high converting landing page that we have listed below.

Headline

The title is intended to hold the reader’s attention and make them continue on your page. It doesn’t necessarily need to talk about your course.

Think of your headline as an advertisement. If all your audience sees is it, is that enough to convince them to keep reading?

Also make it clear who it is for, this gives the reader a chance to decide if that topic interests them before moving on to the sales page.

For example: Enter the job market in seven days. Note that we haven’t talked about the course yet, but anyone looking for a professional opportunity might be interested.

This title works well for short professional courses such as clerks, kitchen assistants, administrative assistants, and is a very attractive call.

Of course, using your course name in the title is also effective, but always remember to try to use a word with the most persuasive power.

Your headline should select the reader based on their needs and wants, as well as promise a result if they keep reading what comes next.

Key Information 

This comes right under the title and can be a paragraph or two of key information about what you are selling. After all, we all know that people’s attention span is getting shorter and shorter, so just say what you came for.

Now that you’ve captured attention with your headline, explain exactly what your business is all about. For example: Pharmacy attendant course with certificate and indication letter from qualified professionals.

That’s a great first paragraph, don’t you agree? In the second, you can delve a little deeper and talk about the course load and the main teaching method.

Again, pay attention to the copywriting, and use the right word combination to make an effect on the reader.

– Copywriting Tips

Okay, now the visitor already has all the information they need to know if the course interests them, so whoever continues on your page is a potential lead. With that in mind, let’s move on to the next step in creating your high converting landing page.

Video 

These days on the internet, it’s safe to say that most people prefer video over text. 

In the specific case of a sales page, this is a doubly valuable resource, as in addition to capturing attention, it also gives the user a chance to create a connection with the instructor.

Start the video by introducing yourself and talking a little about your qualifications, this is the time to show your authority on the subject and convey credibility. 

This video should be brief, we recommend a maximum of three minutes. After introducing yourself, show your reader that you understand their current problem or yearning. If you went through the same, share your story. This demonstrates empathy and helps in building a relationship.

Talk about the problem your target audience wants to solve. When you define the problem first, coming up with your solution becomes a natural transition.

When someone is looking for an online course, what they really want is to make a transformation in their life, whether it’s learning something that will guarantee them a job, teach them a skill they’ve always wanted to have, or simply improve their life quality. 

Help your reader visualize the transformation they want to create.

“If you want to draw the reader into the content on your sales page, it’s important to connect with them on a deep EMOTIONAL level right from the start. One way to do this is to communicate the reader’s current PAIN or future PLEASURE. The fact that all human behavior is motivated by avoiding pain or seeking pleasure makes this kind of openness a powerful start.” – Tal Gur

Solution

Here is where you present your actual course. Now that you’ve defined the problem, show the reader how your course can and will solve that pain point.

Describe everything that is included in the course. For example: Three modules with 15 video lessons each, lasting 20 to 30 minutes.

Explain what will be covered in each module, how the lessons will be divided, and what students should learn in each. Always emphasize the results that will be obtained throughout the course, not just at the end.

– Step by step to create online courses

If it’s a sewing course, for example, show which skills the students will conquer by the end of the first module. Indicate the transformation they will have already achieved. This serves as a powerful motivation not only for the purchase, but for them to complete the course.  

Organize this text clearly and directly. To build a high converting landing page, you need to clear all the readers’ doubts, but you also need to generate an emotional connection, as we will see in the next topic. 

Benefits

Make a list of topics (we recommend from 5 to 8), with all the benefits that your student will have when taking your course.

Use visual elements such as text boxes, colors or bullets to make this list stand out. It’s important that even the laziest reader can see it.

No long paragraphs, remember the attention deficit. A high converting landing page knows how to create powerful copywriting in just a few lines.

Use arguments like “study whenever you want”, “lifetime access”, “learn in a few steps”, “full video lessons”, and so on.

– How to create videos for online courses

Bonus

This is where the “ace up your sleeve” enters. Talk about all the extra perks people get when they buy your course.

Include a list of all the materials and bonus resources you are offering to facilitate and enhance learning, such as:

• Downloadable support materials (worksheets, articles, audios, PDF handouts, etc.)
• Live class schedule
• Chat for ask questions
• Private Facebook group so students can also interact with each other
• Quizzes and activities to test knowledge
• Sending news and updates by email
• Discounts or offers on other courses
• Course completion certification

These materials help increase the perceived value of your course. Be sure to include some in your sales proposal.

Testimonials

So-called “social proof” is essential for anyone who wants to sell something on the internet these days.

A high converting landing page has testimonials from people who attest to your authority and the quality of the product/service offered.

Testimonials from real people, who provide candid insights into whether or not the course delivers on its promise, and how their lives have changed after completing it, can be your best sales pitch.

Ask all your students, if possible, to send a written statement about what they thought of the course. If they can send it on video, even better, more credibility for you.

If you’re launching your first online course and you don’t have any students to give testimonials yet, here’s an excellent tip: Before launching, give a select group of individuals free access to your course in exchange for their feedback (perfect for making final adjustments) and depositions.

– Tips to get more Reviews for your course

CTAs

You might be surprised that we haven’t mentioned the famous Call To Action button yet, but yes, it should be present from the beginning, in a strategic corner of your landing page, with a persuasive call, like: Get your job now or Change your life now.

Make it visible, highlighted, impossible to ignore. Even while the person is scrolling through your page, the button should be visible, following the reading.

During the text, insert other CTAs that link directly to your checkout page. 

A high converting landing page gives the reader multiple opportunities to complete the purchase with ease.

Values ​​and Payment Terms

At the end of everything, it’s time to talk about price and payment methods.

You can leave this information for your checkout page, but we advise you to never fool the user, after all, if he doesn’t easily find what he’s looking for, he can get annoyed and leave your page.

Provide as many payment options as possible. The easier it is to buy, the less chance you have of losing potential customers.

Once you’ve made this part clear, insert one more custom CTA linked to your course’s checkout page. Never assume the reader knows what to do next. Always tell them what the next step is.

– How to price online courses

Guarantee

To finish your high converting landing page, guarantee the user that he is not falling into a trap in which he may end up regretting it and losing money.

Highlight the return period if he is not satisfied and, if you want to do even better, give him a 30-day period with a full refund of the invested amount.

With that, you’re basically saying, “I’m so confident that you’re going to like my course that I’m willing to give you all your money back if you don’t.”

This takes a huge weight off the reader’s shoulder and removes any reservations they may still have about making the purchase.

Yes, it is likely that some people will buy in bad faith and ask for a return after a few days, but more people will buy your course because you offer this guarantee, so in the long run, you win.

Sell ​​More Online Courses with Coursify.me

Now that you’ve built your high converting landing page and are ready to capture customers, it’s time to ensure your online course is hosted on the best eLearning platform possible. That’s where Coursify.me comes in!

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three plan options for you to decide which one best suits your needs.

Visit our website, test the platform and start selling your online courses right now.

The post How to create a high converting landing page for your online course appeared first on Blog Coursify.me.

This page will be responsible for captivating the visitor and keeping him interested long enough for you to convince him why he should invest in your course.

What is a Sales Page

A sales page is one that presents your course, persuading visitors of your value.

To achieve this, it must contain information that describes your course, shows its advantages and leads the visitor to act.

Depending on your purpose, you may choose to create a different sales page, such as:

• Lead Generation Page: The most common type used for B2B marketing, known as lead gen or lead capture page. These pages use CTAs to collect lead data, such as name, phone number, and email address.
• Click-through Sales Page: Sales page that has a simple call-to-action button for the purchase of the product.

(Left: Lead Generation Page, Right: Click-through Landing Page)

Image source: Unbounce

Creating a Sales Page

Create a sales page requires two things: text (copywriting) and design.

To write the perfect sales text, you need to know your target audience, understand what they want and convince them that you have the solution they are looking for.

– Copywriting Tips

Before you start copywriting about your online course, answer the three questions below:

Who is this course for?

Answering this question will force you to think about your “buyer persona,” that is, who your client is.

– Know what your personas are looking for and attract leads

To define the profile of your target audience, you should try to discover information such as demographics, consumption habits, wishes and behaviors that can help you create a fictional character that represents your audience.

That being done, the next step is to ask yourself the following:

• How do I find / approach my target audience?
• Would this page make sense to my audience?
• Would someone buy my course?
• If yes, how much are they willing / able to pay?

After answering these questions, go back to the persona you created and see it as a real person (giving a name can help).

For example, “John” or “Mary” would understand that page and buy my course? If the answer is yes, then you are going the right way, if it is a no, then you will have to rethink how to talk to them.

How this course helps my audience?

Think about the kind of solution that you intend to provide to your customers.

By creating a sales page, the more details you give about your course, the easier it is for visitors understand what kind of service you are offering.

At this point, it is important to clearly point out the results that your course can help your audience achieve. For example: when you take this course you will learn how to prepare salty sauces.

Your marketing message should make sense to the visitor and you need to answer why it is important to take your online course.

To create the page design, in case you can not hire a web design right away, there are several softwares on the internet that offer ready templates.

By using Coursify.me to host your course, you have a ready layout and can also customize it with your logo, colors, images and your own address.

In addition, you can create a compelling title, insert video presentation and customer testimonials to strengthen your authority.

Elements of a Successful Sales Page

When creating a sales page, you need to take some factors into account to ensure that no visitors leave your page before discovering more about what your course has to offer.

You need to attract the attention of the visitor right at the first look, through a text and design that have clarity and balance.

It is necessary to inspire credibility and create a sense of continuity, encouraging people to keep coming back.

For best results, consider using the following elements when creating a sales page:

Brief and focused headline

A good sales page should have a header with large bold text that gives visitors an idea of ​​what they will find on the page.

To create an online course sales page, using only the course title may not be enough.

A better approach would be to briefly inform the benefits that the potential student will receive upon joining the course.

An attractive headline should predispose the reader positively based on his needs and desires as well as promise him an intriguing result if he stay and read what comes next.

It is important that the call tells the visitor immediately where he is and what he is getting in return. For example:

“Learn how to code in 3 weeks”

“How to create an online course in 5 steps”

“Practical yoga classes for beginners”

Action words and phrases

When accessing your sales page, the visitor must be involved and attracted to your course proposal.

Your best friends on such occasions are words and action phrases that motivate and prompt the user to learn what you have to teach.

Words like “discover” and “explore” make the potential student feel part of the e-learning experience you are offering, while words like “learn”, “do”, “improve” and “begin” motivate him to take action.

– How to Define Keywords

Social proof with testimonials

Since what you are selling has digital format, you need to provide evidence that it you are an authority in your area of ​​expertise.

For this, whenever a customer speaks positively about your courses, you should add that comment on your sales page.

These testimonials can come from anywhere, such as emails, tweets, posts or comments on Instagram, blog comments, etc.

– Tips to get more reviews for your course

Testimonials and student citations are a powerful marketing tool and have a proven record of success in the market.

These testimonials can help you strengthen your personal brand and build your credibility in the online world.

Engaging media

Images are processed in our minds faster than text.

Because of this, any visual cues that direct visitors to the buttons and images of CTA can take them directly to your sales funnel.

Beautiful graphics, infographics, or any other kind of persuasive media that shows insight into the results your online courses have achieved can offer immense power to your sales page.

In addition, CTA color-contrast buttons and a 100% money-back guarantee can work wonders.

Complementing your sales page with this type of media can enhance and empower your message.

Video

Inserting a short video (1 to 2 minutes) that explains who you are and what you do when creating a sales page has a greater impact.

– 7 tips for speaking well on videos

Any simple video presentation, or with testimonials from those who have already taken your course, or with “behind the scenes” images, helps to provide a good view of your course and explains to people what it is about.

See some of the different types of videos that you can use to sell your course:

• Presentation: help students see and hear you and thus experience a deeper connection through the message on video. In this video you can talk about yourself, your history, your training and experience.
• News and Reviews: Share up-to-date information, expressing your opinion on the industry news.
• Testimonials: Have some old students do a video explaining how they benefited from your course.
• Behind-the-Scenes: This type of video may include cut scenes of possible errors in the recording process, or moments in the creation process, etc. This contributes to giving a lighter mood and a more personal feel to your sales page, making it more user-friendly.

–  Learn how to record videos at home

Layout

Put together all these elements with a simple and elegant design, and you will create a successful sales page.

Include easy-to-use drop-down menus and lead capture forms that allow visitors to leave their names and email addresses to receive more news about the course.

Put the important information first. Users tend to focus on what they see first on a page.

In that sense, your best chance is to put all the important data about your course at the top of the page so that everyone can see it immediately upon loading.

– How to create professional presentations

Create a sales page to sell online courses

With all this information, you are ready to create an attractive sales page with high conversion potential.

– How to sell online courses

Now is the time to put your course online in an eLearning platform, also called Learning Management System.

– Whats is a Learning Management System

A LMS, as its name implies, is basically a SaaS (software as a service) that functions as an online classroom.

Through this platform, instructors can make their online courses and classes available.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

That means you do not even need to invest in building your own website. The Coursify.me is ready for you to enter your course and create a completely customized sales page for your business.

We have three choices of plans for you to decide which best suits your needs, and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post How To Create A Successful Sales Page For Your Online Course appeared first on Blog Coursify.me.