By changing the main way the platform calculates the performance of each post, “Views” also aligns with Instagram’s expectations for 2025.

In this article, we will explain what this new metric means, how it is calculated and how to use it strategically to improve your presence on the platform.

What are Instagram Views?

In August last year, Instagram Views was implemented with the aim of simplifying metrics across all content formats.

Now, Reels, Stories, Carousels, Lives and Photos, all types of publications possible on the platform, have the same main performance metric, Views. This means that metrics like “Likes” and “Impressions” have lost relevance.

Views represent the number of times a post was viewed, including whether the same user watched the same content three times. In other words, it’s no longer just about unique users.

For Reels, for example, the process is the same as what was previously labeled “Plays” — each time a Reels starts playing or plays again, it is counted as a view. 

The same applies to other content formats, whether it’s a quick look at a photo, a scroll through the Carousel or a repeat of a Story.

By focusing on views, Instagram is aligning its metrics with platforms like TikTok, where, rather than the number of followers and likes, views have always been the highest performance indicator. 

Therefore, to measure the impact of content, the focus is less on superficial engagement (such as likes) and more on the real attention that the publication receives.

– How to use TikTok to sell online courses

Why is Instagram prioritizing Views?

The appreciation of Views follows a global social media trend: measure the time and quality of users’ attention. 

It’s common for you to like a photo “in automatic mode”, without really paying attention to what you’re seeing. On the other hand, a viewing requires a higher level of engagement, even if brief.

This change also follows the growth of video formats. Reels, for example, have become Instagram’s flagship product in recent years, as a direct response to the success of TikTok. 

By placing more emphasis on Views, Instagram reinforces the importance of content that captures attention quickly and encourages continued consumption.

Without a doubt, the goal is to keep the user on the platform for as long as possible.

Instagram Views also helps measure the real reach of content, since a post may have few likes but many views, indicating that more people saw it, even if they did not actively interact.

This offers a more complete view of the impact of the publication.

– 7 tips for creating a video script

How are Instagram Views calculated?

Understanding how Instagram Views are counted is essential to correctly interpret the results. Here are some important points:

• Posts and carousels: When your post appears in Instagram’s main feed, hashtag searches, or Explore page, each view counts as one view.

• Minimum time: For videos in the feed, the user must watch for at least 3 seconds. If he scrolls quickly without watching, that view won’t count.

• Stories: Story views are counted every time someone views your story, including replays.

• Lives: Are counted both during the live broadcast and in the replay.

To access this data, you need to go to Instagram Insights, Instagram’s integrated analysis tool. 

What changes for content creators with Instagram Views?

For those who produce content on Instagram, this change in focus on the main metric represents an opportunity — and also a challenge. 

Creators and brands now need to think not just about generating engagement, but about holding user attention.

Brands, for example, often analyze engagement metrics to assess a creator’s influence. Now, this changes to the number of Instagram Views.

A creator with 42K views but only 150 likes may suddenly appear more attractive to businesses than someone with 8K views but 320 likes. 

It’s a delicate balance between quantity vs. quality, and if you’re a creator, balancing the number of views with maintaining your engagement will be fundamental.

This change also means experimenting with different formats. 

Reels may continue to be preferred, but Carousels — now with the ability to display up to 20 images or videos — could become a valuable resource. 

And don’t forget Stories; they’re still irresistible to most audiences and a quick way to rack up Instagram Views.

Strategies to make better use of Views

To make the most of this new metric, we suggest the following:

• Invest in short and dynamic videos: Reels continue to be the viewing champions. Take care in the first few seconds, as they are decisive in keeping the viewer.

• Use captions and on-screen text: Many people watch without sound. Subtitles maintain understanding and increase viewing time.

• Bet on visual hooks: Start your videos with something that catches attention — a question, a problem, an impactful image. The opening moments of your content determine its success more than ever.

• Optimize video covers: An attractive thumbnail can increase your click chances and, consequently, your Views.

• Repurpose popular content: If a post has many Views, think about updated or complementary versions to take advantage of public interest.
  

In other words, keep doing what all great content creators do: experiment. 

Test new formats, change the style of your content and see what works. It’s time to find out what captures the most attention and makes people want to share and watch on repeat.

– 10 ideas for creating social media content 

What will be relevant on Instagram in 2025

For 2025, Adam Mosseri, the head of Instagram, says that the platform wants to rescue its original essence, giving more visibility to content created by real people. 

With the growing dominance of professional brands and influencers, the feed ended up being full of highly edited productions, often far from the everyday experiences of ordinary users. 

Now, Instagram wants to balance this scenario and encourage spontaneity, authenticity and real connections.

This decision is not by chance. The social network realized that genuine content, that which shows real everyday moments, generates more identification, engagement and a feeling of community. 

Therefore, profiles that share simple scenes, such as a morning routine, a walk in the park or an outburst, tend to gain more prominence in the algorithm. In summary: less filters and scripts, more reality and vulnerability.

Additionally, Instagram will increasingly prioritize sharing. Content that is sent via DM, added to Stories or shared with friends will have more weight in reach. 

This signals a clear change in the way the platform measures a publication’s success. 

Instead of just focusing on likes and comments, Instagram wants to value how much a post is considered worthy of being reposted — something that demonstrates social value.

For content creators and brands, this represents a new challenge: producing materials that, even with quality, appear more authentic and generate immediate identification. 

Showing behind the scenes, recording errors or real moments can be more strategic than maintaining an impeccable and distant aesthetic. 

For ordinary users, this change could be an opportunity to express themselves on the platform again without feeling the pressure of competing with over-produced content from influencers.

In short, the Instagram of 2025 wants less perfection and more truth. 

The focus is on making the network a space where people feel comfortable sharing who they really are — and not just what they think they should show. 

– 7 Ways to Increase Your Social Media Authority

Instagram Edits

The use of AI also comes with everything! 

To encourage users to create more, Instagram recently launched a new app called Edits.

It is designed to help content creators produce high-quality videos directly from their smartphone, without needing third-party applications like the famous CapCut. 

Available for free on iOS and Android, Edits offers a variety of advanced tools that aren’t present in the main Instagram app.

Its main features are:

• Advanced video editing: Edits lets you capture videos up to 10 minutes long and offers a precise timeline for editing, with features like clip trimming, speed adjustment, filters, green screen effects, and AI-generated animations.

• High quality export: Videos can be exported in 4K resolution without watermark, ready to be shared on any platform.

• Integration with Instagram: The app is linked to your Instagram account, allowing you to easily share edited videos directly to Reels or save them for later use.

• Organization and collaboration tools: With features like “Stickies”, you can add notes and ideas to your projects, making it easier to plan and collaborate with other creators.

• Real-time insights: Edits provides analytics on how your videos are performing, like view rates and engagement, helping you better understand what works with your audience.

Edits was developed with feedback from content creators and continues to evolve based on community needs. 

Despite being an app separate from Instagram, it promises to make content production for the platform much easier, helping beginner creators improve their performance and get more Instagram Views.

– How to use AI in your social media strategy

Use Instagram Views to benefit your business

With the Instagram Views, the social network reinforces its commitment to content that captures the user’s attention and generates more immersive experiences.

If you are a content creator, social media or entrepreneur, it is worth adapting your strategy, focusing on creating engaging publications designed to retain the public’s attention. 

After all, more than being seen, the important thing is to be remembered — and Views are an excellent thermometer for this.

When hosting an online course on Coursify.me you personalize the course page with your identity and create links to your social networks, facilitating its dissemination.

Complete and optimized eLearning platform, Coursify.me is the ideal solution for those who want to create, sell  and promote courses on the internet.

– What is an eLearning platform?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post Instagram Views: everything about Instagram’s new metric appeared first on Blog Coursify.me.

This is essential to building brand recognition and trust with your followers while ensuring that your content stays relevant and on top of their minds. 

However, maintaining this level of consistency requires a lot of time and work. This is where AI can be of great help, as we will see in this post.

How you can use AI to save time and boost your social media strategy 

Consistent posting indicates to algorithms that your account is active and engaged.

That said, managing posting schedules to align with customers’ needs can be challenging even if you are using a traditional social media management app.

Over time, this can lead to burnout, further leading to disorganized content strategies and stagnant engagement metrics. 

For many brands, this would mean posting information on a daily basis that doesn’t provide results.

Enter AI and the game changes in an instant as it will help generate quality content to support your social media strategy and free up time to tackle more important tasks.

One can think of AI as a creative partner that not only saves time by offering relevant content but also provides strategic ideas that are based on actual data and numbers. 

AI can help businesses become more nimble, responsive and focused on targeting the audience the way brands should.

If your social media account is in a rut, this is how AI can make it better by improving productivity from tactical standpoints in 10 simple ways.

1. Content generation 

AI-powered tools can generate content ideas for social media posts by suggesting variants for different channels and audiences.

These tools are designed to analyze past performance data to identify various formats and topics that got the most traction. 

This is essential to know what worked in the past and how it was received by your target audience.

By analyzing data, AI algorithms create content that resonates with your target audience.

To make your content better you can use AI to craft engaging captions, write hashtags, generate carousel ideas or develop long-form posts. 

Various AI tools offer image and video suggestions to complement the text helping you save more time. And, of course, you can also use an AI music generator to create custom soundtracks for your posts.

Using AI tools would ensure that your social calendar is always full and active.

– 10 ideas for creating social media content 

2. Tracking online conversations

Knowing ahead of time what people will say about your brand can be overwhelming. Luckily, AI-powered social listening can make this job simple.

Various AI tools are designed to work around the clock scanning millions of conversations to capture the mood and opinion of the people. 

This is essential when you want to create content which is engaging and relevant to what people are looking for.

AI can monitor brand listening, analyze competitor activity, and understand the sentiments behind these conversations.

With real-time alerts and notifications, brands can identify potential issues before they escalate, or look for a positive buzz and dominate on that trend.

This helps in building a proactive social media strategy rather than reactive social media presence. 

3. Predictive analysis

Predicting your audience’s needs and preferences is not easy, but AI-powered predictive analysis can scour historical data and forecast product features that will resonate with your target audience.

For most brands predicting trends and preferences is one of the hardest things to do. However, AI-powered predictive analysis not only helps in content creation but also supports product development and customer journey mapping.

For instance, if the data shows that your customers engage more with videos on weekends, this could help you schedule your reels accordingly to ensure better performance and reception. 

Hence, with AI predictive analysis you’ve got a strategic edge that keeps you ahead of the game.

4. Influencer identification

Fake followers and bots can ruin your influencer campaign and waste your precious time. Browsing through a list of potential influencers is a good thing but there is more to it than meets the eye.

AI can identify potential influencers quickly in terms of follower flow on social media by engaging with them like human influencers to promote product sales and weed out the fakes.

Using AI-powered tools brands can scan engagement rates, comment authenticity and growth patterns. 

For various brands, it is a powerful tool to identify micro-influencers when you want to engage smaller niche communities that often deliver better ROI.

– 7 Ways to Increase Your Social Media Authority

5. Real-time monitoring

There is so much more to look into when you are taking your brand forward. Hence, you need effective tools that can make your job easier and effective.

Manually tracking and analysing social media trends can be difficult and time-consuming. You can use AI instead to scan trending topics, keywords, and hashtags to gain insight into what is gaining traction.

Using AI tools can help you monitor local trends by geography, industry or niche making sure that your content stays relevant and timely. 

Whether you are trying to capitalize on a meme trend, incorporate a breaking story or use a seasonal hashtag, AI tools can help you make the most of all while keeping your content relevant to your audience.

6. Ad management

Ad management on social media requires constant monitoring to ensure your ads reach the right people at the right time. 

Since traditional tools fail to address this effectively, AI can analyze data from past campaigns, set the right budget, and put your social media ad campaign back on track.

Using AI tools can make things easier because AI can auto-optimize your ad expenditure, adjust targeting in real-time and avoid unnecessary costs. 

With AI-powered tools, you can manage your budget because these tools can pause underperforming ads and divert funds to better-performing ones automatically. 

This allows you to save time and money on your social media strategy and get better returns on ads.

– How paid ads work in digital marketing

7. Customer service 

In a world where competition is tough, you need to provide better customer support that keeps them loyal to your brand. 

While providing good customer service can be daunting, AI chatbots can offer 24×7 support by answering FAQs, booking appointments, and addressing grievances for optimal customer satisfaction.

AI tools are designed to learn from past interactions to improve their responses and can handle multiple queries simultaneously.

It also eliminates human error issues ensuring that your customers enjoy better service and support consistently. 

This is especially true for brands that receive repetitive questions.

– 8 techniques for improving the customer experience

8. Image recognition

Through AI, you can track visual mentions on social media to stay informed about any crisis. 

AI-assisted visual recognition also comes in handy during content curation.

Browsing through hundreds of images and photos can be time-consuming. With these tools you can do that quickly as they detect your logo in user’s photos helping you monitor your brand identity even when a user hasn’t tagged you.

You can also make use of image recognition features to analyze visual trends and competitor brand strategies. 

This insight can further help you to tailor your content to engage your audience accordingly and make a lasting impression.

9. Post scheduling

Various brands and companies today create content in advance which allows them to stay ahead of the game and plan their action beforehand. 

Hence, scheduling a post or a reel is a good way to ensure you are working as per your marketing strategy.

Determining a posting schedule and the best time can be challenging. This is where AI-powered management platforms take center stage to monitor user activity and patterns and ensure posts are evenly distributed and align with your campaign goals.

AI tools can quickly evaluate each platform’s unique engagement cycle to recommend ideal posting times. 

They can even reschedule posts automatically if sudden events make your content less relevant. This means you have a dynamic schedule that adapts in real-time.

10. Performance analysis

Knowing how good you are doing allows you to know where your brand stands and how you can drive it forward in the right direction. 

This is why you need better performance analysis that can provide you with relevant and timely data.

Tracking multiple social media metrics simultaneously can be overwhelming. 

AI tools can monitor performance continuously and deliver up-to-date insights about user engagement and campaign effectiveness.

With AI tools you can get insights on which post drives traffic, which platform converts the best and what time sees the highest interaction. 

This is essential to your social media strategy and overall brand growth.

These numbers can help you refine the way you post images, and voices and create content that aligns with what your audience expects. 

These tools can also provide you with recommendations and suggestions on what kind of posts to publish based on their predictive modeling. 

– 5 strategies to sell online courses on social media

Boost your social media strategy and sell more 

AI is transforming how social media has been leveraged by making everything more engaging, personalized, and efficient. 

In the years to come, artificial intelligence will transform our digital interactions in ways we could have never imagined.

From automating tasks to uncovering hidden insights, AI can provide you with more control and authority over your digital presence. 

If you feel like your social media strategy has lost momentum you can make use of these tools to reignite that spark and ensure that you can deliver what your audience wants.

This ensures that your social media is no longer manual, but intelligent, strategic and adaptive to the needs of your brand.

By hosting an online course on Coursify.me you personalize the course page with your identity and create links to your social networks, facilitating its dissemination.

Complete and optimized eLearning platform, Coursify.me is the ideal solution for those who want to create, sell  and promote courses on the internet.

– What is an eLearning platform?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post 10 Ways AI can help your social media strategy appeared first on Blog Coursify.me.

That said, there are several paid ways to attract a greater number of people to your website, such as ads and sponsored links, but for sustainable growth, the ideal is to be able to increase organic traffic, that is, attract visitors in a spontaneous way.

As social networks are important channels of marketing and relationship with the public, in this article we will focus on how to increase your organic traffic on Facebook in order to generate more sales for your business.

Why does Facebook deserve your attention?

Creating a relationship with the public should be the main strategy of any online business that wants to stand out and, to leverage this mission, nothing better than making use of social media.

For years holding the title of the world’s largest social network, Facebook continues to be an attractive online marketing channel for many brands. 

Just to give you an idea, the network attracts 2.29 billion daily active users and hosts around 40 million small business pages. 

If that doesn’t convince you, take a look at the data below:

• Facebook Messenger has over a billion active users
• Facebook is the social media that sends more traffic to websites
• The average user spends about 50 minutes a day on Facebook
• 38.6 % of the world’s population uses Facebook
• 500,000 new users are added to Facebook every day (6 new profiles per second)

These (pretty impressive) numbers are why you should invest time and effort into driving more organic traffic to your Facebook page.

There are several marketing tactics and types of content you can create to grow your audience, such as:

• Posts with text, photo or video content
• Short videos on Stories and Reels
• Create groups 
• Conduct prize draws and giveaways
• Use chatbots or autoresponders of Facebook Messenger to attend customers
• Close partnerships with influencers
• Go live

– How to create Facebook groups

Tips to understand Facebook and increase your organic traffic

To increase organic traffic to your website, blog or page, you need a digital marketing strategy, focusing on content marketing. In other words, it is necessary to generate content that interests and attracts the user.

Millions of unique users access social media platforms across multiple devices every day for a significant amount of time.

A giant in the middle, Facebook is the social network with the highest number of hits and, despite having been launched for a long time, it continues to grow and conquer new users. 

However, achieving results through Facebook is not an easy task as it may seem. In addition to the need for updating with qualified content, which takes time and work, the organic reach of business pages has dropped a lot.

– Benefits of Content Marketing for your company

It happens that in recent years, Facebook has undergone a series of changes in its algorithm (a factor that determines the content that will be viewed by each user) and in its policies for positioning news on the users feed. 

The platform started to offer more options for paid advertising and started to limit the space and organic reach of companies. 

One way out of this is to try to understand which factors the algorithm considers relevant and try to apply this in your publications.

The only problem is that, as with Google, no one knows exactly how the social network determines what is relevant to its users and what is not. 

What we currently know comes from the experience of several companies that use Facebook. It was based on this knowledge that we have listed the following tips to help improve your organic traffic on the platform. 

Post quality content

We’re all tired of saying this, but as a first fundamental rule, it’s always important to repeat. 

Pages that publish qualified information and add some value to people’s lives, teaching, informing or even entertaining, gain a greater chance of appearing on the users’ news feed.

When in doubt, follow the rule of thirds: one third of your content is your ideas/stories, one third is direct interaction with your audience, and the last third is promotional content.

Don’t overdo it

Keep your page updated, but be moderate. Nobody likes companies that overwhelm their audience with information and ads and end up hogging their feed. 

Especially when the content is promotional, it irritates both the user and Facebook, and can end up taking down your organic traffic for good. 

While there aren’t an exact number of posts that would be interesting to do, many social media professionalsdo n’t recommend more than three a day in the feed. If you want to go beyond that, opt for quick posts in Stories.

– How to Create Promotional Videos for Your Online Course

Post during off-peak hours

It sounds strange, but the logic is simple: on off-peak times you’ll get less competition. With fewer people posting, your content is more likely to stand out. 

It is also important to do an analysis via the Audience Insights about the times that your audience usually accesses your publications. 

To further improve your performance, run tests and establish a publication schedule based on your audience’s browsing routine.

Use and abuse of Facebook Insights

As mentioned above, Facebook Insights is an excellent tool created by Facebook itself that allows you to monitor and evaluate the results of your work.

Through a simple analysis it is possible to verify what is working, which posts your audience likes the most and thus change your strategy and actions to achieve more effective results.

Go live 

Facebook has made a big investment in its live video tool, encouraging and giving greater visibility to pages that use this feature.

Live video gets 4-7 times more engagement than other Facebook posts. Many brands have already registered up to 10 times the engagement.

Q&A is one of the most effective live video formats for B2B companies. For B2B and B2C, try demo videos, introducing and explaining how to use your product.

– Streaming Live Video: 5 Ways to Monetize

Use compelling images

Having visually compelling content is essential to standing out in people’s increasingly crowded feeds. 

Research has already shown that Facebook posts with images get 2-3 times more engagement than those without images. This is important because the more engagement, the more the algorithm understands that content is relevant and favors organic traffic to the page that publishes it.

However, posting low quality images and videos can make you look unprofessional and end up discouraging the visitor, so be careful with your Facebook post template.

Install Meta Pixel (formerly Facebook Pixel)

Meta Pixel is a small code installed on your website to enable tracking, testing, targeting and analysis of Facebook and Instagram posts. 

This analytics tool lets you measure the effectiveness of your ads based on the actions people take on your site.

At Coursify.me you can add Facebook Pixel to your account on Google Tag Manager and then register the Google Tag Manager container ID in the Resources -> Integrations -> Google Tag Manager menu and it will work. See how easy it is:

https://support.coursify.me/hc/en-us/articles/360016206819–How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-

You only need to configure it once per site.

Mix your post formats

Audiences like novelty, so give it to them in as many ways as you can, including varying the type of media used in your posts. 

If you mainly post images and your reach is low, try creating some videos and see if that changes the amount of organic traffic your page has been getting. 

Experimenting with new types of media will keep your content stream fresh and engaging for your audience. Also, you may find that there are post formats that perform better than the ones you usually use.

Importantly, while Facebook has never officially confirmed it, many marketers believe that prioritizing posts in new formats in the news feed results in more reach. 

Experimenting with newly invented post types like 360 ​​video or Facebook Stories can add benefit to your organic traffic if the algorithm prefers new formats.

– 10 Ideas for Creating Content for Social Media

Increase your organic traffic and sell more

Organic traffic for brands on Facebook is like water in the desert: it’s essential, but it’s hard to get.

There are no wrong answers here. Apply the tips above and track reach metrics to understand what is working best.

Keep trying new tactics, testing your strategy and putting out great content, and you’ll see the results show. 

The important thing is to maintain consistency and a good publication schedule.

Complete and optimized eLearning platform for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the work of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post How to grow your organic traffic on Facebook appeared first on Blog Coursify.me.

Now, there is a new way to save and share files, it is the so-called cloud storage. Explaining in a simple way, the term “in the cloud” indicates that the information will be saved online, available through a series of servers and offered by the internet. This new method of storage is convenient and efficient, because it is not subjected to failures in electronic equipment and allows your files are always available, no matter where you are. The first service to make this system of cloud storage available to the public was the Dropbox.

 How to use Dropbox

Easy to access and use, the Dropbox is a virtual file folder that can be synchronized between multiple computers, mobile devices, and also on the web. To get started just enter the site of Dropbox and do a quick registration.

To register the user gains up to 2 GB of free storage space. If you want more, you can indicate the service for friends to win 500 MB per indication accepts, it being possible to acquire up to 16GB in this way. There is also the possibility of sign plans ranging from 50 GB to packages above 1 TB.

The service provides the option to upload and download files by the browser itself or then install the Dropbox on your computer. After the installation, you only have to choose a folder on your computer to synchronize with the service servers. Thus, every time a file is created or suffer any changes, these changes will be synchronized in all devices that have access to the folder.

To make it even easier, the Dropbox allows you to share files between users. If you want your colleagues or customers have access to something stored in your Dropbox, all you have to do is choose which folders or files you want to share and send an e-mail to the person concerned. Since then the recipient will be able to view and edit the information which it has received access and if an error occurs simply revert the file to a previous version. Another advantage is that if the computers are on the same network, users can detect and transfer files without need to connect to the internet.

If still remains some doubt, watch this video that explains how it works the Dropbox in a very simple way:

https://youtu.be/OFb0NaeRmdg

In short, the Dropbox can be used by the following means:

Web

The Dropbox can be used through its main site normally. Using the tool through web user can create folders and subfolders, send files, move, copy, download and enjoy all its other features.

Mobiles

Dropbox app is available for iPhone, iPad, Android and Blackberry. The user only needs to have a register on the website of the service and access using your login and password. This is an efficient and free way to have your files at your fingertips regardless the place you are.

PC/Notebook

When you install the Dropbox on your computer it will create a folder in the location chosen. From then every file that is saved there and all modifications it suffer will be automatically updated and synchronized between all devices in that the application is installed.

Hosting your content in Coursify you can use Dropbox to upload your material and keep it updated. The two services integrate and are practical and efficient to make your job easier. Send an e-mail to hello@coursify.me and learn more about how to host your content online.

The post What is Dropbox appeared first on Blog Coursify.me.