Keep reading if you want to rank on Google, bring traffic to your business page, and take your blog’s SEO to the next level. 

Do Keyword Research for SEO Blog Posts

If you want to write well-optimized blog posts to rank better on engines like Google, you need to find the keywords with high search volume.

Despite having a high-quality and grammatically perfect article, for people to find your business page, you need to start your SEO journey with keyword research.   

Features of Keyword Research  

There are exact features that you need to pay attention to conduct experienced keyword research. 

Volume

Your task is to rank on the engines’ first page, for that you must find the keywords with high search volume. You can use tools like Google Adwords, Ahrefs or Semrush to find relevant keywords and their monthly search volume. 

Authority 

Besides the search volume, you need to determine keyword authority. Several keywords have super high authority on popular websites and at first you can’t compete with them.

So focus on finding keywords with good search volume that don’t exactly match the most popular ones. Focus on long tail keywords.

Relevance

Search engines are smart, and your content will rank for its relevance. Imagine that you Google ” How to write an article for media,” which brings up information about media literacy. The main keyword is media, but it does not relate to literacy. 

As a writer, you need to stay relevant with your keyword research so that engines will read your content and you will have professional SEO blog posts. 

Let’s look at a example on how to ranked on Google with smart keyword research.

As you can see above, “AI interviews” is a high authority keyword. It would be very difficult to rank on Google with this keyword, so you have to found an alternative with high volume and relevance but less authority from popular websites.

A smart alternative was to use the keyword “AI-powered job interview.” The keyword has a high monthly search volume as artificial intelligence is a popular topic. 

If the first keyword had been chosen, it would be impossible to rank on Google, as the competition had been targeting the keyword for years.

As a content writer, you must be flexible and attentive to keyword research before drafting your articles. 

– How to define keywords

Know who you are writing to

Targeting your audience will help you to have a straightforward and easy-to-read message in your article. 

Before drafting or brainstorming, think about your ideal reader. SEO audit would be helpful to get some demographics about the age, gender, and geography of your readers. 

Think about the language of your blog post. Is it for beginners? Can you use some technical words without definitions? Again, you need to think about your primary keywords and what kind of audience will search for them. 

Great SEO blog posts require an attentive approach to primary keyword research. For structuring and delivering professional articles, try to use specific templates and strategies. 

For example, if people search for ” AI interview companies,” they somehow know about AI interviews and AI interview structures and need information about companies. The best way of using this keyword would be a short introduction about AI interviews and a more significant focus on companies. 

The most common mistake writers make while trying to have SEO-friendly writing is relevance—the relevance with the keyword and their audience. 

To avoid these mistakes, shape your ideal readers based on an SEO audit, conduct constructive keyword research, and be picky with your every choice.

If you feel that all these tasks are too much for your workload, then hiring your desired virtual assistant (VA) will save you time and money as you can have secure help and coordinate all the tasks accordingly. 

Structure Professional SEO Blog Posts

People live busy lives, and they need to get information quickly. Therefore, when they open your articles, they will skim them and then realize if there is a need to read them further. And this is how your body paragraphs and titles should be extra appealing and informational for the readers. 

Sometimes it is quality vs. quantity in content marketing, and you must provide high-quality body paragraphs to get higher demand. 

Use H1,H2,H3, H4 tags. All your titles should be relevant to the main topic and keywords of the articles. Use subheadings and put relevant keywords right in the subheadings. 

Therefore, every detail is essential for classification. To make your article more interesting, you can use new features like Icon fonts. The important thing is to maintain the coherence of the text and use relevant words.

Why is this so important? Imagine that you have already done your keyword research and have SEO-optimized content, but you still have a high bounce rate. 

It is common for beginners to focus on keyword research and forget that they are not writing academic papers but are delivering blog posts. 

The people who will read your articles do not need academic structure, as they haven’t searched for it. Your texts should be informational and appealing to the reader. 

– Benefits of Content Marketing

Visuals Matter; Communication By All Means 

Visuals are essential for great SEO blog posts. Sometimes your approach should be “show, don’t tell,” and you must find the best way to present visuals. 

Let’s have an example of a wedding website that tries to generate leads. In the blog section, they will try hard to present their benefits. But the representation of wedding guest books or photo albums would be the better way to appeal to the customers. 

Focus on the purpose of your visuals. Do not search for random stock images just to have them. Your content needs to be fluent, and each part should have a vital purpose for communication. 

Use creative photos and interactive animations in your content. You can find many free resources; thus, Freepik have a high range of stock photos, which can be helpful for SEO blog posts. 

Also, you can further enhance your images using editing software. With these tools you can give new life to your photos, lighting them up, creating cool effects like cartoons, and much more.

Whether you use stock photos or take pictures for your content, make sure to keep it relevant and attractive.

Insert Relevant Links to Your Post

Search engine optimization is also about the number of relevant links to your pages. And this is why you should also strive to include some relevant links in your SEO blog posts. 

It can be relevant content, a tool, or anything that will help your readers to examine the topic further. 

Keep in mind that Google and other engines conduct a semantic search to examine the importance of your website. They use several indicators include your keywords, the number of links that lead to your website, and visitor behavior onsite through analytics. 

Many websites have policies to accept guest posts and links from other sites, which can be very advantageous both in terms of generating relevant content and financially. However, it is necessary to create guidelines so as not to drop the quality of your blog.

While drafting your articles, read other relevant articles about the topic to make a reference and make sure they are not your competitors.

Link-Building Essentials 

Link building is the procedure of creating one-way links, “named backlinks,” to a website to enhance search engine visibility. 

Thus, all the popular websites have link-building systems, which is how they maintain their relationship with search engines.  

Many successful SEO firms in the UK use unique link-building tactics, and to get an idea about new strategies, you can check their methods and services. 

Links determine the quality of a webpage, but as in the case of the keywords, you still need to pay attention to the relevance and authority of the website. 

As a writer, you need to find quality articles that can enhance some of the dimensions of the topic you have discussed. 

In the next stage, you can use Semrush or Ahrefs to determine their authority and relevance; afterward, add them to your worksheets to give credit to your post. 

The results above show that “SEO technical audit” ranks websites that have high backlines. 

This keyword has a commercial side and is hard to rank with. Therefore, link building enabled it to rank on the first page of Google and currently helps the website with it monthly organic traffic. 

– Link building: 5 techniques that give results

Keep an Eye on Bounce Rate

After you have published your first article, you have the constant task of following the results of the published content. 

After publishing your articles, you have a high bounce rate, meaning that people click on your articles and skim them but do not stay on the page to read them. Of course, it can be stressful for you as a writer, but you need to understand the reason behind this issue. 

Many times, for having professional SEO blog posts you need to modify the structure of articles. 

There are several reasons your content can have high bounce rates. The keywords you have used might not be relevant to your articles. Another issue can be your article’s structure and the design’s user-friendliness. 

How to Structure Your SEO Blog Posts 

An inspiring and engaging introduction can make your reader stay longer on your articles. You should explain why the reader should read the articles and why it is worth their time. 

Telling them that you have some tips and tricks from your own experience would be an excellent reason for your readers to spend time on your article. 

Writing great SEO blog posts is like trying to paint a picture. You need to have an adequate flow from the introduction to the conclusion. 

Imagine if we had told you all the key hints about link building and structure in the article’s introduction. Would you read the body carefully? 

Probably not, as you will already have the answer to the questions you were here to read. 

Therefore, restructure your articles that have a high bounce rate. 

– 3 Copywriting tips to sell more

BONUS TIP: Know Some Useful Tools for SEO Writers

We have covered the keys to SEO-optimized content but haven’t mentioned the essential tools you might need.

As we mentioned, tools like Google Analytics, Ahrefs, Semrush and SE Ranking can help with the keyword research and SEO audit.

Regarding the article content, take into account that you don’t have to rely on your knowledge of every topic; you can explore further and discover something appealing about the subject. 

Organize a research-based article writing approach.  Do your research two or three days before the deadline for your first draft. 

Remember that you need to give credit to the experts in your articles so they will be cited, and at the same time, your readers will know that it is a reliable source to get information. 

Another great way to conduct a survey or research, besides Google, is LinkedIn. You can gather several experts from different fields and organize focus group discussions. 

You can get new and relevant ideas nobody else has discussed from those discussions. Do not miss the chance to stand out from the crowd and bring your own structure to the content writing industry. 

Also, you can use Grammarly for a quick grammar check. 

Use SEO Blog Posts to Sell More Online Courses

Content writing is about clarity and relevance. You appeal to search engines and humans if you have clarity and relevance. 

Writing SEO blog posts is about dedicating time and effort and, at the same time, staying unique for your audience. 

Remember, people, write because nobody listens, write in a way to become the constant and attractive sound of your readers’ ears. 

Produce content regularly and soon you will see your traffic growing and, consequently, your sales increasing.

Complete eLearning platform optimized for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your business.

The post 5 Tips on how to write SEO blog posts appeared first on Blog Coursify.me.

Why to start a blog?

Creating a blog for your site gives you a 434% higher likelihood of being highly ranked on search engines like Google.

When you do a search on search engines, they crawl all sites with content related to the topic you typed, trying to find the ones that are most complete, best rated, and updated.

For this,  Google and other search engines do a reading of keywords, terms related to what you are looking for.

That’s where the Blog comes in.

Using a blog, you can produce relevant content for your website through weekly posts, for example.

When you do a search, Google finds your keywords, content posted and updated, and understands that what you are sharing is recent and relevant, giving priority to your site in the results that will appear to the user.

– How to Use your Blog as a Marketing Tool

To start a blog also helps you position yourself as an authority in your niche.

It’s one thing to tell people on a sales page that you have 10 years of experience. Another is to prove your knowledge through informative posts.

And the better news yet?

Starting a blog to support your business is not difficult and can generate direct financial return over time, through guest posts and insertion of links.

Set-up is easy, and if you keep a timeline to create content, maintenance is also simple.

Here’s a step-by-step guide on how to start a blog.

Step by Step to Start a Blog

The beauty of blogging is that you really do not need anything to get started except from a computer and the Internet.

There are great tools to help you to start a blog, but first and foremost you are required to take the following steps:

Acquire a domain name

Buying your domain name as well as customizing your business helps differentiate it from competition.

Doing this costs only a few dollars and makes you look more professional than if you were blogging in a .blogspot or .wordpress URL.

You can buy domain names in Google Domains, for example, where you can set up your custom email account with your new domain.

Other good options are the NameCheap, Hover and GoDaddy.

Hosting

Think of the domain name as your address and the hosting provider as your home.

Paying for hosting is like renting an apartment, and your hosting provider is your landlord.

You can host your blog through providers such as Hostgator or BlueHost, or create a blog with WordPress, for example, one of the best content management tools of the moment.

– Video hosting: know what are the best platforms for your business

Visual elements

Your visitors will spend some time on your blog, so it is important that it is nice and well organized.

If you are going to start a blog from scratch, the tip to set the layout is to visit some blogs that you like and get good ideas.

Tools like WordPress, in turn, provide ready-made layouts, and you just set which ones you like the most.

The visual configuration of a blog is one of the hardest parts and one that you should pay close attention to.

Remember that it is important to prioritize the organization of the text and readability.

Niche

As your main goal to start a blog is to support your online business, be sure to produce relevant content to your target audience.

It sounds basic, but it’s easy to lose focus and blog about everything under the sun.

Think of your blog as a tool to encourage your audience to buy.

Create content that will get interested people ready to take your online course.

What you need to do before you launch your blog

Once you’ve done all the steps listed above, you’re almost ready to launch your blog.

But hold the excitement, because before pushing the “publish now” button, there are a few more factors that you should consider.

1. Content Backlog

Before you click “publish”, create a backlog of posts that are ready to go.

This is necessary for two reasons:

• Have multiple posts published on launch day so your audience has more than just one thing to read.
• It is important to publish consistently, and unforeseen events may prevent you from writing regularly. Leave 2 to 3 posts saved, ready to be published when you need them.

2. Visual Identity

To establish your brand, you need to have a well-defined visual identity.

That is, when creating a blog, make sure it looks like the rest of your business.

A website with a cohesive brand and professional image helps visitors to see you as an authority.

If you already have an active online business, use the same visual elements in your blog, such as logo and color palette.

– Design and Video Editing Tips

3. Email Capturing

One of the most important things to promote your online business is your email list, and when you start a blog you have endless opportunities to get more subscribers.

One of the easiest things you can do to collect email addresses is to offer rich materials within your posts.

A rich material is a bonus material, such as an e-book or video, that your audience can access by registering their email.

– How to create a successful e-mail marketing campaign

4. Editorial Calendar

Defining an editorial calendar, that is, an agenda of postings and topics to be addressed, can help you to be more productive.

This tool works like a visual timeline, showing exactly what you need to do and when.

Also, putting your content in a calendar helps you plan for seasonal events you want to write about, such as holidays and important dates.

5. CTAs

You also need to enter some business information and the famous CTAs (call to action) buttons.

The blog serves to inform your target audience, so insert your CTAs without exaggeration, subtly.

See the Coursify.me blog, for example:

Note that in the navigation bar the topics covered in the blog are listed and, at the end, a button in different color has been inserted, inviting the reader to enter the site and begin their course.

On the side, a banner also acts as a call to action, visible, yet discreet and well integrated to the rest of the page, maintaining the same visual identity.

Okay, now you can already press on “publish now” and put your blog online.

How to promote your business with a blog

Once your blog is up and running, there are some actions you can take to help drive your blog traffic to your business.

Add it to your navigation bar

Your site’s navigation bar should display your most important links, no more than 6 or 7, and the same principle applies to your blog.

This makes people click on what is more important to both your business and to those who are interested in your product/service.

Note that in the navigation bar of the Coursify.me blog the “Get Started” button links to the main page of the site.

Likewise, a link to the Blog has been placed on the homepage to make it easier for the visitor to search for more information about online courses.

Mention your business  

If the purpose of your blog is to promote your business online, be sure to mention it and link it to your posts.

During or at the end of each post, you can assign a simple paragraph (or more) to talk about how your product/service is the solution to the problem presented in the text, or relates to the topic covered.

– Copywriting Tips

Remember that the more links you point to your company page, the greater the likelihood that the public will click and become a customer.

Provide free resources

To really convince your readers to subscribe to your email list, you need to offer qualified content for free first.

Enter the offer of rich, special materials, among your regular posts, thus requesting the registration of an email for access.

To convince your first subscribers and give them confidence, you can even offer the first lesson of one of the courses you have already created as bonus material.

In addition to increasing your mailing, if subscribers like the lesson, they will be more likely to dive and buy the entire course.

– How to generate leads

Why to Start a Blog to Sell Online Courses

If you are still thinking about to start a blog, there is no better time than the present.

Close to the effort you put into doing your online course, starting the blog is nothing and may just be what was missing to boost your course.

Follow the step by step we teach, keep a consistent schedule of updates and draw your audience to you.

Remember that in addition to informing your audience, a blog helps you to prove your authority on the subject and gives more confidence to anyone who is considering acquiring your course.

Inbound and Content Marketing strategy, with a well-planned and consistent posting schedule, you’ll be able to improve your site’s position on search engines and drive more traffic to your page.

– Using Inbound Marketing

Coursify.me is a completely dynamic and customizable hosting platform that supports and provides resources for those who want to create, promote and sell online courses.

Present in more than 60 countries, Coursify.me is the perfect solution for you to have your own business without having to invest anything to get started.

– Learn how to sell online courses

Visit our website, test the platform and know why we are the best option for you.

The post How to Start a Blog to Promote your Online Business appeared first on Blog Coursify.me.