When starting your own business, keep in mind …

The pandemic that took over the world in early 2020, leaving many people unemployed or with low income, was undoubtedly another driving factor for the countless new businesses that have emerged out there.

– How the pandemic changed education

With the rules of social distance, the internet was and continues to be vital for the survival of countless companies and professionals, and served as a way for hundreds of people to keep making money.

The access to technology and ease of selling products and services online, such as eLearning courses, certainly opens up a range of possibilities for you to start your own business, but the truth is that entrepreneurship is still a path full of mishaps and challenges.

However, with good planning, a lot of dedication and passion for what you do, the results, in addition to being rewarding, can be much better than expected.

Here are six tips that we have separated for you to read before start your own business:

1 – Do what you love: passion for what you do is the first secret of success. After all, if you are going to do something you don’t like, any job out there will do. Making a company / product work requires time, and it can often be very frustrating and disheartening. At these times, what will continue to push you forward is the love for what you have chosen to do, and only by persisting you can achieve success.

2 – Know your area: the Internet is there, use it. Study everything related to your business, hold workshops, talk to experts on the subject, master the area in which you intend to act. You will not be able to convince anyone of your idea if you do not know how to explain it in a clear, simple and direct way.

3 – Plan: sit down and put in a document a step by step to follow to get your business off the ground. This is the time to think and calculate costs, risks and benefits. Time to find out what is feasible, what can pay off, and what might be best not to try at first. Good planning is what will keep you in line and your business moving.

4 – Be rational: use logic to invest in what is possible to do. Don’t take a step bigger than your leg trying to embrace the world. Plan the best location, approach, method, technique, before putting effort, time and money into something.

5 – To err is human: do not be discouraged in the face of mistakes and failures, they are part of every experience and serve to teach you the best way forward. Accept, learn, correct and move on.

6 – Changing does not mean failing or giving up: along the way that idea that seemed so brilliant before may not be effective. Let go. The good entrepreneur knows the time to change the course of the boat. Making changes can be essential, don’t be afraid.

Leaving the comfort zone and risking something new can be hard work, but it certainly has a special flavor of victory, in addition to results that can change your life once and for all. Take a deep breath and start your own business!

– How to set up an online business

Why teach?

After decades of standardized and indisputable methods, the education we know is finally undergoing a necessary revolution.

The molds, concepts and possibilities have changed and there is no better time for those who always dreamed of teaching or for you to start thinking about the idea with different eyes.

Teacher’s moment

Never before in the history of education has it been possible to teach thousands of people at once. Knowledge was passed on to the number of students who could fit in the classroom.

Never before has it been possible to have easy access to so many masters and types of knowledge. And, most extraordinarily, never before has a teacher really had the chance to earn big money as a teacher.

The main reason for this change, we all know, was the invention of the Internet. Breaking down geographical barriers, it has enabled knowledge to travel the world, making it much easier to access. But, how exactly does this improve the teacher’s life?

– Technology, students and online education

Parallel professions 

Regardless of the profession we practice, we are all capable of teaching something to someone else. 

Passing on information, teaching, is part of the human being’s routine and instinct, and maybe that’s why it is a real delight. It is a pleasure to talk about something we have mastery over. 

You can pursue any career and use some overtime to record a video, write a text and teach what you know. Then just put it on the Internet and start your own business.

Profit

Many people who have already had the dream of teaching have abandoned this purpose for a career that would guarantee a better income and a more comfortable life. However, with the possibility of teaching thousands of people at the same time, from the comfort of our own homes, this reality has changed. 

Students want to have the best teachers, everyone wants to learn from the subject matter expert. So if you are good at what you do, people will pay to learn from you.

Another advantage is that you only need to create a course once, and you can continue to profit from its sale indefinitely. And even if you want to sell at a lower cost than you would charge for a face-to-face class, it doesn’t matter, because the profit from something that can be marketed to an undetermined number of people will always be higher.

– Practical guide for creating and selling online courses

Pleasure

There is no denying that working for pleasure is an unbeatable advantage. As Confucius would say, “Choose a job that you like, and you won’t have to work a day in your life”.

There are few professions that can boast of the nobility of their purposes with that of the teacher. Teaching, passing on knowledge and watching someone learn, being better at something, becoming something, is rewarding.

For those who exercise this profession daily, in the classroom, there is no doubt that the obstacles are numerous. But, with the facilities brought by online teaching, more people can experience the delight of teaching. 

When setting up your own online course business, you work at your own time, pace and availability, but with the same desire and passion, which are the secret of any successful business.

Start your own business: tips for creating an online course

To start your own business teaching what you love, here are some tips on step by step to develop your own online course.

Define your audience

The first step is to make clear the theme and purpose of your course and who it is intended for.

Find out who your target audience is and start communicating directly with them, in the language they use, and come up with strategies that will catch their attention.

– How to create buyer personas?

Divide the content into parts

Segmenting the content facilitates learning for students. Doing so makes the process more dynamic and less tiring and creates a logical sequence to receive knowledge.

It is important to remember that the student will have the possibility to pause the class and go along according to his time availability and assimilation capacity. Dividing the subjects covered in topics makes it easier for the students to organize, study and find out how he is progressing on the course.

Choose the course format

The options are numerous: video lessons, ppt presentations, audio files, texts and even live streams.

The tip here is simple: do a research on how each one works, find out which your audience prefers and what resources you need to run it.

If you still don’t feel ready to appear on video, you can opt for video tutorials with audio and presentations. But if you have no problem displaying your image, go for it and make a quality recording.

–  Learn how to record videos at home

Create a lesson plan

Time to sit down and have a good time planning. You have the knowledge, now you need to define and organize how to pass this on to students in order to facilitate learning and understanding.

It is not as difficult as it seems, just organize a logical sequence of how you will explain the content. To help, show someone close, ask for opinions and, of course, practice a lot.

Interaction

Create exercises, tests, projects to be developed and even discussion forums. Promote the debate, reasoning, interest and encourage students participation, making them the protagonist of their own learning.

Be available to answer questions. Track your students’ performance and, if necessary, supplement their studies with supporting materials, such as links to related sites and downloadable content.

Choose an eLearning platform

To market your online course you will need an eLearning platform, a software content hosting. This is the solution that Coursify.me offers.

Through our Learning Management System (LMS), you create your online school, personalize your page with a cover image, title, subtitle, logo, domain and integrate with your computer and accounts on Dropbox, Youtube and Vimeo to upload content. The management of enrollments and online payments are also done through the platform.

– Whats is a Learning Management System (LMS)

Present in more than 60 countries, Coursify.me is an intuitive and easy to use eLearning platform, being the perfect solution for you to start your own business and guarantee a new source of income. Success depends only on your work.

To know more, visit our website, make a test and take advantage of all the features of our platform to create and sell quality online courses.

The post Start your own business: tips to new entrepreneurs  appeared first on Blog Coursify.me.

We talked here about the Distance Education market in Brazil and its excellent levels of growth, investment and commitment by an increasing number of students, teachers, universities and companies.

It is no wonder that with access to the internet increasingly facilitated, learning online will be the teaching method more sought by those who do not have time, financial conditions or easy access to educational institutions. But what about the e-Learning International market? How distance education is seen in the rest of the world?

E-Learning International Market: data and trends

A report on e-Learning Market Trends and Forecast 2014 – 2016 released by Docebo, provides a detailed segmentation on business opportunities in Africa, Asia, Australia, Europe, North America and South America.

The research is backed up with facts and figures top trends, topics and predictions for each area, and gives a comprehensive overview on the e-Learning international market:

The adoption of the SaaS (software as service) model is playing a pivotal role in reshaping the entire industry and has a huge influence on increasing the e-Learning market size. Analyst reports show evidence of SaaS Industry growth and this trend will continue for at least the next three years.

There are 3 main reasons for seeing this upswing in SaaS:

• Speed of implementation
• Savings on capital expenditures
• Savings on operational expenses

The online education is done through platforms that operate in SaaS model. These platforms, known as LMS, Learning Management System, are responsible for hosting courses and schools online and offer all necessary resources for the teaching and learning within virtual world.

Major trends in the e-Learning international market

According to the LMS technology become more and more sophisticated, the e-Learning international market changes, evolves and presents the trends that gradually reflect on distance education in different regions of the globe. Check out some of the top e-Learning trends in 2016:

Mobile Learning

Mobile learning, or mLearning, is one of the main reasons company owners launch learning management systems. These leaders want their employees to have the luxury of accessing training resources on any device, at any time, from any place. It’s estimated that the mobile learning industry alone will grow to over $37 billion by 2020.

Gamification

Of all the eLearning trends, gamification is perhaps the most fun. After all, who wouldn’t want to spend time gaming? It offers a welcome break from the hectic day. At the same time, gamification in the workplace promotes training and knowledge retention; and it does a great job of bringing elements of entertainment and relaxation to any type of online training.

Video-class

There is an estimate that, nowadays, people spend more than five hours per day watching videos. Data indicate that the traffic dedicated to the consumption of online videos will reach 80% in 2019. In this reality, there is no doubt that use videos in online classes is an idea that is sure to attract many students.

Big Data

According to an article published by Learnnovators, Big Data (as it relates to eLearning) is defined as “the data produced by learners interacting with the learning content”. This data is collected through Learning Management System and other media. This year, Big Data has been a big trend in e-Learning international market, and it will continue to be one as time passes.

Competency-Based Learning

Employers and employees alike are becoming enthusiastic about competency-based training. This is because it helps employees get promoted quickly. The opportunity to self-assess, determine skill sets, and what skills will be needed to advance one’s career provides motivation for the learner, and greater value for the organization whose learners are more engaged in training and developing demonstrable skills.

As you can see, the e-Learning international market keep growing with optimism, already well established even in the corporate middle.

SaaS for hosting online courses, the Coursify.me is a complete platform for teaching and learning online and already counts with various professionals and students enrolled. In a market in full expansion, the return on investment and success is promising and expected in a short time. Contact us via email help@coursify.me and host your online course with whom it is a reference in the area.

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Even with it undeniable accessibility and convenience for the student, many still raise doubts about the worth of this innovative learning method.

Classroom education and online education

Classroom education is the traditional form of education, that one that we all have to go through and that involve the presence of a teacher and students in a classroom. Old model of education, despite presenting results, it has been facing big and necessary changes with the technological advance and the resulting facility to access information.

With the advancement of IT and Internet access everything has change and education was one of the first areas to feel this revolution. This advance brought the distance learning possibility and its many advantages have been helped a lot of people that do not have conditions to go to a school to learn or those who are searching for new skills in their free time, without having to leave home. But there is still a lot of discussion about this subject and to make some aspects clear we answer here the most common doubts.

1- Create and update an online course demand great expenses.

MYTH. It is possible to create online courses with many familiar and easy to use tools like PowerPoint, for example. Another way pretty simple to do it is to record a video and make it available on Youtube or Dropbox. After you are done producing the content, all you have to do is to host it in an online platform like Coursify so that your clients have access and you can upload update material by yourself, without extra costs.

2- Lack of interaction with the teacher in a virtual environment disturbs the learning process.

MYTH. With the right didactic and method it is possible to create a totally interactive environment, in which the student is encouraged to complete and pass phases. There are a lot of tools and free apps available on Internet to help to teach and keep the student attention. Besides, this way of teaching makes the student to assume a proactive posture about his/her own learning process.

3- It is impossible to compare distance education to classroom education.

TRUTH. It is impossible to measure the difference between results of this two learning methods. According to Stavros Panagiotis Xanthopoylos, executive director of FGV Online (Getúlio Vargas Foundation), “what we can affirm is that Internet, and especially the arrive of Web 2.0 with social networks, brought a new communication dimension that allow us to leverage our personal and professional life and school education. This phenomenon is irreversible and has been revolutionized pedagogical processes, without prejudice to learning results when compare with traditional methods”.

4- Online learning threat the role of the teacher.

MYTH. In both methods the role of the teacher is necessary. A classroom teacher can also be an online course teacher and vice versa. In fact, there are follow-up tools developed to online courses that make possible for the teacher to monitor the student performance better, besides give him/her the chance to apply more tests and activities to help to stimulate the learning.

There is no doubt left that online learning come to stay and improve the chances and quality of education. If you are a teacher and want to put your content online, get in touch with Coursify through the email hello@coursify.me, we will be happy to help you. If you are a student looking for knowledge, browse our website and see the options we have available, it will be a pleasure to help you too.

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In June 2013, the friends Alexandre Fracazo, Fernando Garrido and Patrick Espake decided to join efforts to create an online education modern software. Unsatisfied with the solutions available in the market, they united their knowledge and developed a new software, with the purpose to revolutionize, connect people and make education fun and pleasant. That’s how Coursify was born.

Create the company demand a lot of hard work and union of the team to make decisions like choosing a name, logo, developing plataform technology and dedicate themselves to a profund study about online education. With a lot of determination, love and faith in what they do, today the partners are considered experts on e-learning.

Looking back, 2013 and 2014 were years of great achievements and lots of learning. In team’s view, Coursify passed through an amazing maturation during this time period. Now, about to start 2015, they feel that this will be the most special year of all, time to see their hard work recognized through the connection of more teachers and companies with their students.

Coursify team wishes to accompany your accomplishments in 2015 and through the next years. We have the most absolute certainty that we can offer the right partnership to you and your business. Come with us to build another part of this great history.

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Not only the technology and means of transmitting information evolve, but also the society and its capacity. If a few years ago computer was a young people thing, impossible to be understand by the older generation, is easy to realize how this reality changed, you just have to look the gray-haired sir on the next table sending messages in WhatsApp, or how many over fifty people profile you can find in social networks.

While the means of transmitting and share information expanded, obstacles like place and distance felt down. To the joy and future of the youth born far from the best educational centers, appears the video classes, or like we call, the online classes.

New business

Since Salman Khan launched his awarded teaching method of free videos published on Youtube, many tried and begun their business in this field.

In the last four years many companies specialized at school subjects teaching through online classes. A good example is the company Geekie.

Created in 2012, it went further from just teaching disciplines like physic and history. With a selected professional team, the company developed algorithms to detect how each student understand better a subject, and with that information customize content and exercises to turn the learning process more efficient.

 “The association between technology and education is inevitable. The model based in the class with blackboard and chalk must fall in a few years. Teachers have to let the traditionalism go”, says the history teacher Hugo Calhau, according to an interview given to Exame magazine. Hugo divides his time between morning classes at schools and afternoons at Geekie, where he edits the history content to on-line classes.

Realizing this new market niche, other companies appear, like Veduca that translate classes of the best international teaching institutions to Portuguese.

Present X Future

Analyzing these information’s, some points are well established:

• The students pass from secondary to main actor and searches for what wish to learn, improving assertively and efficiency.
• Pass from several straight class hours to a more fragmented and flexible workload.
• With the growing use of mobile advices like smartphones, learning becomes mobile.
• Quality education accessible to all.
• Teaching is no longer linear; it allows several ways of learning and information sources.

What can be observed is that this way of learning fits better to the professional that the market is looking for, the one capable to combine different information, make connections and presented a line of thought and solutions based in a broad vision of situation.

Is not accepted anymore be stuck on a chair for many established hours just listening, we search for knowledge in our time and space. And this is happening already.

Coursify

For those interested in get in on this market niche and take advantage of its crescent expansion, Coursify offers a solution that will make your life easier.

Through our platform the client creates its brand, customize name, cover image, title, subtitle, logo, domain and connects through its Dropbox, Youtube and Paypal accounts to upload content and receive payment. Students and results management is made by the platform.

If you have any doubt contact us through the email hello@coursify.me and we will make our best to help you.

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