Step by Step to Create a Visual Identity to Your Brand

What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …

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Instructional Design and Distance Education

Instructional Design or instructional project is the term commonly used to refer to pedagogical engineering, a set of methods, techniques and resources used in teaching-learning processes. In distance learning, its role is to facilitate learning through the construction of didactic material.  Instructional design: basic principles In the book, Improving Adult Literacy Instruction: Supporting Learning and …

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Learn how to transform your face-to-face classes into online classes

With the growth of the eLearning market, countless people saw the opportunity to start a new business by transforming knowledge into online classes.  The rise of distance learning has not gone unnoticed by classroom teachers and, especially now, with the crisis of the new coronavirus, having the content of classes in digital format has become …

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