Copywriting: How to Create Powerful Sales Copy

Do you know that text that catches your attention on the internet, among countless others? So, this happens thanks to well-done copywriting. Great sales texts are out there, drawing our attention on landing pages, banners, emails and social media ads.  In this article, we’ll talk more about this conversion-focused writing and how to create messages …

Continue reading

9 Tips for Creating Professional-Looking Videos

Creating videos with a good look doesn’t have to mean spending money on cameras and other production equipment.  You can get great results by paying attention to a few details during recording that make all the difference.  Creating Videos: How to Get Good Results with Few Money With smartphones making it possible to create videos …

Continue reading

Digital Marketing: Tools for Optimizing Your Blog

Every passing day the battle for consumer attention increases. Traditional marketing loses space to digital marketing, which is faster, more focused and economical, and brands start to increase their interaction online, using blogs and social networks. The focus is content creation. Offer the consumer information of interest to attract a qualified audience and sell more. …

Continue reading

10 Strategies to Promote and Market Your Podcast 

Thinking of starting a podcast? In this post we’ll show you why this can be a great channel to add to your marketing campaigns and generate revenue for your business. Why start a podcast? According to recent data, there are around 1 million active podcasts in the world, available in multiple channels and languages. A …

Continue reading

5 Steps to Perfect Your Online Course Launch Strategy

Launching something new to the market is a big deal for a company. Whether updating a service or a new product, the goal is always to attract the user and the growth of the brand.  However, even if you have a quality product that can make a real difference to your customers, it will likely …

Continue reading

How to know what my audience wants and attract leads

Want to create a successful online course and attract leads? Find out what your target audience wants. Neither your course nor your marketing campaigns can be successful if you don’t know who your personas are and what they really want and need. After all, only after knowing your target audience’s needs, preferences and problems can …

Continue reading

Discover the best online payment platforms for your business

Gateways and payment processors make online payment simple and easy to manage. Necessary for those who want to make sales on the internet, let’s learn more about these services and what are the best options on the market today. Quick Guide to Online Payment Systems First of all, we’ve made a quick summary with some …

Continue reading

Online assessments: 3 guidelines for developing great online tests

The growth of the eLearning market has led to increased competition and the consequent need to increasingly improve the content offered. So, in addition to excellent classes, instructors started creating online assessments more often to help students test their knowledge and also assess the effectiveness of the teaching material. For those who are new to …

Continue reading

8 Common problems when recording audio and how to fix them

Recording audio for your videos may not be as simple as it sounds. The first recommendation is to use an external microphone, but even so, some care is needed to get a good result. See the most common mistakes that can happen while recording and learn how to fix them. Recording Audio: Common Issues and …

Continue reading