Instagram: how to use it to promote your online course

In April 2017, Instagram revealed to have reached 700 million users, of which more than 400 million access the platform daily. Thanks to this impressive number, most companies today adopt Instagram as one of their key lead generation tools. Today, Instagram has more than 1 million advertisers and 8 million business profiles. Why and how …

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How to generate leads for your online course

The main purpose of Digital Marketing is to generate leads for your company, that is, to attract potential customers through your online channels. What is leads generation? Lead generation is the process of collecting contact information from potential customers and obtaining permission to contact them with offers and updates from your company. Because email marketing …

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MailChimp: create email campaigns to sell online courses

Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …

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Discount Coupon: how to use it in your online business

Who usually does online shopping is familiar with the famous virtual discount coupon. Used by several companies, coupons play a strategic role, and are often determinant in the purchase decision. What is the Discount Coupon The discount coupon used in online retail is nothing more than an alphanumeric code that gives discount on the purchase …

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Sales funnel: what is and how to create one for your business

One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …

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Remarketing: What is and how it can boost your sales

One of the most important tools of digital marketing, Remarketing is a powerful way to connect with those who visited your site and realized it or not, some action. Understand what is and how Remarketing works Remarketing is a tool that allows the display of content and ads to anyone who has had contact with …

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Vimeo: create quality videos to your online course

Vimeo is a platform on which users can upload, share and view videos. With over 70 million users, the tool offers videos in high quality and has gained preference among professionals who want to showcase their work. Why use videos in your online course A research conducted by Cisco found that global IP video traffic …

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Free online courses as strategy to attract students

The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective. Deliver content to the consumer is the basis of Inbound Marketing, unlike traditional marketing, it is focused on creating a relationship with the customer. How to get students with free online …

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How to sell online courses: Practical Guide to sell your course

How to sell online courses is a common question among professionals who are starting in the Distance Learning market. To get good results, there are some steps that must be defined and enforced carefully. Learn how to sell online courses The elearning market is booming, with even more and more higher education institutions offering distance …

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