How to make a satisfaction survey for online courses

Conducting a satisfaction survey is an advantageous practice for companies and consumers. This action helps to establish a channel of dialogue with the public, which starts to feel more valued, and enables the company to offer a more assertive service, developed according to the needs and preferences of the consumer. Benefits of applying a satisfaction …

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How to create buyer personas for your business

Buyer personas are semi-fictional representations of your ideal customers based on data and research.  The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …

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SEO for beginners: a guide for digital entrepreneurs

Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …

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How to Sell Online Courses on YouTube

If you are in the eLearning market, selling your online courses on YouTube is an idea that has probably crossed your mind. After all, YouTube is a very popular channel. But that’s exactly why things are not that simple. Selling Online Courses on YouTube is a good idea? Many people think that selling online courses …

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Email Marketing: How to Create a Successful Email Campaign

Want to build customer loyalty and increase sales? Invest in email marketing. Best way to communicate with your audience, email campaigns are a powerful marketing strategy. What is email marketing? Email marketing is an email sent from a company to one or more potential customers. While everything in the digital world seems to change fast, …

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Webinar: How to use it to sell online courses 

Webinar, have you heard of it? Among the various technological tools available to those who create online courses, this certainly deserves to be highlighted. Webinar: what it is A webinar is an online video seminar, which can be recorded or broadcast live.  Currently, the main Webinar platforms are Youtube Live, Google Hangouts, WebinarJam and GoToWebinar. …

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How to use Video Marketing to sell online courses

Video marketing is another feature of the arsenal of tools that you can use to sell courses online, but, let’s be fair, this is “The” feature. If you are remotely aware of the way people consume content on the internet today, you already know that videos are the big favorites of the moment.  Not sure? …

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Instagram: how to use it to promote your online course

In November 2019, Instagram revealed to have reached 1 billion users, of which more than 500 million access the platform daily. Thanks to this impressive figure, most companies today adopt Instagram as one of their main lead generation tools. Why and how to advertise on Instagram Despite the impressive number of users, Instagram has less …

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How to retain customers for your online courses

Retain customers and ensure a stable student base for your online course is ideal to have more peace of mind and guarantee a recurring income. Why retain customers is better than acquiring new ones? Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current …

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