Category Archive For "Digital Marketing"
Customer Loyalty Program: what is and what its advantages for your business
Customer loyalty program is a strategy to retaining customers increasingly popular in companies. Great way to interact with your customers, when implemented correctly, this type of action has a significant impact on results. What is and why invest in a customer loyalty program Did you know that increasing your customer retention rate by just 5% …
Video SEO: A Guide to Optimizing Your Videos for More Views
Although many recognize the importance of creating videos for online courses, few know how to exploit the full potential of this content to attract a larger audience. In this practical guide about Video SEO, we’ll cover everything you need to know to improve your videos’ rankings in search engines, increasing traffic and conversion. What is …
6 Email Marketing Tips for Online Course Creators
If you’ve created an online course and are eager to showcase it to a broader audience, mastering email marketing is essential. But, to be effective, you need to know the right strategies for online course creators. That’s exactly what we’ll reveal in this article. Keep reading! Best Email Marketing Practices for Course Creators If you …
Beginner’s Guide to Video Podcast Recording and Launch
A video podcast is an investment that can pay off big time. Why? More people are warming up to this format. So, it’s a nice way to grow your audience and keep them engaged. But let’s be honest, creating and launching a video podcast isn’t the easiest thing. Between juggling the technical and creative parts, …
Selling online courses: 5 marketing tips for beginners
Selling online courses is a very attractive alternative for different types of professionals. Even those who do not teach as their main activity see the option of recording educational videos and making them available on virtual platforms as an opportunity for extra income. However, creating a course is one thing, selling it is another. To …
8 Great AI Tools to Write Emails Faster and Better
With email marketing still being one of the best ways to attract customers and maintain a relationship with your audience, knowing how to write emails is a necessity. Fortunately, for those who have difficulty producing content, it is now possible to rely on good artificial intelligence software to create messages with quality and speed. In …
ChatGPT: how to use this tool to generate quality content
Artificial Intelligence with a focus on research and text generation, the ChatGPT became the most popular in the last two years. Despite causing controversy regarding its professional use, for those who need to produce content, it is undeniable that it can help save hours of work. In this article, we’ll cover everything you need to …
How to create an ad: 5 simple steps
To create an ad that stands out among the hundreds of ads we are bombarded with daily is a big challenge. Fortunately, or not, there is no magic formula. Making an ad that generates engagement is much more a matter of strategy and well-thought-out elements than creativity, as we will see below. How to create …
9 Tips for Creating Professional-Looking Videos
Creating videos with a good look doesn’t have to mean spending money on cameras and other production equipment. You can get great results by paying attention to a few details during recording that make all the difference. Creating Videos: How to Get Good Results with Few Money With smartphones making it possible to create videos …
How to plan your discounts for Black Friday
Planning your discounts for Black Friday in advance is essential to make the most of the biggest retail event of the year. The ideal time to boost your sales, in this article we will explore 8 ways to offer discounts that you can apply to your business. Why should business owners pay attention to Black …
