Step by Step to Create a Visual Identity to Your Brand

What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …

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Why and how to promote your business on YouTube

Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …

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Using Affiliate Marketing to Improve Online Sales

Based on the partnership between brands, people, and businesses, affiliate marketing certainly has the potential to drive sales and generate significant revenue.  More than that, it’s a highly cost-effective lead generation tactic, where you pay according to campaign performance. What is Affiliate Marketing? Affiliate marketing is also known as performance based marketing. In short, brands …

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10 Tips for Improving Your Customer Service

Virtually everyone who has a business, online or physical, deals with customers every day, but have you ever stopped to think about the effectiveness of your customer service? Take a break and think: What are the most important things you can do in customer support that will really affect your profitability and keep your entire …

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Simple Guide to Create and Sell Online Courses 

Why Create and Sell Online Courses? To profit by doing something you enjoy, at your own time and pace, in the comfort of your own home. How to create and sell online courses? Following this practical guide we have prepared for you. Creating and Selling Online Courses: Why This is a Good Idea If the …

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How to do keyword research for SEO

As Google constantly updates its search algorithms and companies strive to track and maintain a good position in search results, one thing remains consistent for professionals looking to optimize their sites: the need to do keyword research. What is keyword research and why is it important? Keyword research is the process of finding and analyzing …

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Lead Nurturing: 6 effective tactics to nurture leads

Lead nurturing is the process of engaging a defined audience by providing relevant information at each stage of the customer journey. Some ways to achieve this are through targeted content, multichannel relationships, and personalization. The Importance of Lead Nurturing for Online Business In simple words, a lead is an individual or organization that shows interest …

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6 Ways to Sell on Social Networks and Boost Your Online Business

Sales teams, marketers, beginner entrepreneurs, everyone who has an online business wants to know: how to sell on social networks? Important channels for building a relationship with the consumer, few people know how to work with social media to generate revenue for their business. What is social selling? There was a time when a few …

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How a Podcast Can Help Sell Online Courses

If you’ve been in the e-Learning industry for a while, you’re probably running out of marketing ideas to sell online courses. And when that happens, it’s time to find a new way to communicate with your audience. That’s where podcast appears. Sell Online Courses: Why Creating a Podcast is a Good Idea What do you …

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Sales techniques: 8 strategies to sell more online courses

You can be a great instructor and have developed the best online course, but when it comes to sell it the area of ​​expertise is different and knowing some sales techniques can be quite useful. 8 Sales Techniques To Boost Your Business Developing a strong sales program is crucial aspect for any business. Without effective …

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