Copywriting: How to Create Powerful Sales Copy

Do you know that text that catches your attention on the internet, among countless others? So, this happens thanks to well-done copywriting. Great sales texts are out there, drawing our attention on landing pages, banners, emails and social media ads.  In this article, we’ll talk more about this conversion-focused writing and how to create messages …

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9 Tips for Creating Professional-Looking Videos

Creating videos with a good look doesn’t have to mean spending money on cameras and other production equipment.  You can get great results by paying attention to a few details during recording that make all the difference.  Creating Videos: How to Get Good Results with Few Money With smartphones making it possible to create videos …

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Digital Marketing: Tools for Optimizing Your Blog

Every passing day the battle for consumer attention increases. Traditional marketing loses space to digital marketing, which is faster, more focused and economical, and brands start to increase their interaction online, using blogs and social networks. The focus is content creation. Offer the consumer information of interest to attract a qualified audience and sell more. …

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10 Strategies to Promote and Market Your Podcast 

Thinking of starting a podcast? In this post we’ll show you why this can be a great channel to add to your marketing campaigns and generate revenue for your business. Why start a podcast? According to recent data, there are around 1 million active podcasts in the world, available in multiple channels and languages. A …

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5 Steps to Perfect Your Online Course Launch Strategy

Launching something new to the market is a big deal for a company. Whether updating a service or a new product, the goal is always to attract the user and the growth of the brand.  However, even if you have a quality product that can make a real difference to your customers, it will likely …

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How to know what my audience wants and attract leads

Want to create a successful online course and attract leads? Find out what your target audience wants. Neither your course nor your marketing campaigns can be successful if you don’t know who your personas are and what they really want and need. After all, only after knowing your target audience’s needs, preferences and problems can …

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SEO X GOOGLE ADS: WHAT is the BEST strategy for my business?

Google Ads and SEO are the two main SEM (Search Engine Marketing) tools and aim to generate results for your company in terms of traffic and conversions.  However, despite having the same purpose, these two marketing strategies work quite differently, which can raise the question: which is more efficient? Which one is the right option …

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How to drive traffic to your website without pay for it

For those who are not familiar with the term, organic traffic is the visits that your website receives spontaneously, without you having to use paid advertisements for this. While paid ads are a great way to drive traffic to your website, when you run out of budget, it’s gone. To have a consistent stream of …

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Sales funnel: what is and how to create one for your business

One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …

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7 easy tips for you to create online courses 

Currently, creating online courses is one of the best ways to earn extra revenue. If you have a skill that others would like to learn, you can turn a hobby into a lucrative side job or a full career.  How to create online courses The eLearning market is expected to exceed $ 320 billion by …

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