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Digital Marketing

Digital Marketing

How to Market Your Online Cooking Courses

· 8 min read

You’ve prepared a few mouth-watering online cooking courses , with incredible recipes, valuable tips and that special touch that only you know how to give. But now you have a question: how do you make the world discover all this deliciousness? After all, it’s not enough to be a great chef — you need to …

Digital Marketing

Instagram Views: everything about Instagram’s new metric

· 9 min read

Instagram Views is the most recent change that the social network has made to its metrics system for creators. By changing the main way the platform calculates the performance of each post, “Views” also aligns with Instagram’s expectations for 2025. In this article, we will explain what this new metric means, how it is calculated …

Digital Marketing

Discount Coupon: how to use it in your online business

· 9 min read

Who usually does online shopping is familiar with the famous virtual discount coupon . Used by several companies, coupons play a strategic role, and are often determinant in the purchase decision . What is the Discount Coupon The discount coupon used in online retail is nothing more than an alphanumeric code that gives discount on …

Digital Marketing

10 Ways AI can help your social media strategy

· 9 min read

Consistency is the key to any successful social media strategy , as maintaining a steady stream of quality content projects your brand in front of a larger audience. This is essential to building brand recognition and trust with your followers while ensuring that your content stays relevant and on top of their minds. However, maintaining …

Tutorials

Voice recorder: discover the best models for your business

· 11 min read

Voice Recorder is a device for recording audio, lectures, conversations and other sounds (previously called Sound Recorder). Despite being widely used, you may be wondering, with smartphones capable of performing this function, why invest in an exclusive device for recording voice? That’s what we’re going to answer in this post. Main features of a voice …

Digital Marketing

Selling on Instagram: 5 strategies for online course creators

· 11 min read

Selling on Instagram is the path that many beginning entrepreneurs are taking to grow their business with little investment. Without a doubt, the access data and facilities that the platform offers justify this decision, and many professionals use it as their only digital sales channel. If you also want to learn how to use this …

Tutorials

AI for Video Creation: Best tools for creating online courses

· 12 min read

Creating and editing videos is one of the most arduous tasks faced by online course creators, so it’s no surprise that using AI for video creation came as a very welcome novelty. Even with many video-focused software on the market, the “little push” of artificial intelligence certainly makes things easier, and that’s what we’re going …

Tutorials

Algorithms: what content creators need to know

· 11 min read

Algorithms are a true case of love and hate for everyone who creates content on the internet and wants engagement and an audience. You may have already wondered why some people get millions of likes and others barely get anyone to see them. Well, it’s all thanks to algorithms. They control visibility on social media, …

Online courses

Storytelling: 5 techniques to impact your audience

· 9 min read

Storytelling is the art of telling stories with the aim of conveying a message emotionally , capable of generating a feeling of identification on the part of the listener. In the context of marketing, education, entertainment and even corporate communication, storytelling is used to make information more impactful and engaging, creating an appeal that is …

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