7 Types of infoproducts to increase your online sales

If you are starting in the digital market, want to attract an audience and start making online sales, creating infoproducts is the best way forward. Online sales: why and which infoproducts should I create? Teaching your potential customers how to solve a problem is the best way to get their attention and start building your …

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How to Drive Traffic to Your Website Using a Blog

In order for your business to gain visibility in today’s busy digital marketplace, you need to drive traffic to your website. There are a number of advertising channels on the internet that you can (and should) use to accomplish this, but if qualified and organic traffic is your goal, start a blog as soon as …

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Copywriting: How to Create Powerful Sales Copy

Do you know that text that catches your attention on the internet, among countless others? So, this happens thanks to well-done copywriting. Great sales texts are out there, drawing our attention on landing pages, banners, emails and social media ads.  In this article, we’ll talk more about this conversion-focused writing and how to create messages …

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9 Tips for Creating Professional-Looking Videos

Creating videos with a good look doesn’t have to mean spending money on cameras and other production equipment.  You can get great results by paying attention to a few details during recording that make all the difference.  Creating Videos: How to Get Good Results with Few Money With smartphones making it possible to create videos …

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Digital Marketing: Tools for Optimizing Your Blog

Every passing day the battle for consumer attention increases. Traditional marketing loses space to digital marketing, which is faster, more focused and economical, and brands start to increase their interaction online, using blogs and social networks. The focus is content creation. Offer the consumer information of interest to attract a qualified audience and sell more. …

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10 Strategies to Promote and Market Your Podcast 

Thinking of starting a podcast? In this post we’ll show you why this can be a great channel to add to your marketing campaigns and generate revenue for your business. Why start a podcast? According to recent data, there are around 1 million active podcasts in the world, available in multiple channels and languages. A …

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5 Steps to Perfect Your Online Course Launch Strategy

Launching something new to the market is a big deal for a company. Whether updating a service or a new product, the goal is always to attract the user and the growth of the brand.  However, even if you have a quality product that can make a real difference to your customers, it will likely …

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How to know what my audience wants and attract leads

Want to create a successful online course and attract leads? Find out what your target audience wants. Neither your course nor your marketing campaigns can be successful if you don’t know who your personas are and what they really want and need. After all, only after knowing your target audience’s needs, preferences and problems can …

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SEO X GOOGLE ADS: WHAT is the BEST strategy for my business?

Google Ads and SEO are the two main SEM (Search Engine Marketing) tools and aim to generate results for your company in terms of traffic and conversions.  However, despite having the same purpose, these two marketing strategies work quite differently, which can raise the question: which is more efficient? Which one is the right option …

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How to drive traffic to your website without pay for it

For those who are not familiar with the term, organic traffic is the visits that your website receives spontaneously, without you having to use paid advertisements for this. While paid ads are a great way to drive traffic to your website, when you run out of budget, it’s gone. To have a consistent stream of …

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