Why and how to promote your business on YouTube

Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …

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Frequently Asked Questions About SaaS 

Software as a Service or SaaS is already a technology known and used by many companies. But while for some people talking about SaaS is as common as talking about “cloud” on the internet, for others it still raises some questions. 7 Frequently Asked Questions About SaaS Software as a service is nothing more than …

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How to Create Videos for Online Courses 

Learning how to create videos is one of the primary concerns of those who decide to make online courses. Of course, for a good result, turn the phone’s camera to your face and start talking is not enough. But with proper planning, you can create better videos than you think. Why you should create videos …

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8 Things You Need to Know About Online Education

A lot of people always have a lot to say about online education. But few really speak knowingly. Depending on what you hear or read, distance learning can seem like a great solution or a huge problem. To make things clearer, we wrote this post. Online Education: Everything You Need to Know In an effort …

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How to Measure the Effectiveness of Your Online Business Training 

Conducting an online business training has a number of benefits for both your business and your employees. Empowerment through distance learning courses, in addition to saving resources and overtime, contributes to increasing the productivity, creativity and competitive advantage of your staff, which means an excellent return on investment (ROI). Online Business Training: The Importance of …

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5 Ways to Increase Student Retention Rate in Your Online Course

The eLearning market has experienced tremendous growth in recent years, but low student retention is a problem that still worries many instructors. According to research, online courses average rates of completion are about 13%. This means that only 1 in 10 students will complete your course. Student Retention: How to Keep Your Online Students  Low …

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Simple Guide to Create and Sell Online Courses 

Why Create and Sell Online Courses? To profit by doing something you enjoy, at your own time and pace, in the comfort of your own home. How to create and sell online courses? Following this practical guide we have prepared for you. Creating and Selling Online Courses: Why This is a Good Idea If the …

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How to do keyword research for SEO

As Google constantly updates its search algorithms and companies strive to track and maintain a good position in search results, one thing remains consistent for professionals looking to optimize their sites: the need to do keyword research. What is keyword research and why is it important? Keyword research is the process of finding and analyzing …

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Lead Nurturing: 6 effective tactics to nurture leads

Lead nurturing is the process of engaging a defined audience by providing relevant information at each stage of the customer journey. Some ways to achieve this are through targeted content, multichannel relationships, and personalization. The Importance of Lead Nurturing for Online Business In simple words, a lead is an individual or organization that shows interest …

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Video editing: basics to edit online courses

Video editing is part of any content recorded to which one wants to give a professional look. So whether you’re producing videos for your YouTube channel, online courses or even a business presentation, it’s important to know how to edit the final material. Why is video editing important? Using video lessons is a great way …

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