Balancing Marketing Innovation with Advanced Security: A Digital Transformation Imperative

The run for digital transformation is an imperative in today’s digital age, where businesses continuously seek innovative ways to market their products and services.  However, data privacy and security can often take a backseat in the quest for innovation. Companies must balance advancing marketing strategies while safeguarding confidential information from hackers and cybercriminals.  This is …

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Everything you need to know about PLR

Subject much debated, but that still raises doubts, after all what is PLR? Where did it come from? How to use it? Can you really make money with this? We’ll talk about all of that and more in this article. What is PLR and when did it come up? The term “PLR” means “Private Label …

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How To Improve Your Ecommerce Security in 2023

Magical Mirror on the wall, is my eCommerce website safe? We wish life would be this simple. Unfortunately, it’s not! It takes more than a magical mirror to guarantee your eCommerce security. Today, keeping online security is not exactly a walk in the park. But don’t worry. We got your back. We will be sharing …

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How To Leverage SEO For Brand Awareness 

Are you on your business’s marketing team, worried about building your brand awareness? If so, this article is here for you. We will guide you on leveraging search engine optimization (SEO)  so your company will be visible enough to attract an audience, build a strong brand and as a consequence, generate sales.  What Is SEO? …

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How to sell online courses

To sell online courses may seem like a simple task, after all your “product” is on the internet and you don’t have to worry about inventory space or delivery services. The promotion stage also promises to be more economical, since you can use resources such as social networks, blogs and other free tools. All this …

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Step by Step to Create a Visual Identity to Your Brand

What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …

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How to write great content for your online school

When it comes to creating an online school, a lot is said about how to plan the content and in what formats it can be presented, such as videos, tutorials, audio, etc. However, regardless of the chosen format, one element will always be present, the texts.  Whether it’s in support materials, handouts, tests or your …

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