What is an e-Learning platform 

E-Learning, distance education, online learning, are some of the names given to this form of teaching that is gaining more and more space and followers. The advantages that online classes offer, such as flexibility of time, location and learning time, meet the needs generated by the lifestyle of most people, in which there is less …

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5 Steps to Create Promotional Videos for Your Online Course

Promotional videos have emerged as a powerful tool for creators of online courses and infoproducts in general, as a means of attracting an audience, presenting the product and conveying credibility. A well-crafted promotional video can be the difference between someone signing up for your course or not. Therefore, in this post we are going to …

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Email automation: how to use it in your marketing campaigns

One of the many reasons email marketing is such an effective strategy is email automation.  With this feature, you can configure emails to be automatically sent to your subscribers when they sign up for your list or when they take a specific action. Valuable tool for capturing and retaining customers, in this post we are …

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Mobile marketing as a strategy to sell online courses

Mobile marketing is an umbrella term for different types of marketing through mobile devices.  With more than 6.7 billion people in the world using smartphones, let’s see how to apply this strategy to your business to increase sales. Advantages of Mobile Marketing to Sell Online According to the State of Mobile 2022, in 2021, people …

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9 Online Strategies to Increase Sales

The retail industry has undergone major changes in the last decade, opening up more space for e-commerce. But while the internet presents companies with a whole host of exciting new opportunities to increase sales, it is not without its challenges.   With an estimated 12 to 24 million e-commerce sites worldwide, competition for customers is fierce, …

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5 Ways to make online learning more effective

Online learning came to stay.  Boosted by the pandemic, it has found its permanent place in many schools and academic institutions, and it already has enormous influence on the way students are educated and interact with their teachers and peers.  This quick transition was certainly not easy and there is still a lot of room …

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How to generate leads for your online course

The main purpose of Digital Marketing is to generate leads for your company, that is, to attract potential customers through your online channels. What is leads generation? Lead generation is the process of collecting contact information from potential customers and obtaining permission to contact them with offers and updates from your company. Because email marketing …

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How to make a great presentation to sell eLearning courses

Technological advance, pandemic, lack of time, increased competition in the job market, demand for more qualified labor, are just some of the reasons that make the demand for eLearning courses more and more frequent. In a fast-paced and competitive market, if you want to sell online courses, you need to get attention. As the first …

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How Paid Ads Work in Digital Marketing

Paid ads are part of the digital marketing strategy of many companies for one simple reason: they deliver results. Important for anyone who wants to spread their brand faster, see everything you need to know about paid ads and how to use them to bring visibility to your business. Why invest in paid ads? There …

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