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How to drive traffic to your website without pay for it

For those who are not familiar with the term, organic traffic is the visits that your website receives spontaneously, without you having to use paid advertisements for this. While paid ads are a great way to drive traffic to your website, when you run out of budget, it’s gone. To have a consistent stream of …

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Sales funnel: what is and how to create one for your business

One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …

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7 easy tips for you to create online courses 

Currently, creating online courses is one of the best ways to earn extra revenue. If you have a skill that others would like to learn, you can turn a hobby into a lucrative side job or a full career.  How to create online courses The eLearning market is expected to exceed $ 320 billion by …

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6 Reasons why companies should invest in eLearning 

Elearning in business is a growing trend nowadays. Thanks to the Internet and new technologies, companies in all segments achieve great results, reducing costs and improving the performance of their training programs. Undoubtedly, the pandemic had a driving role in this scenario, doubling the number of workers who sought online courses as a way to …

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Email marketing: strategies and tips for small business

If you are a small business owner – regardless of the industry – email marketing can help you promote better customer relationships and build a stronger and more solid brand. With the right planning, you can implement an effective email marketing strategy with a low investment cost. Steps to build your email marketing strategy Email …

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Step by step to start your own business

Setting up your own business is the dream of an increasing number of people. Working with what you like and having more autonomy in relation to time and routine are advantages that motivate new entrepreneurs.  Undoubtedly, starting your own business can be extremely rewarding. However, it is also a job that requires dedication and careful …

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8 digital marketing tips to sell more on the internet

To promote your course and attract students, especially if you are starting in this market, it is important to learn a little about digital marketing and to study strategies that are of great value when promoting online courses. How to use digital marketing to sell more A great advantage that the internet and digital marketing …

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Launching online courses: how to launch my course

There are no rules when it comes to launching online courses. The best format to be adopted is one that fits your business model and meets the expectations of your audience.   Launching online courses: permanent and temporary courses Before launching online courses, it is necessary to decide how they will be made available to the …

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How to Measure the Effectiveness of Your Online Business Training 

Conducting an online business training has a number of benefits for both your business and your employees. Empowerment through distance learning courses, in addition to saving resources and overtime, contributes to increasing the productivity, creativity and competitive advantage of your staff, which means an excellent return on investment (ROI). Online Business Training: The Importance of …

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Start your own business: tips to new entrepreneurs 

To start your own business is probably an idea that already crossed your mind. Whether it was because you had an innovative idea or simply to own your time, this is a common will that justifies why the number of new entrepreneurs continues to grow. When starting your own business, keep in mind … The …

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