Selling on Instagram: 5 strategies for online course creators

Selling on Instagram is the path that many beginning entrepreneurs are taking to grow their business with little investment. Without a doubt, the access data and facilities that the platform offers justify this decision, and many professionals use it as their only digital sales channel. If you also want to learn how to use this …

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Recurring Billing: Benefits for your Online Course

Looking for business sustainability, the recurring billing has been gaining preference among entrepreneurs. This form of billing generates security and ensures greater stability to the company, since it allows revenue predictability. What is Recurring Billing   Recurring billing is a payment model that occurs in the case of the purchase of a continuous service, where …

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9 Ways to Encourage Your Employees to Complete Online Training

Online training is a valuable tool for skill development, but motivating employees to complete courses can be challenging.  Well, this article explores nine actionable steps you can take to create an engaging learning culture that benefits both your employees and your organization’s growth! But first, let’s explore the types of courses that your employees could …

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Create online courses: back to basics done right

Since we started this blog, about twelve years ago, we’ve talked a lot about how to create online courses. There are several step-by-step instructions, checklists and strategies that have evolved over the years, until we reach the age of AI, which certainly facilitates several aspects of developing a course. But, if we’ve learned one thing …

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AI agents: what are and how to use them in eLearning

AI agents are increasingly present in different areas, transforming the way we interact with technology.  From virtual assistants to autonomous systems and recommendation algorithms, these agents are designed to make decisions, learn from data, and perform tasks efficiently.  In this article, we will better understand what AI agents are, their different types and applications, highlighting …

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Online assessments: 3 guidelines for developing great online tests

The growth of the eLearning market has led to increased competition and the consequent need to increasingly improve the content offered. So, in addition to excellent classes, instructors started creating online assessments more often to help students test their knowledge and also assess the effectiveness of the teaching material. For those who are new to …

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AI for Video Creation: Best tools for creating online courses

Creating and editing videos is one of the most arduous tasks faced by online course creators, so it’s no surprise that using AI for video creation came as a very welcome novelty. Even with many video-focused software on the market, the “little push” of artificial intelligence certainly makes things easier, and that’s what we’re going …

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Algorithms: what content creators need to know

Algorithms are a true case of love and hate for everyone who creates content on the internet and wants engagement and an audience. You may have already wondered why some people get millions of likes and others barely get anyone to see them. Well, it’s all thanks to algorithms. They control visibility on social media, …

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How To Improve the Customer Experience in Your Online Course 

Online learning offers incredible opportunities, connecting students and instructors across distances and time zones. However, in this competitive landscape, the quality of your online course content is one of many factors determining success.  Customer experience (CX) is paramount in building a loyal following, attracting rave reviews, and boosting enrollment. Exceptional CX helps your course stand …

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7 Ways You Can Use SEO for Lead Generation

SEO can be a great tool for lead generation, increasing brand awareness and educating your core audience about your product.  In many cases, SEO is the first touchpoint with your company, and after an initial investment, it can generate leads with a very efficient ROI. Keep reading to know how you can use this tool …

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