Discount Coupon: how to use it in your online business

Who usually does online shopping is familiar with the famous virtual discount coupon. Used by several companies, coupons play a strategic role, and are often determinant in the purchase decision. What is the Discount Coupon The discount coupon used in online retail is nothing more than an alphanumeric code that gives discount on the purchase …

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Selling on Instagram: 5 strategies for online course creators

Selling on Instagram is the path that many beginning entrepreneurs are taking to grow their business with little investment. Without a doubt, the access data and facilities that the platform offers justify this decision, and many professionals use it as their only digital sales channel. If you also want to learn how to use this …

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AI for Video Creation: Best tools for creating online courses

Creating and editing videos is one of the most arduous tasks faced by online course creators, so it’s no surprise that using AI for video creation came as a very welcome novelty. Even with many video-focused software on the market, the “little push” of artificial intelligence certainly makes things easier, and that’s what we’re going …

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Algorithms: what content creators need to know

Algorithms are a true case of love and hate for everyone who creates content on the internet and wants engagement and an audience. You may have already wondered why some people get millions of likes and others barely get anyone to see them. Well, it’s all thanks to algorithms. They control visibility on social media, …

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7 Ways You Can Use SEO for Lead Generation

SEO can be a great tool for lead generation, increasing brand awareness and educating your core audience about your product.  In many cases, SEO is the first touchpoint with your company, and after an initial investment, it can generate leads with a very efficient ROI. Keep reading to know how you can use this tool …

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Storytelling: 5 techniques to impact your audience

Storytelling is the art of telling stories with the aim of conveying a message emotionally, capable of generating a feeling of identification on the part of the listener. In the context of marketing, education, entertainment and even corporate communication, storytelling is used to make information more impactful and engaging, creating an appeal that is difficult …

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What is SlideShare?

Despite being a much talked about name in the virtual world, the SlideShare often leaves doubts as to its real purpose. Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing.  In this post, we will better understand how the platform works and how you can use it to promote your …

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Why transfer your online training for cloud storage

Technology that changed the concept of flexibility and virtual accessibility, the cloud data storage is the best friend of distance education and online training. But exactly what does “in the cloud” mean and why does it bring great advantages, including economic ones, for companies and professionals? That’s what we’re going to see in this post. …

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Video SEO: A Guide to Optimizing Your Videos for More Views

Although many recognize the importance of creating videos for online courses, few know how to exploit the full potential of this content to attract a larger audience. In this practical guide about Video SEO, we’ll cover everything you need to know to improve your videos’ rankings in search engines, increasing traffic and conversion. What is …

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