Step by step to build a brand for your business

Building a brand from scratch is no easy task. And we’re not even talking about the disclosure and recognition process, but about the definition of the name, logo, colors and so on. If you’re starting your online business and you need your audience to easily recognize and remember you, you need to build a brand. …

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Step by Step to Create a Visual Identity to Your Brand

What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …

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