How to create an ad: 5 simple steps

To create an ad that stands out among the hundreds of ads we are bombarded with daily is a big challenge. Fortunately, or not, there is no magic formula. Making an ad that generates engagement is much more a matter of strategy and well-thought-out elements than creativity, as we will see below. How to create …

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How Paid Ads Work in Digital Marketing

Paid ads are part of the digital marketing strategy of many companies for one simple reason: they deliver results. Important for anyone who wants to spread their brand faster, see everything you need to know about paid ads and how to use them to bring visibility to your business. Why invest in paid ads? There …

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SEO X GOOGLE ADS: WHAT is the BEST strategy for my business?

Google Ads and SEO are the two main SEM (Search Engine Marketing) tools and aim to generate results for your company in terms of traffic and conversions.  However, despite having the same purpose, these two marketing strategies work quite differently, which can raise the question: which is more efficient? Which one is the right option …

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