Sell goes far beyond just announce something, it is necessary that the product offered to stand in the midst of competition and that the customer is convinced to buy it. For this reason, there are some persuasion techniques that are applied with success in sales strategies.

Sell Online Courses: 6 Laws of Persuasion that you should apply

Sell online courses using persuasion techniques is to guide the consumer to think in a certain way, make the decision that you want to. After all, persuasion is nothing more than the ability to convince someone.

Many people think that being persuasive is a gift, but, on the contrary, this is a quality that can be developed, studying and realizing how the human mind works.

The psychologist Robert Cialdini has released a book called Influence: The Psychology of Persuasion.

He explores what he described as the Six Laws of Persuasion, which would be the following:

1. Reciprocity

This principle defines that people are more willing to agree to a request when something have been “given” to them in the first place.

To sell online courses according to this law, you can offer special discounts on the first purchase, facilitate the payment conditions, offer interesting content such as ebooks, handouts with summary of what was taught, a first free module of the course, among others.

2. Commitment and Consistency

People are more willing to act in a certain way if seeing this as being consistent with their previous behavior. Once we commit ourselves publicly with something or someone, we are much more likely to comply with this commitment.

Ask your customer to commit to something small, without cost, like to fill out a form, answer a satisfaction survey, create an account, etc. This increases the likelihood that your visitors see themselves as customers and end up buying your course.

3. Authority

The authority or perceived expertise of the communicator is an important factor for people to feel willing to agree or do something.

When it comes to sell online courses, this strategy must be built before, through content that proves the seller knowledge on the subject. This can be done through posts in blog, websites, social networks and other communication channels.

4. Social Proof

The more “popular” is perceived to be a behavior, the greater the tendency for someone to behave the same way. This fill the need of the human being to know that he is not alone.

Show number of subscribers, number of visits to the site, students registered in the course, testimonies of students and any other data that helps to create credibility and trust.

5. Scarcity

The attractiveness of a product/service/situation is inversely proportional to their availability. Feeling that we are going to lose something leads us to act with more emotion than reason.

Make an offer for a limited time, or pointing out that there is only X number of vacancies available is a great strategy to sell online courses.

6. Liking

People are more willing to help or agree with those from whom they like, have a relationship of friendship, for whom they feel attracted or consider to be similar to themselves.

Create a relationship with your audience. There are several ways to do this, like by having chats to talk with your audience, to find common ground between you and exploit them to gain attention and generate trust and affection.

Anyway, these are some techniques that you can apply to sell online courses and attract more students to your course.

To help you can count with the Coursify.me. Elearning platform  (LMS), Coursify.me has all the features you need to create and sell online courses with quality.

Please visit our website, learn more about the resources we offer, register your course and start profiting by doing what you like right now.

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Sell online courses: tips for controlling your cash flow

Create and sell online courses is the bet of many professionals today.

The growth of the eLearning market and the opportunities that it is generating not passed unnoticed by those who want to invest in own business, ensure an extra income or empower employees.

With the help of computers, applications and free eLearning platforms as the Coursify.me, the number of online courses available on the internet continues to increase, and many people are beginning to see their efforts pay off.

However, many entrepreneurs do not have a good financial knowledge, what ends up unbalancing the balance of profit and expenditure and taking the business to bankruptcy.

To help new entrepreneurs who want to sell online courses and maintain a stable cash flow, we prepared five tips on how to avoid shocks and keep your company in the market.

Know when you will reach the break even

Break even is the point at which revenue and expenses are equal. This is the first goal of a startup, balancing expenses with revenue, i.e. the company pay itself. After this point, the company begins to make profit.

A well-structured financial planning helps you know when this moment will come, what does not impact on your cash flow, but provides guidance on how to spend your budget up to achieve it.

Accompany the management of cash flow

New entrepreneurs tend to focus too much on selling online courses and in the profit generated by it, and end up taking their concentration off the cash flow. Look for profit and for the break even is a way of gaining motivation, but you still need to focus on cash flow to make sure where you are standing, and it does not change when you begin to earn money.

“One time per month is not enough,” says Derek Flanzraich, from Greatist. “Almost every week I look at my personal and administrative finance”.

Always has an emergency found

The world of new business is unpredictable and to not waste your time, investment and having to give up your project in a short time, ensure a fund for emergencies, the survival kit of startups.

In addition to save your business, having this found gives you safety, reduces stress and helps you stay more calm and focused on sell online courses and continue with your growth plan.

Offer differentiated plans and values

If you are starting this project with little money, in addition to being able to sell online courses, you will have to learn to administer each value that you win with discipline, because you know when the money is going to come out, but hardly have certainty about when it will enter.

So, if you need to increase your profits in a short time, offer discounts for students who enroll up to day X, for example, create a sense of urgency. Plans with different values for those who indicate friends or sign for a longer period of time are also good cards to save on the sleeve.

Use and abuse of technology

Even if you aren’t a genius of the financial world, remember that the internet offers a variety of tools and applications to help those who want to organize and maintain a financial planning.

In addition, use cloud storage services to store your cash flow spreadsheets securely and easily accessible. That way, no matter where you are, you will be able to see and keep your finances under control.

In short, if your idea is good and your planning solid, go ahead, start to create and sell online courses and go after your dreams.

After creating your course, all you need to do is go to Coursify.me website and register it. It’s fast, easy and the best, it costs nothing! 

Complete eLearning platform (LMS), the Coursify.me has all the resources you need to begin to disclose your courses right now. Visit our site and learn why we are the best option for your business.

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This new reality puts distance education in focus, both as a learning opportunity as business opportunity. In addition to individuals interested in a more practical way to learn, companies are using online courses as a way to train employees and professionals as form of entrepreneurship, transforming knowledge in a new business.

Trends on distance education in Brazil

For you to have a concrete idea on the growth of distance education market in Brazil, we have made an analysis of the evolution of the number of courses, registrations and investments in the sector. The source of this research is the Distance Education 2014/2015 Census, where were analyzed 226 institutions exclusively educational and 15 educational and suppliers.

Distance education courses

In 2014 were offered 25.166 courses (between the institutions analyzed). In this case, the free courses were the most traded, with a total of 19.873, being 12.475 corporates and 7.398 not corporates. Then we have the regulated courses blended or online disciplines, which totaled 3.453 online courses, in addition to 1.840 regulated distance courses. Check out the percentage data in the following chart:

Registrations in distance education courses

The total number of registrations is to convince those who was still undecided. Only in 2014, the online courses totaled 3.868.706 new registrations, being 519.839 (13%) in the regulated distance courses, 476.484 (12%) in the regulated blended courses or online disciplines of regular courses and 2.872.383 (75%) in free courses, with an average of 154 registrations per course.

Investments in distance education

As regards investment performed in the sector, 51% of the institutions that operate in the sector have increased the resources directed to improvements and/or implementation of the distance learning modality in compare to the previous year.

With relation to the type of course that was the focus of investment, the majority of institutions worked with regulated fully online courses, with 36% of the total, as the following graph:

The investments of 66% of the institutions with focus in the area of technology and innovation, such as the quest for a eLearning professional platform. See in the graph the proportion of institutions in relation to the area of greatest relevance in terms of investment in distance education in 2014:

All these data show that the market of distance education in Brazil experience constant growth, constituting a great option of investment for companies, teachers and students.

Aware of this reality and confident in a future where access to quality education, independent of factors such as location and time, is increasingly easy, Coursify.me is working to provide to our users the best and most complete platform for online education of the market.

Our team provides support and ongoing updates for teachers and students to have a great experience and easily reach their goals. If you are interested in knowing our platform give a hello through the e-mail hello@coursify.me. It will be a pleasure to have you with us.

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In four days of much reflection on the challenges of education, the Bett Brasil Educar 2016 brought thousands of visitors, from Mary 18 to 21, in São Paulo. Both the congress and the fair had as tonic the impact of new technologies in teaching institutions – whether in the pedagogical area, whether in administrative management.

In an area of the fair dedicated only to exposure of startups of the education and technology segment, the Coursify.me have marked presence among the most innovative and impactful startups in the Brazilian scenario and had obtained excellent results.

During the four days of the event our team participated with interactive exhibitions and product demonstrations, and had the opportunity to talk with professionals of education throughout the country.

The results exceeded expectations and between the main benefits earned with our participation we can highlight:

• Users positive feedback;
• Interaction with professionals of the area and networking construction;
• Updates about the practices and news of the educational market;
• Capture of potential customers and mailing construction.

About to launch the official test version of the Coursify.me, our staff could not be more satisfied with the feedback received.

Coursify.me launch

After the feedback and requests of users who tested the product, our development team prepares the latest software updates for its official launching this week.

In this first moment all users may include an online course on the platform for free, without any charge of plans or fees.

To improve, all the system features are available for all our customers, regardless of the plan they choose.

It is a great opportunity for anyone who wants to launch their online school in a complete platform, with friendly interface, safe and efficient.

If you want to know more about everything that Coursify.me is ready to offer to our customers, please contact us by e-mail hello@coursify.me. Before the launch of our brand new site you can also check all of the system functions by clicking here.

We thank Bett Brazil Educar for organizing an event focused on debating a subject as important as the education in our country and still on top create a space in which new companies that invest in this area can interact, show their work and exchange information.

The fair was very important to check the adhesion of Coursify.me and the potential of the market that we want to enter. We can only say that we leave the event confident and ready to launch a product developed with much work and desire to make a difference.

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