Balancing Marketing Innovation with Advanced Security: A Digital Transformation Imperative

The run for digital transformation is an imperative in today’s digital age, where businesses continuously seek innovative ways to market their products and services.  However, data privacy and security can often take a backseat in the quest for innovation. Companies must balance advancing marketing strategies while safeguarding confidential information from hackers and cybercriminals.  This is …

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The Benefits of Creating an eLearning Business as an LLC

So you’re interested in getting into the eLearning Business? That’s great news, but at this early stage it’s important to remember that a long road lies ahead of you. Because of this, you need to take the journey one step at a time, rather than getting ahead of yourself. First up, you need to work …

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How to Use a Learning Management System for Retail Employee Training

The retail industry has been under immense pressure for the last three years. Businesses have had to induce changes in their operations repeatedly, starting during the COVID-19 pandemic and massive lockdowns, and following with recent layoffs in anticipation of an economic slowdown. In times of economic uncertainty, one of the key assets for any retailer …

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How To Improve Your Ecommerce Security in 2023

Magical Mirror on the wall, is my eCommerce website safe? We wish life would be this simple. Unfortunately, it’s not! It takes more than a magical mirror to guarantee your eCommerce security. Today, keeping online security is not exactly a walk in the park. But don’t worry. We got your back. We will be sharing …

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The Biggest Benefits Of eLearning For Employees

The modern business world is constantly evolving, and how we learn and develop our skills must also adapt.  ELearning is becoming an increasingly popular way for employees to gain knowledge and skills, and it offers a wide range of benefits for both employees and businesses.  This article will explore 9 of the most significant benefits …

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How To Leverage SEO For Brand Awareness 

Are you on your business’s marketing team, worried about building your brand awareness? If so, this article is here for you. We will guide you on leveraging search engine optimization (SEO)  so your company will be visible enough to attract an audience, build a strong brand and as a consequence, generate sales.  What Is SEO? …

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What is a Learning Management System (LMS)

Learning Management System or LMS as it is popularly known, is a term that is gaining more prominence with the rise of online courses. Learning Management System: what it is and what it is for A Learning Management System  as the name implies, is basically a SaaS (software as a service) that works like an …

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How to sell online courses

To sell online courses may seem like a simple task, after all your “product” is on the internet and you don’t have to worry about inventory space or delivery services. The promotion stage also promises to be more economical, since you can use resources such as social networks, blogs and other free tools. All this …

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Step by Step to Create a Visual Identity to Your Brand

What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …

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