How to Market Your Online Cooking Courses

You’ve prepared a few mouth-watering online cooking courses, with incredible recipes, valuable tips and that special touch that only you know how to give. But now you have a question: how do you make the world discover all this deliciousness?  After all, it’s not enough to be a great chef — you need to put …

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Instagram Views: everything about Instagram’s new metric

Instagram Views is the most recent change that the social network has made to its metrics system for creators. By changing the main way the platform calculates the performance of each post, “Views” also aligns with Instagram’s expectations for 2025. In this article, we will explain what this new metric means, how it is calculated …

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10 Ways AI can help your social media strategy

Consistency is the key to any successful social media strategy, as maintaining a steady stream of quality content projects your brand in front of a larger audience. This is essential to building brand recognition and trust with your followers while ensuring that your content stays relevant and on top of their minds.  However, maintaining this …

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Selling on Instagram: 5 strategies for online course creators

Selling on Instagram is the path that many beginning entrepreneurs are taking to grow their business with little investment. Without a doubt, the access data and facilities that the platform offers justify this decision, and many professionals use it as their only digital sales channel. If you also want to learn how to use this …

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Create online courses: back to basics done right

Since we started this blog, about twelve years ago, we’ve talked a lot about how to create online courses. There are several step-by-step instructions, checklists and strategies that have evolved over the years, until we reach the age of AI, which certainly facilitates several aspects of developing a course. But, if we’ve learned one thing …

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AI agents: what are and how to use them in eLearning

AI agents are increasingly present in different areas, transforming the way we interact with technology.  From virtual assistants to autonomous systems and recommendation algorithms, these agents are designed to make decisions, learn from data, and perform tasks efficiently.  In this article, we will better understand what AI agents are, their different types and applications, highlighting …

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Algorithms: what content creators need to know

Algorithms are a true case of love and hate for everyone who creates content on the internet and wants engagement and an audience. You may have already wondered why some people get millions of likes and others barely get anyone to see them. Well, it’s all thanks to algorithms. They control visibility on social media, …

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7 Ways You Can Use SEO for Lead Generation

SEO can be a great tool for lead generation, increasing brand awareness and educating your core audience about your product.  In many cases, SEO is the first touchpoint with your company, and after an initial investment, it can generate leads with a very efficient ROI. Keep reading to know how you can use this tool …

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What is SlideShare?

Despite being a much talked about name in the virtual world, the SlideShare often leaves doubts as to its real purpose. Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing.  In this post, we will better understand how the platform works and how you can use it to promote your …

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Why transfer your online training for cloud storage

Technology that changed the concept of flexibility and virtual accessibility, the cloud data storage is the best friend of distance education and online training. But exactly what does “in the cloud” mean and why does it bring great advantages, including economic ones, for companies and professionals? That’s what we’re going to see in this post. …

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