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Do you create GREAT online courses or just good enough? With the eLearning market going through a phase of strong expansion, competition has increased significantly, and it is not time to play around. Strategies to improve your online courses and attract more students The COVID-19 pandemic closed schools and highlighted distance education as the only …
Buyer personas are semi-fictional representations of your ideal customers based on data and research. The definition of these characters helps your company to focus its time on qualified customers , guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your …
A common doubt for most people who are starting their own business, is how to charge for their services. Many professionals who are launching online courses simply don’t know how to create a business model that generates recurring revenue , which they can count on every month. It’s at this point that is worth looking …
Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …
One of the biggest advantages that the Internet has brought is the possibility of receiving information about all kinds of events in real time. Nowadays, with the help of smartphones anyone can create a video and publish in the virtual world, sharing live news with the rest of the world. The same goes for online …
Want to build customer loyalty and increase sales? Invest in email marketing . Best way to communicate with your audience, email campaigns are a powerful marketing strategy. What is email marketing? Email marketing is an email sent from a company to one or more potential customers. While everything in the digital world seems to change …
How to record videos at home is one of the main doubts of those who are thinking about creating online courses and want to develop good material without having to hire help. So we’ve put together some tips in this handy guide that will help you record quality videos at home. How to record videos …
Video marketing is another feature of the arsenal of tools that you can use to sell courses online, but, let’s be fair, this is “The” feature. If you are remotely aware of the way people consume content on the internet today, you already know that videos are the big favorites of the moment. Not sure? …
Retain customers and ensure a stable student base for your online course is ideal to have more peace of mind and guarantee a recurring income. Why retain customers is better than acquiring new ones? Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current …
In order to attract consumer attention in an information-saturated scenario, a user-centric tool has been developed: the Customer Journey Map. What is the Customer Journey Map ? The Customer Journey Map is a visual representation of the user’s journey , that is, the history of their relationship with the company, service, product or brand throughout …
