Category Archive For "Digital Marketing"
Selling on Instagram: 5 strategies for online course creators
Selling on Instagram is the path that many beginning entrepreneurs are taking to grow their business with little investment. Without a doubt, the access data and facilities that the platform offers justify this decision, and many professionals use it as their only digital sales channel. If you also want to learn how to use this …
AI for Video Creation: Best tools for creating online courses
Creating and editing videos is one of the most arduous tasks faced by online course creators, so it’s no surprise that using AI for video creation came as a very welcome novelty. Even with many video-focused software on the market, the “little push” of artificial intelligence certainly makes things easier, and that’s what we’re going …
Algorithms: what content creators need to know
Algorithms are a true case of love and hate for everyone who creates content on the internet and wants engagement and an audience. You may have already wondered why some people get millions of likes and others barely get anyone to see them. Well, it’s all thanks to algorithms. They control visibility on social media, …
7 Ways You Can Use SEO for Lead Generation
SEO can be a great tool for lead generation, increasing brand awareness and educating your core audience about your product. In many cases, SEO is the first touchpoint with your company, and after an initial investment, it can generate leads with a very efficient ROI. Keep reading to know how you can use this tool …
Storytelling: 5 techniques to impact your audience
Storytelling is the art of telling stories with the aim of conveying a message emotionally, capable of generating a feeling of identification on the part of the listener. In the context of marketing, education, entertainment and even corporate communication, storytelling is used to make information more impactful and engaging, creating an appeal that is difficult …
How to create slides for online courses
Create slides It’s a simple way to start putting together an online course and ensure that, even with little experience, you can produce a beautiful and professional looking material. In this post, we’ve put together simple tips on text, formatting and slide design to help you start your course with a great presentation. Check it …
What is SlideShare?
Despite being a much talked about name in the virtual world, the SlideShare often leaves doubts as to its real purpose. Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing. In this post, we will better understand how the platform works and how you can use it to promote your …
How to become a content creator on the internet
If you arrived in 2024 without asking yourself at least once how to become a content creator on the internet and profit from it, wow, you are certainly an exception. With the rise of social networks and thousands of people monetizing their profiles and pages, whether by making silly videos, teaching something or debating serious …
Customer Loyalty Program: what is and what its advantages for your business
Customer loyalty program is a strategy to retaining customers increasingly popular in companies. Great way to interact with your customers, when implemented correctly, this type of action has a significant impact on results. What is and why invest in a customer loyalty program Did you know that increasing your customer retention rate by just 5% …
Video SEO: A Guide to Optimizing Your Videos for More Views
Although many recognize the importance of creating videos for online courses, few know how to exploit the full potential of this content to attract a larger audience. In this practical guide about Video SEO, we’ll cover everything you need to know to improve your videos’ rankings in search engines, increasing traffic and conversion. What is …
