Category Archive For "Digital Marketing"
Content Marketing: why this strategy is essential for your business
Digital marketing strategy, the main focus of content marketing is to attract and engage customers through relevant content. Benefits of Content Marketing Content marketing is today one of the most effective and practical marketing strategies. With people tired of so much advertising on the Internet, the use of ad-blocking software increased by 30% worldwide. This …
How to use Facebook Groups to attract leads to your Online Course
Facebook groups are no longer new, but the truth is that few people know how to take advantage of them to the fullest. If you have your own business, know that this is a great channel to find and attract potential leads. Facebook groups: why participate? With more than 1 billion active users per day, …
How to increase your Social Media Authority
If you need to promote your brand, you probably are wondered how to increase your social media authority and gain more visibility, right? After all, today, social networks are powerful channels for building connections and stand out from the competition. 7 Ways to increase your social media authority Nowadays, companies and professionals often work tirelessly …
Google Tag Manager: why use it on your business
Google Tag Manager is a tool that, despite having been launched in 2012, is still mentioned with curiosity on forums and other online channels. The great interest around this feature is due to the fact that it was created to make life easier for those who need to track visits, conversions and other metrics of …
How to create professional presentations
Want to create professional presentations for your online courses? In this post we will detail all the stages of the creation process, from the choice of colors and images to the correct use of fonts and spaces. Professional presentations: how to create one for your online course If you still do not understand the importance …
Discount Coupon: how to use it in your online business
Who usually does online shopping is familiar with the famous virtual discount coupon. Used by several companies, coupons play a strategic role, and are often determinant in the purchase decision. What is the Discount Coupon The discount coupon used in online retail is nothing more than an alphanumeric code that gives discount on the purchase …
Remarketing: What is and how it can boost your sales
One of the most important tools of digital marketing, Remarketing is a powerful way to connect with those who visited your site and realized it or not, some action. Understand what is and how Remarketing works Remarketing is a tool that allows the display of content and ads to anyone who has had contact with …
Customer Loyalty Program: what is and what its advantages for your business
Customer loyalty program is a strategy to retaining customers increasingly popular in companies. Great way to interact with your customers, when implemented correctly, this type of action has a significant impact on results. What is and why invest in a customer loyalty program Did you know that increasing your customer retention rate by just 5% …
Vimeo: create quality videos to your online course
Vimeo is a platform on which users can upload, share and view videos. With over 70 million users, the tool offers videos in high quality and has gained preference among professionals who want to showcase their work. Why use videos in your online course A research conducted by Cisco found that global IP video traffic …
Free online courses as strategy to attract students
The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective. Deliver content to the consumer is the basis of Inbound Marketing, unlike traditional marketing, it is focused on creating a relationship with the customer. How to get students with free online …
