Facebook Pixel: what it is and how to use it
Advertising on Facebook is an effective form of internet marketing, however, to get maximum return and results, you need to use Facebook Pixel. Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions …
MailChimp: create email campaigns to sell online courses
Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …
Google Analytics: how to use to improve your business
Google Analytics is a free tool that you can use to track information about the way visitors interact with your website. From marketing campaign optimization to budget allocation, let’s take a look at how Google Analytics can benefit your company. Benefits that Google Analytics offers for your business Google Analytics is a web-based platform that …
Mobile learning: how to create mobile friendly courses
Concept that is gaining popularity, mobile learning is a broad term that refers to the process of learning via the internet using personal mobile devices. With the popularization of the use of smartphones, it is necessary to make learning mobile so as not to lose students. Advantages of creating mobile learning courses There is a …
Creating online courses: how to set up an eLearning course
As the distance education market has heated up, many professionals and companies have started creating online courses, both as a way to earn extra income and to train employees easily. Although the idea seems simple, with so many technological resources available today, creating an online course requires planning and some practical tips, which we will …
How the COVID-19 pandemic changed education
In 2020, the new coronavirus pandemic (COVID-19) changed the way students are educated around the world. Now, almost a year after the virus broke out, these changes give us an idea of how education can turn for the better in the long run. Impact of the Covid-19 pandemic on education The slow pace of change …
Tips for choosing the right camera for recording videos
An indispensable item for recording videos, you must pay attention and extra care when choosing the camera used. As simple as it is to produce videos today, the right equipment and some shooting techniques can make all the difference in the result, highlighting your material among the competition. Recording videos: how to use your smartphone …
Podcast as a marketing tool: why and how to use it
For those who are not yet familiar with the term, podcast is an audio file made for the purpose of commenting and discussing a topic. Simple and inexpensive to produce, the podcast gained fame through websites that started using the tool as a medium to talk about subjects of interest, being widely used today as …
E-Learning market in 2020: data and forecasts for the next years
In a year marked by the covid-19 pandemic, which imposed strict social distance rules in several countries around the globe, all segments of the economy were affected in some way, including the e-Learning market. While some sectors have suffered, such as physical commerce, tourism and events, others have seen their businesses prosper. In this article, …
8 Proven techniques to improve the customer experience
Providing a great customer experience is one of the main differentials of any brand. Important retention factor, see some strategies to improve this aspect of your business. Why is the customer experience important for companies? Taking care of the customer’s entire experience with the brand, from the first contact to the post-sale, is essential to …
