How to know what my audience wants and attract leads
Want to create a successful online course and attract leads? Find out what your target audience wants. Neither your course nor your marketing campaigns can be successful if you don’t know who your personas are and what they really want and need.
After all, only after knowing your target audience’s needs, preferences and problems can you give them what they want and what they would be willing to pay for. It is the basic rule of supply and demand.
Attract Leads: How to Find Out What My Audience Wants
If you sell online courses (or have any kind of online business) you most likely have a blog and/or social media, right? After all, the best way to promote your business on the internet and attract leads is through direct communication channels with your audience.
These channels are used as a means to deliver relevant and engaging content to your target audience and buyer personas (if you don’t know what this means, read our post on the importance of defining your business’ buyer personas).
The big question is what kind of content to generate, that is, what topics to cover, what kind of material to produce (videos, podcasts, posts on social networks, etc.), and in which channels to publish to reach as many leads as possible.
It is noteworthy that the lead does not always know exactly what he needs to solve his problem, so it is important for you to know your personas to know what to deliver to them.
Fortunately, there are a few techniques by which you can learn more about your target audience. Check out!
If you are used to frequent and researching blogs on subjects that interest you, you are probably using the Search Field. After all, most blogs have a lot of content produced and you don’t have all day to search one by one for the information you want.
This is also the case with your visitors. Those who frequent your blog show that they are interested in distance learning courses or some other type of information you make available. So if your blog doesn’t have a search field yet, create it right away.
Through Google Analytics you will be able to visualize the keywords that are being searched on your website or blog. Just go to the “Behavior” tab and click on “Internal Search”.
Knowing which words and subjects your students are looking for will help you understand what interests them, and this information is of great help in determining topics for content production.
Comments and Reviews
Enabling the option that allows people to comment on your posts is also a great way to find out a little more about what they think and want to know, as well as helps you to create a relationship with your audience.
Through the comments, readers can leave their contribution, ask questions and even discuss the matter with other visitors. This generates a valuable source of engagement and information about what your audience’s interests are, and can help you attract leads.
So when readers leave comments, reply as best you can. In case of doubts, for example, answer them and indicate material that is related to or complements the subject discussed. If other visitors express the same doubt, take the opportunity and make a post about it!
Surveys and Questionnaires
A good way to find out something about someone is to ask them directly. Therefore, surveying your audience and asking them what they would like to read on your blog or see in the course is a very effective method of getting new ideas about what kind of content to create.
To do this you can send a simple survey or questionnaire (no one likes to answer a long list of questions) by email to your leads based, post the survey on social networks or even put a field to poll in your blog or website.
You may not be able to get as many responses as you would like, but the ones you do get will qualify because those who take the time to respond are usually very interested in what you have to offer.
Interaction on social networks
As with blogs, comments left on social networks are an excellent source of information about your audience.
Social networks are capable of producing a much larger number of interactions, considering that most people are connected most of the day and are already in the habit of leaving quick comments and opinions.
Pay close attention to comments on posts your online school shares, private messages, and posts made on your pages.
Any type of interaction on the part of the user, whether doubts, opinions, discussion with another visitor or simple sharing of your post, can help in raising ideas for new content topics.
Facebook groups are often private meeting places for people who share an interest in the same topic.
You may need the administrator’s permission to join these groups, but that makes them even more interesting and useful as this is a selected audience.
One good thing about Facebook groups is the level of interaction and engagement. There, anyone can post a post or share a blog link, meaning it’s a great channel to spread your content, get feedback and see what your target audience is talking about.
There are several ways to use the Facebook group to boost your content marketing campaigns:
- First, you can share your blog links and drive traffic to your website.
- You can strengthen your social media presence, gain new followers and attract leads.
- You can engage with others, identify their questions and problems, provide solutions, respond and interact with them on a regular basis.
- Plus, you can see which shared posts are getting the most engagement and why. Identify the niche, title structure, average content length, and other similar factors, and this will help you determine which posts get the most attention from your target audience.
Hangout on Quora
Quora is another awesome Q&A platform for getting to know your audience and attracting leads.
The beauty of Quora is that people ask questions and try to find solutions there. In other words, it not only allows you to find out what concerns your readers and potential buyers, but it also gives you the opportunity to interact with them and solve their problems.
By engaging your target audience directly, you can learn almost everything there is to know about them.
You already know what Facebook is, but you may not yet realize the true potential of this platform to help you know your audience and attract leads.
Try to understand Facebook as a huge database of different people around the world. Most importantly, it has data on your users’ likes, dislikes, preferences and current activities.
This reservoir of information is found in the Facebook Ads Manager.
The even more interesting part is that you don’t need to run an ad to get access to the information you’re looking for. You can access most of this information about your target audience just by pretending to create an ad.
Before finalizing an ad, Facebook will inform you of your target audience’s preferences, interests, demographics, and more.
Use this information to your advantage. More specifically, create content based on this data.
SEO and Keyword Research
You may be just starting with keyword research and gradually discovering what your target audience wants, but that doesn’t mean that your competitors haven’t figured it out yet.
Use their planning and years of hard work to your advantage and give yourself a head start in the right direction.
There are many SEO tools that let you know which sites your competitors are getting backlinks from. Also, since virtually every successful site has its own sub-niche, you can be more confident about what your target audience is really interested in.
Likewise, you can also use various professional keyword research tools that will allow you to see what terms your competition is using to attract leads.
You can focus on those keywords specifically, study them a bit more, and learn a lot more about your audience and their search behavior with their help.
Some of the tools you can use to analyze your competitors and search keywords for your business are:
Attract the right leads and sell more courses online
Knowing what your target audience really wants can take some time, effort, and resources. However, once you have a good idea of their needs, you have the data you need for a more assertive business planning.
The strategies listed above apply to any type of business, and are perfect for those who are starting to sell online courses and need to attract and retain students.
With a little organization and a focused strategy, in a short time you will be able to attract leads and gain your first customers.
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