Vimeo: create quality videos to your online course

Vimeo is a platform on which users can upload, share and view videos. With over 70 million users, the tool offers videos in high quality and has gained preference among professionals who want to showcase their work. Why use videos in your online course A research conducted by Cisco found that global IP video traffic …

Continue reading

Free online courses as strategy to attract students

The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective. Deliver content to the consumer is the basis of Inbound Marketing, unlike traditional marketing, it is focused on creating a relationship with the customer. How to get students with free online …

Continue reading

How to sell online courses: Practical Guide to sell your course

How to sell online courses is a common question among professionals who are starting in the Distance Learning market. To get good results, there are some steps that must be defined and enforced carefully. Learn how to sell online courses The elearning market is booming, with even more and more higher education institutions offering distance …

Continue reading

What you need to know about Inbound Marketing

Inbound Marketing, unlike traditional marketing, is focused on creating a relationship with the consumer. Its premise is to deliver content and attract the public to the product, instead of focusing on promote it directly. What says the largest research about Inbound Marketing The Inbound Marketing is a direct result of the change in consumer habits …

Continue reading

Know how to create a newsletter to promote your online business

Direct communication channel with your audience, create a newsletter is a powerful strategy to promote your online business. To-do list to create a newsletter that converts A newsletter is a periodic publication sent by the company to its customers and potential customers. Often confused with e-mail marketing, the newsletter is more focused on content than …

Continue reading

Persuasion techniques to sell online courses

Sell online courses, as well as any other service, is a task that requires knowledge of the market, target audience and techniques of promotion and sales. Sell goes far beyond just announce something, it is necessary that the product offered to stand in the midst of competition and that the customer is convinced to buy …

Continue reading

Why create a mini course and how it helps my business

Create a mini course is a very useful strategy for anyone who wants to create an online course and is still not quite sure about what topic to address, if it will appeal to the public and give financial return. 4 reasons to create a mini course To create a mini course, it is important …

Continue reading

Branding for online courses

Branding is the set of actions related to the management of brands. In other words, are the solutions that a brand needs to survive in the market. To transform your online courses company in a solid business, learn how to apply branding. 4 branding tips for online courses Far beyond the creation of a logo …

Continue reading