6 Reasons why companies should invest in eLearning 

Elearning in business is a growing trend nowadays. Thanks to the Internet and new technologies, companies in all segments achieve great results, reducing costs and improving the performance of their training programs. Undoubtedly, the pandemic had a driving role in this scenario, doubling the number of workers who sought online courses as a way to …

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8 Practical Ways to Update Your Online Course

After your Online Course it’s been created, published and sales have already started to happen, it’s important to periodically update the content to encourage engagement, keep students and attract new ones. There are practical and simple ways to do this, and just half an hour of dedication can make a big difference in your students’ …

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How to increase organic traffic to your website

If someone says it’s easy to build organic traffic, don’t believe them. This is probably the job that will require the most investment of time and effort on your part. In an age of Facebook and Google Ads, spending a few dollars for immediate traffic is highly attractive. But it’s not sustainable. You get traffic …

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7 Types of infoproducts to increase your online sales

If you are starting in the digital market, want to attract an audience and start making online sales, creating infoproducts is the best way forward. Online sales: why and which infoproducts should I create? Teaching your potential customers how to solve a problem is the best way to get their attention and start building your …

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How to Drive Traffic to Your Website Using a Blog

In order for your business to gain visibility in today’s busy digital marketplace, you need to drive traffic to your website. There are a number of advertising channels on the internet that you can (and should) use to accomplish this, but if qualified and organic traffic is your goal, start a blog as soon as …

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Know how much you can profit from selling online courses

Selling online courses is an international market/job in expansion.  Just to give you an idea, in 2015, the e-learning market was worth $107 billion, in 2018, $190 billion, and by 2025 it is expected to exceed $300 billion. Democratization of education Investment in lifelong education is an emerging trend. There are no more age limits …

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Copywriting: How to Create Powerful Sales Copy

Do you know that text that catches your attention on the internet, among countless others? So, this happens thanks to well-done copywriting. Great sales texts are out there, drawing our attention on landing pages, banners, emails and social media ads.  In this article, we’ll talk more about this conversion-focused writing and how to create messages …

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7 features that a good LMS offers for companies and professionals

Having a corporate LMS (Learning Management System) may seem like a tempting idea, but at the same time quite complex. A fact that many entrepreneurs are unaware of, is that the technology to have a teaching platform personalized already exists, is easily accessible, complete and requires low investment cost. Functions and benefits of an LMS …

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