How to use digital marketing to sell more

A great advantage that the internet and digital marketing have brought to beginning entrepreneurs, is being able to compete on a better level of equality with large companies.

The online release of a brand, product or service costs much less than the dissemination via traditional media, and with the right strategy, you can achieve excellent results and reach a large number of people.

At the present time, increasing sales with digital marketing is the best choice. To a lesser or greater degree, your persona is probably online. Although there is no exact manual on how to do this, there is a list of actions and strategies that are fundamental. Check out!

– How to create buyer personas for my business

1. Transform likes into sales with Instagram Shopping 

Instagram Shopping is a feature that allows brands to create a virtual showcase within the social network, where followers can explore and even buy products without leaving the channel.

After setting up a business profile on Instagram and uploading a product catalog on Facebook (Instagram’s parent company), you are eligible to tag your products in your feed and stories. Thus, users who view your content and are interested, no longer need to browse to your website if they want to make a purchase; instead, they can simply click on the product to be directed to the sales page corresponding.

Basically, what makes social selling such a strong digital marketing tactic is the elimination of friction. By allowing your followers to make effortless purchases, Instagram effectively brought the power of search to social media.

– 6 ways to sell on social networks

2. Optimize your website based on SEO

A website has to be attractive and informative, since these are basic requirements to involve the user. However, to generate traffic, it is necessary to work on optimization based on SEO standards. 

This work aims to make adjustments that make a website more suited to what search engine algorithms – such as Google – require. As a result, you will get a better ranking, with your website appearing at the top of the SERPs.

Everyone knows that when doing a search on Google, it is natural that we are more likely to visit sites that appear on the first page, especially those at the top. In general, 75% of users do not access the second page of results.

An optimized website has a better ranking, appears on this first page and is more visible to the eyes of those who did the research. The chances of receiving clicks are greater, generating more traffic and conversion.

– 12 practical SEO tips for beginners

3. Start a content marketing strategy

Developing a Content Marketing strategy  is an excellent way to increase sales with digital marketing.

Blog posts have a great ability to generate traffic to a website, increase consumer interest and engage. But in order to achieve this, you need to produce high quality content that is relevant to your target audience.

– How to use your Blog as a marketing tool

Users are interested in educational posts, but not too generalist. Many of these people also want to know more about a particular product or service. Therefore, a content strategy must provide posts for all levels of the sales funnel.

– Understand How the Sales Funnel Works

In addition to blog posts, you can use periodic communication through newsletter and social networks. And don’t forget the videos! Launching video content via the YouTube channel, posting stories and making live streams are an excellent way to engage audiences today.

Optimized for SEO, these posts can attract the right leads, educate them and generate the knowledge needed to make a purchase decision.

4. Bet on customer reviews

You started using Instagram Shopping, made sponsored ads on Google and Facebook, invested in content and things are going well, in the sense that they are driving a substantial amount of traffic to your site, but they’re also doing poorly, in the sense that views aren’t converting at a high rate. 

This is the time to bet on social proof, or, in other words, on comments made by customers.

Online consumers tend to be more cautious before closing a purchase, as they are not seeing the product / service and have no proof that it really works. Therefore, the opinion of others is so important that it ends up becoming an important digital marketing action.

Putting reviews and comments on your sales pages is a simple and proven way to turn more visitors into customers.

– Tips to get more Reviews for your course

5. Use the referral marketing

Referral marketing can turn the enthusiasm of your most loyal customers in a steady stream of new business.

The idea is to identify satisfied and loyal customers to your brand and, through some type of reward, encourage them to recommend your business to their own network of relationships.

The triumph of this strategy is that your potential customers are much more likely to trust referrals from friends and family than ads. 

This digital marketing tactic is very similar to using customer testimonials; the main difference is that it is more direct, since it is the famous mouth-to-mouth marketing.  

6. Automate and track your email marketing campaigns 

Email marketing is one of the most effective digital marketing methods, and also one of the simplest. Email messages result in 66% of consumers making a purchase.

These emails should contain information about products, discounts, content offers, discount coupons, among other things. The idea is to bring your brand closer to the customer and create a lasting relationship with them.

Automation is the feature that allows you to send emails to a wide base of contacts, standardizing messages and increasing your chances of reaching them. It also makes it possible to track the reception and how the leads were engaged.

From this strategy, it is possible to feed these leads and take them to the most advanced stages of the sales funnel. In this way, the results are, in addition to engagement, the increase in conversions.

An important fact to note is that email marketing is not used for the primary purpose of generating new leads. Your real mission is to nurture leads that have already shown some interest in your brand. 

– How to create an email marketing campaign

7. Join an affiliate program

One of the great advantages of digital marketing is the possibility of scaling sales in a way that was previously unimaginable. And it is in this aspect that an Affiliate Program is unique.

Affiliate marketing is the process by which an affiliate earns a commission to advertise products of another person or company. To do this, the affiliate simply looks for a product / service he likes, makes it known, and gets a share of the profit from each sale he makes or leads won. Sales are tracked through affiliate links from one website to another.

This is an excellent tool to boost the sale of online courses, since hundreds of people start to publicize your course without you having to set aside a budget to pay for it and, as in referral marketing, a product recommended by someone else has a greater chance of conversion.

Working in partnership with affiliates, making your product attractive, with good commissions and awards to provide to your Top Affiliate base, your chances of increasing sales are much greater, because, in addition to applying all sales strategies to your product, you will also have other experts doing the same.

– How to use Affiliate Marketing

8. Increase your sales game with pop-ups

Another way to boost your digital marketing strategy is with pop-ups: the windows that temporarily occupy the screens of websites to present offers or news.

You can use pop-ups to attract a potential buyer with a discount offer, launch notice or to indicate a product complementary to what he is buying.

Pop-ups do not have the best reputation in the world, but there is a reason they are still in use today: they work! Especially when used to present legitimately relevant offers to people, such as a limited time discount, a pre-sale with unmissable conditions, etc.

Use them correctly and they can generate a ton of additional revenue for your business.

– Tips for organizing the pre-sale of your online course

Sell ​​more online courses using digital marketing

No online business can succeed in a scenario in which the competition is increasingly fierce without innovative ideas for marketing and a well-designed and implemented dissemination strategy. 

Digital marketing is the marketing of the present and the future. In addition to all the benefits it brings to your business, you can track the results of your efforts with incredible precision, which means that it is easy to see which strategies are producing profitable results and which need revision.

Tools like Google Analytics allow you to check these results in detail. In addition, many marketing automation software can also help you.

– How to use Google Analytics

For those who create online courses, this is an excellent way to attract and retain students.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the job of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To know more, visit our website, test the platform and see how easy it is to profit by doing what you love.

The post 8 digital marketing tips to sell more on the internet appeared first on Blog Coursify.me.

Informations on the Elearning Market in Brazil

In a previous analysis of the Elearning market in Brazil and worldwide, data already appointed a growth scenario.

Now, a more recent survey by the Censo EAD.BR brings updated information.

See below a summary of key information presented in the survey.

Student Profile  

The students profile is a reliable indicator of the inclusiveness of the elearning market in Brazil.

A large portion of those enrolled are “workers who study” and not “working students”.

In addition, another defining characteristic of distance education is the highest proportion of women among students.

From 2016 to 2017 a new profile of distance learning students began to appear more: high school graduates.

This students began to consider distance learning courses as a natural choice to continue to university education.

This breaks up  historical notion that Distance Education attend only excluded from natural schooling cycle.

Age group

The highest concentration of students in distance learning courses is between 26 and 30 years and between 31 and 40 years.

It was observed that 29% of fully distance regulated courses and 33% of blended courses have an average age of students between 26 and 30 years.

In other hand, 37% of fully distance regulated courses and 16% of blended courses have an average age between 31 and 40 years.

This high incidence of students after the typical graduation age is significantly higher in distance education that in classrooms.

Among the free courses, both corporate and noncorporate, the highest incidence of students is in the range between 31 and 40 years.

These numbers reinforce the potential of distance education for continuing education.

Courses Offer

The offer of distance learning courses, both corporate and noncorporate, says a lot about the practical vocation of online learning.

Were reported 1,233 offers of free courses in corporate operational training area.

Among noncorporate courses, the highest number is on the refresher courses.

The survey notice that companies emphasize training to meet their specific needs.

However, refresher courses serve as a good option for those looking to expand their educational horizons, regardless of the demands of the companies.

The professional training also has a significant offer in the elearning market in Brazil.

In terms of areas of knowledge, the courses offer focuses on the humanities and social sciences.

It was found that only the military has no fully distance courses, but does offer blended courses.

Enrollment

Analysis of enrollments in distance education courses separated by knowledge area, showed a higher concentration in the humanities and social and applied sciences, with 61,316 and 58,584 students, respectively.

Regarding the free courses it can be seen that the highest concentration of students is on professional training classes.

The category also includes very significant number in the noncorporate free courses.

This proves that online courses are being sought as way to acquire new skills and improve the curriculum for the labor market.

Content

The survey found that video classes and digital texts that are not characterized as books, are the most frequent type of content in the elearning market in Brazil.

The distance learning courses also excel in offering innovative features that are coming now to the education market, such as electronic games (18%), online simulations (10%) and adaptive resources (11%).

The leadership in innovation and variety of content goes to fully distance regulated courses.

Among the free courses, the greatest content diversity was observed in the noncorporate ones.

This probably because they compete for free membership of their students and have to further strive for the quality of content.

Content Distribution

The distance learning courses are distributed primarily through virtual learning environments such as Coursify.me.

It was observed that 91% of public agencies, 88% of municipal public institutions, 78% of private profit institutions and 76% of non-profit use this feature.

The other tools adopted for the distribution of content include email, social networks, chat groups and blogs.

Distance courses fully regulated and noncorporate free courses are the ones that use more virtual learning environments.

The survey conducted by the Censo EAD.BR is quite complete and provides important information to those interested in entering the elearning market in Brazil.

To access its full content, please visit the following link: Censo EAD.BR 2016/2017

Complete elearning platform, the Coursify.me is the right choice for those who want to offer the best distance education experience for their students.

Visit our site, test our platform and start to profit with one of the fastest growing markets.

The post Elearning market in Brazil – update datas appeared first on Blog Coursify.me.

This new reality puts distance education in focus, both as a learning opportunity as business opportunity. In addition to individuals interested in a more practical way to learn, companies are using online courses as a way to train employees and professionals as form of entrepreneurship, transforming knowledge in a new business.

Trends and data on eLearning in Brazil

For you to have a concrete idea about the growth of the eLearning market in Brazil, we have made an analysis of the evolution of the number of courses, registrations and investments in the sector. The source of this research is the Distance Education 2014/2015 Census, where were analyzed 226 institutions exclusively educational and 15 educational and suppliers.

ELearning courses

In 2014 were offered 25.166 courses (between the institutions analyzed). In this case, the free courses were the most traded, with a total of 19.873, being 12.475 corporates and 7.398 not corporates. Then we have the regulated courses blended or online disciplines, which totaled 3.453 online courses, in addition to 1.840 regulated distance courses. Check out the percentage data in the following chart:

Registrations in eLearning courses

The total number of registrations is to convince those who was still undecided. Only in 2014, the online courses totaled 3.868.706 new registrations, being 519.839 (13%) in the regulated distance courses, 476.484 (12%) in the regulated blended courses or online disciplines of regular courses and 2.872.383 (75%) in free courses, with an average of 154 registrations per course.

Investments in eLearning

As regards investment performed in the sector, 51% of the institutions that operate in the sector have increased the resources directed to improvements and/or implementation of the distance learning modality in compare to the previous year.

With relation to the type of course that was the focus of investment, the majority of institutions worked with regulated fully online courses, with 36% of the total, as the following graph:

The investments of 66% of the institutions with focus in the area of technology and innovation, such as the quest for a eLearning professional platform. See in the graph the proportion of institutions in relation to the area of greatest relevance in terms of investment in distance education in 2014:

  
All these data show that the market of distance education in Brazil experience constant growth, constituting a great option of investment for companies, teachers and students.

To complement, studies of Hoepers Education show that the economic crisis has not affected the eLearning market in Brazil, making the distance education more resistant than the classroom education.

Source: Hoper Educação

Aware of this reality and confident in a future where access to quality education, independent of factors such as location and time, is increasingly easy, Coursify.me is working to provide to our users the best and most complete eLearning platform of the market.

Our team provides support and ongoing updates for teachers and students to have a great experience and reach your goals with ease. If you have interest in getting to know our LMS platform, visit our website and sign up.

ELearning International Market

We talked here about the eLearning market in Brazil and its excellent levels of growth, investment and commitment by an increasing number of students, teachers, universities and companies.

But what about the eLearning International market? How distance education is seen in the rest of the world?

ELearning International Market: data and trends

A report on eLearning Market Trends and Forecast 2014 – 2016 released by Docebo, provides a detailed segmentation on business opportunities in Africa, Asia, Australia, Europe, North America and South America.

The research is backed up with facts and figures top trends, topics and predictions for each area, and gives a comprehensive overview on the eLearning international market:

In a new research were carried out the growth forecast for 2016 – 2021 and the countries that have the highest rates of development are:

The adoption of the SaaS (software as service) model is playing a pivotal role in reshaping the entire industry and has a huge influence on increasing the eLearning market size. Analyst reports show evidence of SaaS Industry growth and this trend will continue for at least the next three years.

There are 3 main reasons for seeing this upswing in SaaS:

• Speed of implementation
• Savings on capital expenditures
• Savings on operational expenses

The online education is done through platforms that operate in SaaS model. These platforms, known as LMS, Learning Management System, are responsible for hosting courses and schools online and offer all necessary resources for the teaching and learning within virtual world.

Major trends in the eLearning international market

According to the LMS technology become more and more sophisticated, the eLearning international market changes, evolves and presents the trends that gradually reflect on distance education in different regions of the globe. Check out some of the top eLearning trends in 2016:

Mobile Learning

Mobile learning, or mLearning, is one of the main reasons company owners launch learning management systems. These leaders want their employees to have the luxury of accessing training resources on any device, at any time, from any place. It’s estimated that the mobile learning industry alone will grow to over $37 billion by 2020.

Gamification

Of all the eLearning trends, gamification is perhaps the most fun. After all, who wouldn’t want to spend time gaming? It offers a welcome break from the hectic day. At the same time, gamification in the workplace promotes training and knowledge retention; and it does a great job of bringing elements of entertainment and relaxation to any type of online training.

Video-class

There is an estimate that, nowadays, people spend more than five hours per day watching videos. Data indicate that the traffic dedicated to the consumption of online videos will reach 80% in 2019. In this reality, there is no doubt that use videos in online classes is an idea that is sure to attract many students.

Big Data

According to an article published by Learnnovators, Big Data (as it relates to eLearning) is defined as “the data produced by learners interacting with the learning content”. This data is collected through Learning Management System and other media. This year, Big Data has been a big trend in eLearning international market, and it will continue to be one as time passes.

Competency-Based Learning

Employers and employees alike are becoming enthusiastic about competency-based training. This is because it helps employees get promoted quickly. The opportunity to self-assess, determine skill sets, and what skills will be needed to advance one’s career provides motivation for the learner, and greater value for the organization whose learners are more engaged in training and developing demonstrable skills.

As you can see, the eLearning international market keep growing with optimism, already well established even in the corporate middle.

SaaS for hosting online courses, the Coursify.me is a complete platform for teaching and learning online and already counts with various professionals and students enrolled. In a market in full expansion, the return on investment and success is promising and expected in a short time. Visit the Coursify.me website, register and host your online course for free!

The post ELearning market in Brazil and in the world appeared first on Blog Coursify.me.