Launching online courses: how to launch my course

There are no rules when it comes to launching online courses. The best format to be adopted is one that fits your business model and meets the expectations of your audience.   Launching online courses: permanent and temporary courses Before launching online courses, it is necessary to decide how they will be made available to the …

Continue reading

How to Measure the Effectiveness of Your Online Business Training 

Conducting an online business training has a number of benefits for both your business and your employees. Empowerment through distance learning courses, in addition to saving resources and overtime, contributes to increasing the productivity, creativity and competitive advantage of your staff, which means an excellent return on investment (ROI). Online Business Training: The Importance of …

Continue reading

Start your own business: tips to new entrepreneurs 

To start your own business is probably an idea that already crossed your mind. Whether it was because you had an innovative idea or simply to own your time, this is a common will that justifies why the number of new entrepreneurs continues to grow. When starting your own business, keep in mind … The …

Continue reading

What is an API and how important is it to your online business?

You have probably read or heard someone mention the term API before. It is often used by companies when talking about an application, operating system or website.  APIs are used everywhere in today’s digital world and offer tremendous benefits for users and businesses, but have you ever wondered what an API really is, or how …

Continue reading

5 strategies to sell courses on the internet using social media

Social networks have proven they are here to stay. Now, you just have to know how to sell courses on the internet using these powerful communication channels. In 2020, purchases made through social media jumped from 22% to 34%, representing one third of small businesses sales in e-commerce. How to use social media to sell …

Continue reading

Facebook Pixel: what it is and how to use it

Advertising on Facebook is an effective form of internet marketing, however, to get maximum return and results, you need to use Facebook Pixel. Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions …

Continue reading

MailChimp: create email campaigns to sell online courses

Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …

Continue reading

Google Analytics: how to use to improve your business 

Google Analytics is a free tool that you can use to track information about the way visitors interact with your website.  From marketing campaign optimization to budget allocation, let’s take a look at how Google Analytics can benefit your company. Benefits that Google Analytics offers for your business Google Analytics is a web-based platform that …

Continue reading

Mobile learning: how to create mobile friendly courses

Concept that is gaining popularity, mobile learning  is a broad term that refers to the process of learning via the internet using personal mobile devices. With the popularization of the use of smartphones, it is necessary to make learning mobile so as not to lose students. Advantages of creating mobile learning courses  There is a …

Continue reading

Creating online courses: how to set up an eLearning course

As the distance education market has heated up, many professionals and companies have started creating online courses, both as a way to earn extra income and to train employees easily. Although the idea seems simple, with so many technological resources available today, creating an online course requires planning and some practical tips, which we will …

Continue reading