How to Drive Traffic to Your Website Using a Blog

In order for your business to gain visibility in today’s busy digital marketplace, you need to drive traffic to your website. There are a number of advertising channels on the internet that you can (and should) use to accomplish this, but if qualified and organic traffic is your goal, start a blog as soon as …

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Know how much you can profit from selling online courses

Selling online courses is an international market/job in expansion.  Just to give you an idea, in 2015, the e-learning market was worth $107 billion, in 2018, $190 billion, and by 2025 it is expected to exceed $300 billion. Democratization of education Investment in lifelong education is an emerging trend. There are no more age limits …

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How to become an online teacher

Elearning can open up interesting opportunities for those who already teach face-to-face or for anyone who would like to become an online teacher, lecturing about a subject they have mastered. The flexibility that online education offers allows you to get started in this market even if you’re not sure you want to be a full-time …

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Copywriting: How to Create Powerful Sales Copy

Do you know that text that catches your attention on the internet, among countless others? So, this happens thanks to well-done copywriting. Great sales texts are out there, drawing our attention on landing pages, banners, emails and social media ads.  In this article, we’ll talk more about this conversion-focused writing and how to create messages …

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5 Steps to Perfect Your Online Course Launch Strategy

Launching something new to the market is a big deal for a company. Whether updating a service or a new product, the goal is always to attract the user and the growth of the brand.  However, even if you have a quality product that can make a real difference to your customers, it will likely …

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Online assessments: 3 guidelines for developing great online tests

The growth of the eLearning market has led to increased competition and the consequent need to increasingly improve the content offered. So, in addition to excellent classes, instructors started creating online assessments more often to help students test their knowledge and also assess the effectiveness of the teaching material. For those who are new to …

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5 Steps to Writing a Great Audio Script for Online Courses

Writing an audio script for your online course videos before recording is a great way to ensure you produce quality content. With a script in hand, you avoid prolonged pauses during narration, repetition of words and possible language addictions, such as excessive interjections and slang. Reasons to write an audio script before recording videos For …

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How to drive traffic to your website without pay for it

For those who are not familiar with the term, organic traffic is the visits that your website receives spontaneously, without you having to use paid advertisements for this. While paid ads are a great way to drive traffic to your website, when you run out of budget, it’s gone. To have a consistent stream of …

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Sales funnel: what is and how to create one for your business

One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …

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