What is SlideShare?

Despite being a much talked about name in the virtual world, the SlideShare often leaves doubts as to its real purpose. Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing.  In this post, we will better understand how the platform works and how you can use it to promote your …

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Inbound Marketing: How You Can Use It to Attract Customers

If you are starting an online business, you have probably heard of Inbound Marketing. Unlike traditional marketing, Inbound Marketing is focused on creating a customer relationship. Its premise is to deliver content and attract the audience to the product, rather than offering it directly to the consumer. What is Inbound Marketing? The term was coined …

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Digital Marketing and SEO to promote your business online

Digital Marketing and SEO are subjects very discussed here, due to their importance in the online media plan of any company or professional who want to promote their business, product or service. Digital Marketing and SEO – Interview with Eduardo Bonfanti Digital Marketing and SEO are terms often used nowadays when it comes to online …

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How to use LinkedIn as a professional tool

Known, but still little explored by many, LinkedIn is a business social network that, as its name suggests, it is great for business. More than a simple social networking, LinkedIn is a corporate channel used by many companies and professionals of all kind of business and can be a valuable tool for personal marketing. How …

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