Step by Step to Create a Visual Identity to Your Brand

What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …

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7 Ways You Can Use AI In Your Content Marketing Strategy

Content creation and content marketing are two tasks that revolve around channeling creativity and blending it with data and information. However, as a company grows, this task becomes more and more challenging, which begs the question: how can AI help? What Content Marketing is really about? Content marketing aims to entice a company’s target audience …

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Email automation: how to use it in your marketing campaigns

One of the many reasons email marketing is such an effective strategy is email automation.  With this feature, you can configure emails to be automatically sent to your subscribers when they sign up for your list or when they take a specific action. Valuable tool for capturing and retaining customers, in this post we are …

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5 Ways to make online learning more effective

Online learning came to stay.  Boosted by the pandemic, it has found its permanent place in many schools and academic institutions, and it already has enormous influence on the way students are educated and interact with their teachers and peers.  This quick transition was certainly not easy and there is still a lot of room …

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How to get more views on YouTube for free

Most people who produce content on the internet these days want to know: how to get more views on YouTube? Platform with high engagement power, learn how to get more views for your videos and increase your online sales. 14 Strategies to get more views on YouTube  The second most accessed platform in the world, …

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Corporate Education: Advantages of Corporate University for companies 

Corporate education or business training is the solution adopted by companies to train their employees.  Currently, an increasing number of organizations take the initiative regarding the qualification of their professionals, resorting to online courses to make this process simpler and more economical.   Corporate Education and Online Teaching Reflecting a generation more connected and comfortable …

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8 Common problems when recording audio and how to fix them

Recording audio for your videos may not be as simple as it sounds. The first recommendation is to use an external microphone, but even so, some care is needed to get a good result. See the most common mistakes that can happen while recording and learn how to fix them. Recording Audio: Common Issues and …

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5 Online Sales Tips for Beginners 

Working with online sales is one of the fastest growing niche markets today. With eLearning courses being one of the most profitable options for those who want to make money on the internet, whether as a producer or affiliate, learn about some tips to start selling. Online sales: how to start selling on the internet …

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6 Ways to Sell on Social Networks and Boost Your Online Business

Sales teams, marketers, beginner entrepreneurs, everyone who has an online business wants to know: how to sell on social networks? Important channels for building a relationship with the consumer, few people know how to work with social media to generate revenue for their business. What is social selling? There was a time when a few …

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12 best video recording apps [+ BONUS tips]

There are dozens of video recording apps that let you do everything with your recording. The options are numerous and to help you select which ones are the best, we have made a list of the top 12 of the year. Why record videos for your business? A few years ago, video consumption entered a …

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