Tag Archive For "software"
Sales funnel: what is and how to create one for your business
One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …
8 digital marketing tips to sell more on the internet
To promote your course and attract students, especially if you are starting in this market, it is important to learn a little about digital marketing and to study strategies that are of great value when promoting online courses. How to use digital marketing to sell more A great advantage that the internet and digital marketing …
How to Measure the Effectiveness of Your Online Business Training
Conducting an online business training has a number of benefits for both your business and your employees. Empowerment through distance learning courses, in addition to saving resources and overtime, contributes to increasing the productivity, creativity and competitive advantage of your staff, which means an excellent return on investment (ROI). Online Business Training: The Importance of …
What is an API and how important is it to your online business?
You have probably read or heard someone mention the term API before. It is often used by companies when talking about an application, operating system or website. APIs are used everywhere in today’s digital world and offer tremendous benefits for users and businesses, but have you ever wondered what an API really is, or how …
Facebook Pixel: what it is and how to use it
Advertising on Facebook is an effective form of internet marketing, however, to get maximum return and results, you need to use Facebook Pixel. Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions …
MailChimp: create email campaigns to sell online courses
Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …
Google Analytics: how to use to improve your business
Google Analytics is a free tool that you can use to track information about the way visitors interact with your website. From marketing campaign optimization to budget allocation, let’s take a look at how Google Analytics can benefit your company. Benefits that Google Analytics offers for your business Google Analytics is a web-based platform that …
Creating online courses: how to set up an eLearning course
As the distance education market has heated up, many professionals and companies have started creating online courses, both as a way to earn extra income and to train employees easily. Although the idea seems simple, with so many technological resources available today, creating an online course requires planning and some practical tips, which we will …
How the COVID-19 pandemic changed education
In 2020, the new coronavirus pandemic (COVID-19) changed the way students are educated around the world. Now, almost a year after the virus broke out, these changes give us an idea of how education can turn for the better in the long run. Impact of the Covid-19 pandemic on education The slow pace of change …
