Customer Journey Map: How to use this tool to sell more

In order to attract consumer attention in an information-saturated scenario, a user-centric tool has been developed: the Customer Journey Map. What is the Customer Journey Map ? The Customer Journey Map is a visual representation of the user’s journey, that is, the history of their relationship with the company, service, product or brand throughout the …

Continue reading

Setting up an online course

Setting up an online course is quite a mission, the first challenge to those who’ve decided have their own business and enter the elearning market. To help, in this post we will talk about the step by step you must take to accomplish this mission. Setting up an online course: educational entrepreneurs Before start setting …

Continue reading

Why and how to promote your business on YouTube

Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …

Continue reading

Frequently Asked Questions About SaaS 

Software as a Service or SaaS is already a technology known and used by many companies. But while for some people talking about SaaS is as common as talking about “cloud” on the internet, for others it still raises some questions. 7 Frequently Asked Questions About SaaS Software as a service is nothing more than …

Continue reading

8 Things You Need to Know About Online Education

A lot of people always have a lot to say about online education. But few really speak knowingly. Depending on what you hear or read, distance learning can seem like a great solution or a huge problem. To make things clearer, we wrote this post. Online Education: Everything You Need to Know In an effort …

Continue reading

How to do keyword research for SEO

As Google constantly updates its search algorithms and companies strive to track and maintain a good position in search results, one thing remains consistent for professionals looking to optimize their sites: the need to do keyword research. What is keyword research and why is it important? Keyword research is the process of finding and analyzing …

Continue reading

Lead Nurturing: 6 effective tactics to nurture leads

Lead nurturing is the process of engaging a defined audience by providing relevant information at each stage of the customer journey. Some ways to achieve this are through targeted content, multichannel relationships, and personalization. The Importance of Lead Nurturing for Online Business In simple words, a lead is an individual or organization that shows interest …

Continue reading

Video editing: basics to edit online courses

Video editing is part of any content recorded to which one wants to give a professional look. So whether you’re producing videos for your YouTube channel, online courses or even a business presentation, it’s important to know how to edit the final material. Why is video editing important? Using video lessons is a great way …

Continue reading

10 best niches for online courses in 2019 

If you want to have your own business and work from home in 2019, you probably have already thought of selling online courses. Distance education is part of the present and an inevitable future, and its market is growing at an incredible pace. Online Courses: How You Can Get Into This Market The eLearning industry …

Continue reading