Creating and editing videos is one of the most arduous tasks faced by online course creators, so it’s no surprise that using AI for video creation came as a very welcome novelty.
Even with many video-focused software on the market, the “little push” of artificial intelligence certainly makes things easier, and that’s what we’re going to talk about in this article.
Why use AI to create your online course?
The controversy surrounding the use of Artificial Intelligence continues to grow, as does the number of tools that use this technology
Although there are certainly aspects that call for more severe restrictions and monitoring, it is undeniable that it has proven to be quite useful for content creators.
Great for optimizing workflows, automating repetitive tasks and even generating ideas, the use of artificial intelligence speeds up processes, enhancing productivity in less time, which equals money savings for professionals and companies.
For these and other reasons, research reveals that around 19% of companies already use AI tools to generate content, a number that reaches 75% when we talk about marketing.
There are many advantages that the use of AI brings to business, such as the benefits we list below.
Time saving
An AI tool won’t write a perfect blog post for you, but it will definitely speed up research time, gathering information and even briefing ideas for new topics.
All these content creation processes take considerable time, which AI helps you save.
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Greater productivity
With basic tasks, such as brainstorming, research, script writing, video editing and writing CTAs, carried out by the machine, there is more time for you to dedicate yourself to the creative part and improving your content, which increases your efficiency and productivity.
With simple tasks resolved quickly, you can increase your scalability, since you can produce more in less time.
Cost reduction
Time is money and using AI saves hours of work, that is, costs are already starting to fall.
Use AI for video creation, write emails, make social media posts, optimize your website, think of ideas for articles and so many other tasks that would demand more labor or more of your time, which equals more money.
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AI for Video Creation: 8 tools you must meet
At the moment, video is the type of media with the greatest engagement power.
For online courses, video classes not only facilitate teaching and learning, but also help the student create a greater connection with the teacher.
Using AI for video creation makes this task much easier, especially the editing part, which is why we have listed 8 tools that have been standing out in the online world. Check it out!
1. Adobe Premiere Pro with Adobe Sensei
Adobe Sensei is the Adobe artificial intelligence which came to improve the already famous Adobe Premiere Pro, one of the most complete video editing tools on the market.
This partnership between software and AI for video creation is capable of simplifying complex tasks, making life easier for beginner creators and increasing the productivity of experienced ones.
Quite complete, it offers features that automate tasks such as color adjustment, audio synchronization and image stabilization.
Another valuable resource is the Auto Reframe, which automatically resizes videos to different formats (such as 16:9 or 9:16) without losing the main focus of the scene.
This is ideal for creators who need to adapt content for platforms like YouTube, Instagram and TikTok, making creating shorts videos much easier for promoting online courses, for example.
Want to know a little more about how this AI works? Take a look at the video below:
Strengths:
- Automation of simple tasks
- Auto reframe
- Easy shorts videos creation
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2. Pictory
Pictory is an artificial intelligence tool designed to facilitate video creation and editing, being especially useful for content creators, educators and marketers.
The platform uses AI to transform texts, blogs, scripts and other written content into short videos.
Just enter text and AI automatically selects images, video clips, and music that complement the content.
This feature is ideal for creators who want to turn blog posts into videos for platforms like YouTube and other social networks, for example.
Pictory also makes life easier for everyone by automatically adding subtitles to videos, ensuring accessibility on platforms where audio is not always heard, such as Instagram or LinkedIn.
Another interesting feature of the tool is the ability to identify the most important parts of a long video and create visual summaries for sharing on social networks or as complementary materials.
Strengths:
- Converting texts to videos
- Automatic addition of subtitles
- Creating visual summaries
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3. Runway ML
Runway ML is an open source tool that uses AI to simplify complex video editing tasks.
Designed for content creators, artists, and professionals in the audiovisual industry, it offers a range of features aimed at editing, image creation and creative projects based on AI.
The tool allows performing advanced edits like real-time background removal, replacing objects and applying special effects without the need for traditional tools such as chroma key.
Using styling algorithms, Runway ML can transform images and videos, applying artistic effects or changing tone and appearance to suit different purposes.
The platform also automates time-consuming tasks, such as rotoscoping, segmentation, and layer editing.
Despite its various features aimed at audiovisual production, it serves online course creators well, as it has an intuitive interface and performs simpler functions such as creating videos from text or images.
Strengths:
- Possibility of customization
- Real-time background removal
- Artistic effects
4. Colossyan
Colossyan is a video creation AI specialized in generating videos from text.
The tool uses text-to-speech and deep learning technology to animate a library of AI avatars, allowing you to create engaging videos with an on-screen presenter.
With realistic avatars (which is especially useful for those who don’t like to appear), Colossyan makes it possible for users to turn written scripts into high-quality videos quickly and efficiently.
Among its main features are the possibility of choosing between different avatars that present the content in a natural way, support for multiple languages and the ability to add interactivity to videos, such as quizzes and training scenarios.
These features make the platform versatile for various applications, including corporate training, online courses and internal communications.
For a more detailed analysis of Colossyan, watch the following video:
Strengths:
- Realistic avatars
- Support over 70 languages
- Allows you to add interactive elements to videos
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5. Descript
This AI for video creation combines audio and video editing with AI-based transcriptions.
Descript allows you to edit videos as if they were texts, cutting or rearranging sections just by manipulating the transcription.
As for audio, it is capable of easily removing background noise, improving speech clarity, and adding studio-quality effects like compression and equalization.
Another powerful feature is the overdubbing generation, which recreates the narrator’s voice to adjust or add sentences without the need for re-recording, which is especially useful for quick corrections or last-minute adjustments.
With robust AI capabilities, the tool can remove filler words and segments of silence with a single click.
Its intuitive interface simplifies media editing tasks, allowing users to effortlessly transform raw media into quality content.
Icing on the cake, Descript facilitates teamwork by enabling real-time collaboration across projects, meaning multiple editors can work on the same video at the same time.
Strengths:
- Just touch the text to edit the video
- Audio edits made easy
- Enables collaborative work
6. InVideo AI
InVideo AI is an AI for video creation that has a rich library of customizable templates, editing tools, and social media-specific features.
Made to speed up your work, simply insert a description or script that the platform automatically generates a complete video, including script, media, narration and subtitles.
The tool allows users to edit videos using simple text commands, such as changing the background music, modifying the narration or adjusting subtitles.
In addition to customizable templates, it also offers access to a vast collection of images and video clips, making it easy to create varied content adapted to different platforms.
By using artificial intelligence to generate narrations in different languages and accents, it provides a more natural and immersive listening experience.
InVideo AI integrates seamlessly with popular social media platforms, allowing you to schedule and publish your videos directly from the platform.
Beyond basic video creation for social media, the tool brings features like smart resizing for different formats, stock media integration, custom branding options, and team collaboration tools for more complex projects.
Strengths:
- Customizable Templates
- Narrations in different languages
- Advanced features for social media
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7. Deepbrain AI
DeepBrain AI is capable of creating videos from text in a few minutes.
The platform has a diverse library of avatars, making it perfect for creating quick explanatory videos, social media content or educational materials.
With ready-made and customizable avatar templates covering a range of ages, ethnicities and roles, it also supports multiple languages with natural-sounding voices, which is great for creating personalized content for training and online courses, for example.
Its integration with ChatGPT improves the creation process, allowing the generation of scripts, brainstorming ideas, checking grammar and even translating texts directly on the platform.
Additionally, DeepBrain AI offers services such as virtual guides for customer service in multiple languages.
For a hands-on demonstration of how to create your own video avatar with DeepBrain AI, check out the following video:
Strengths:
- Ready-made and customizable avatars
- Fast video generation
- Integration with ChatGPT
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8. Sora
Sora is an innovative tool developed by OpenAI which allows the creation of realistic videos from existing textual commands, images or videos.
Unlike tools that focus on the use of avatars, Sora stands out in creating detailed environments and character actions, making it an excellent AI for creating more elaborate video concepts, illustrating stories, or adding unique visuals to your content.
The platform can handle multiple text prompt formats, allowing you to provide specific details about camera angles, character movement, and even the overall style of the video (realistic, cartoon-style, etc).
The tool also includes features such as “Remix”, which allows you to edit videos by adding new elements via text commands; and “Storyboard”, to organize and edit video sequences on a personalized timeline.
It is important to note that to promote responsible use, videos generated by Sora have visible watermarks and metadata that indicate their creation by AI.
For a more detailed analysis about Sora, you can watch the following video:
Strengths:
- Ultra realistic videos
- Generates characters in actions that align with the narrative
- Accepts multiple prompt formats
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Use AI for video creation and improve your online courses
All AI for video creation tools listed above make video production easier, more efficient and creative, catering to both experienced professionals and beginners.
The ideal choice depends on the specific needs of each business, such as rapid creation, advanced customization or quality improvement.
Despite the various options already available, we know that this is just the beginning and new solutions and even better versions will arrive faster and faster.
Path of no return, make AI your ally to optimize your online courses, achieving more incredible and engaging results in less time.
Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.
Serving companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System.
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To find out more, visit our website, test the platform and understand why we are the best option for your business.