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Tutorials

Digital Marketing

How to make a satisfaction survey for online courses

· 8 min read

Conducting a satisfaction survey is an advantageous practice for companies and consumers. This action helps to establish a channel of dialogue with the public, which starts to feel more valued, and enables the company to offer a more assertive service, developed according to the needs and preferences of the consumer. Benefits of applying a satisfaction …

Digital Marketing

How to create buyer personas for your business

· 9 min read

Buyer personas are semi-fictional representations of your ideal customers based on data and research. The definition of these characters helps your company to focus its time on qualified customers , guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your …

Online courses

Creating online courses: how to validate my course idea

· 9 min read

The eLearning market is expected to exceed US $ 241 billion by 2022 , so there are a ton of opportunities for anyone looking to start creating online courses. But, if you want to get a slice of this pie, you need to find a niche that people are looking for. In other words, it …

Digital Marketing

Video Hosting Platform: Know What are the Best Websites for Your Business

· 8 min read

The days of being shy in front of the camera are over. Currently, to advertise your business you need to know about two things: production and video hosting platform. Why are videos important? Videos are everywhere. In social networks, websites, blogs, it is basically impossible to browse the internet and not see a variety of …

Online courses

Recurring revenue: why this is a good idea for online courses

· 8 min read

A common doubt for most people who are starting their own business, is how to charge for their services. Many professionals who are launching online courses simply don’t know how to create a business model that generates recurring revenue , which they can count on every month. It’s at this point that is worth looking …

Digital Marketing

SEO for beginners: a guide for digital entrepreneurs

· 10 min read

Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …

Digital Marketing

How to Sell Online Courses on YouTube

· 9 min read

If you are in the eLearning market , selling your online courses on YouTube is an idea that has probably crossed your mind. After all, YouTube is a very popular channel. But that’s exactly why things are not that simple. Selling Online Courses on YouTube is a good idea? Many people think that selling online …

Online courses

Learn how to transform your face-to-face classes into online classes

· 8 min read

With the growth of the eLearning market , countless people saw the opportunity to start a new business by transforming knowledge into online classes. The rise of distance learning has not gone unnoticed by classroom teachers and, especially now, with the crisis of the new coronavirus, having the content of classes in digital format has …

Online courses

How schools can use distance education to continue and improve learning

· 8 min read

Since the spread of the pandemic caused by the new coronavirus, COVID-19, schools around the world have been closed, which has given a new look at distance education . The cancellation of all classroom classes for up to two months, as a means of contributing to social isolation and preventing the proliferation of the virus, …

Digital Marketing

Email Marketing: How to Create a Successful Email Campaign

· 8 min read

Want to build customer loyalty and increase sales? Invest in email marketing . Best way to communicate with your audience, email campaigns are a powerful marketing strategy. What is email marketing? Email marketing is an email sent from a company to one or more potential customers. While everything in the digital world seems to change …

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