Why and how to promote your business on YouTube
Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales.
If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities.
Why is YouTube so important?
Most companies, when it comes to doing social media campaigns, think of Twitter, Facebook, Instagram and LinkedIn.
However, YouTube is one of the largest and most popular social networks today, being the second most visited website in the world, second only to Google.
This, of course, means huge reach and immense possibilities to increase your business’s visibility, brand awareness, generate more traffic and leads with high conversion potential.
YouTube in Numbers
Before we get into how, here are some helpful statistics that will help you understand why YouTube is such a great platform for business:
- YouTube is the world’s second largest search engine and the second largest site, with over one billion registered subscribers.
- People watch a billion hours of video on YouTube every day.
- YouTube reaches more 18-49 years-old on mobile than any TV channel or cable TV network.
- YouTube reaches more people ages 18-34 in the US than any TV network.
- The channel has over one billion unique viewers per month and 300 hours of video uploads per minute.
YouTube’s video sharing functionality also makes it one of the largest social media sites.
What’s most amazing is that this internet giant shows no signs of slowing down, which makes things pretty clear: People of all ages, from all over the world, love to watch online videos.
Your audience is on YouTube, so a good marketing strategy on this channel can help you reach more people and improve your bottom line and revenue.
How to Use YouTube to Promote Your Business
YouTube can be more time consuming than other social networks; after all, it’s one thing to write an update and create or pick up images on Google. Another is to consistently create video content.
The good news is that making videos is easier than ever, thanks to so many new technologies at our disposal. But before we move on to this practical step, let’s talk about strategy.
To get started, you need to define what you want to achieve with YouTube and video marketing. What are your exact goals? For example:
- Improve recognition and brand engagement.
- Drive more leads and conversions.
- Drive more traffic to your site.
- Improve sales.
- Establish your authority on the subject.
- Create a new channel of communication with your audience.
Determining your goals will help you create the right videos for your channel, which will bring results faster.
What types of videos can you create?
One of the first difficulties companies and professionals who choose to use YouTube to promote their business face is knowing exactly what type of video to create and how to do it.
To get started (and reassure), know that creating quality videos is no longer so difficult – in some cases you don’t even need a professional camera.
And when it comes to the types of videos you can create, there are plenty of options for different stages of the sales funnel:
Top of the funnel
The top of the funnel is considered the customer awareness phase, piquing your interest in what you have to offer.
At this stage, the customer has no interest in buying, so avoid the sales pitch and focus on providing relevant information.
The following types of videos will help you achieve this:
- Introducing and analyzing industry news.
- Interviews with influencers and thought leaders in your niche.
- Tips on how to solve a problem related to your industry.
Middle of the funnel
Once you’ve gotten people’s attention and they find out that your business exists, you can use video to further nurture those potential leads and build a relationship with them.
This is the time to start showing how your product or service can help your customer solve their problem.
At this stage, some good ideas would be:
- How-to videos and tutorials (people love how-to videos on YouTube).
- Success stories and customer testimonials that have already had good results with your product / service.
- Animated videos that speak and demonstrate your product / service.
Bottom of the funnel
At this stage, you should talk directly about your products and services, and all the benefits your business offers consumers.
This is the time to show your prospect that you have the best solution possible for him.
- Institutional videos showing your company and its core values.
- Advantages your product / service offers; which sets it apart from the competition.
- Offer free trial period, discount, product package, etc.
Tools for creating video content
As we mentioned earlier, quality video creation is more accessible than ever, as there are numerous tools available on the internet for creating and editing videos with scenes, audio and many other features.
Now you can create virtually any type of video without leaving your home or hiring help: tutorial video, animated, live, and even stop motion videos.
There are great software options for this purpose, such as:
- Windows Movie Maker: Simple and easy to use program. Cuts, transitions, and effects can be implemented in a few steps.
- Filmora: Many Youtubers use Filmora to create and edit videos almost professionally. Efficient program with good resources and free.
- Vyond: Good for creating animated videos. It’s paid, but offers a free trial for anyone who wants to try it.
Managing Your YouTube Channel
If you haven’t used YouTube for business yet, you may be surprised to find that there aren’t really many management options on the platform.
However, especially as your channel grows, a management tool becomes essential as it helps you track and notify your comments so you can respond and monitor mentions of your brand.
One of the few tools that does this is Agorapulse, which is social media management software that works with most major social networks.
The great advantage of this tool is that it allows you to monitor and manage all your YouTube comments in one place – and that includes responding to them.
In addition, you can pre-moderate comments and decide when and what to post, and save standardized responses for quicker and more efficient feedback.
And last but not least, you can monitor your business name on YouTube, find out if any of your videos have been copied without permission, and track other mentions of your business so you can act as quickly as possible.
Search Engine Optimization (SEO)
Remember that YouTube is one of the largest search engines in the world and receives millions of visits per day.
So if you want people to be able to find your videos through search, you need to optimize your channel and your videos for YouTube search engine.
When it comes to SEO, there are several factors you need to consider:
- Keywords: Choose keywords that represent your business and the type of content covered in your videos to help YouTube understand what your channel is about.
- Video title and description: Use relevant keywords in the video title and description to make it easier to find.
- Video tags: Like your channel keywords, you need to add relevant tags to each of the videos you post to ensure greater visibility.
- Watch time: The longer people watch your videos, the better for SEO. Basically, YouTube will promote videos that people watch longer because he thinks their content is better and more relevant than videos that are open and closed quickly.
- Engagement metrics: YouTube is also concerned about how much engagement (comments, likes / dislikes, shares) your videos are getting – the more the better!
- Subscriber numbers: YouTube promotes bigger channels, but that’s not all. The site also analyzes how many new subscribers you get as soon as one of your videos are watched.
To properly optimize your videos and find good tags and keywords, you can use tools like TubeBuddy, a self-certified YouTube management tool, withof video SEO features, best practices, and keyword ranking tracking- key.
Selling Online Courses on YouTube
If you want to build a successful strategy on YouTube, follow this plan so you don’t get lost in the way and end up creating ineffective, scattered content.
This will help you reach a much wider audience, improve awareness of your business, and generate more engagement, traffic, and leads.
Selling online courses on YouTube is one of those things that need patience and hard work for long-term results, but are worth it.
The more content you post, the more views you’ll get and the faster your community will form.
The important thing is to stay consistent, entertain your viewers and keep them engaged.
Also remember that producing videos is a perfect way to record more dynamic and interactive lessons.
Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.
Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better.
Visit our website, make a trial and take advantage of all the features of our platform to create and sell quality online courses.