How to increase organic traffic to your website

If someone says it’s easy to build organic traffic, don’t believe them. This is probably the job that will require the most investment of time and effort on your part. In an age of Facebook and Google Ads, spending a few dollars for immediate traffic is highly attractive. But it’s not sustainable. You get traffic …

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How to Drive Traffic to Your Website Using a Blog

In order for your business to gain visibility in today’s busy digital marketplace, you need to drive traffic to your website. There are a number of advertising channels on the internet that you can (and should) use to accomplish this, but if qualified and organic traffic is your goal, start a blog as soon as …

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Know how much you can profit from selling online courses

Selling online courses is an international market/job in expansion.  Just to give you an idea, in 2015, the e-learning market was worth $107 billion, in 2018, $190 billion, and by 2025 it is expected to exceed $300 billion. Democratization of education Investment in lifelong education is an emerging trend. There are no more age limits …

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How to become an online teacher

Elearning can open up interesting opportunities for those who already teach face-to-face or for anyone who would like to become an online teacher, lecturing about a subject they have mastered. The flexibility that online education offers allows you to get started in this market even if you’re not sure you want to be a full-time …

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Copywriting: How to Create Powerful Sales Copy

Do you know that text that catches your attention on the internet, among countless others? So, this happens thanks to well-done copywriting. Great sales texts are out there, drawing our attention on landing pages, banners, emails and social media ads.  In this article, we’ll talk more about this conversion-focused writing and how to create messages …

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Digital Marketing: Tools for Optimizing Your Blog

Every passing day the battle for consumer attention increases. Traditional marketing loses space to digital marketing, which is faster, more focused and economical, and brands start to increase their interaction online, using blogs and social networks. The focus is content creation. Offer the consumer information of interest to attract a qualified audience and sell more. …

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10 Strategies to Promote and Market Your Podcast 

Thinking of starting a podcast? In this post we’ll show you why this can be a great channel to add to your marketing campaigns and generate revenue for your business. Why start a podcast? According to recent data, there are around 1 million active podcasts in the world, available in multiple channels and languages. A …

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5 Steps to Perfect Your Online Course Launch Strategy

Launching something new to the market is a big deal for a company. Whether updating a service or a new product, the goal is always to attract the user and the growth of the brand.  However, even if you have a quality product that can make a real difference to your customers, it will likely …

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How to know what my audience wants and attract leads

Want to create a successful online course and attract leads? Find out what your target audience wants. Neither your course nor your marketing campaigns can be successful if you don’t know who your personas are and what they really want and need. After all, only after knowing your target audience’s needs, preferences and problems can …

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